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As the most unprofessional singer among singers, how does Joker Xue market himself?

Xue Zhiqian, as the most unprofessional among singers, opens an online store and often wears his own brand of clothes on his Weibo to promote his brand. And also opened a skewers shop. And often posting jokes on Weibo is also very funny. Through this, he continued to market himself and gained a certain degree of popularity and popularity.