Gianni Versace Gianni Versace, founder of Versace, was born in Reggio Calabria on December 2nd, 1946. My mother is a "native" tailor who once opened a shop called "Paris Fashion Shop". She is a clever woman. She can cut garments without any pattern, just by marking some marks on the cloth. Versace's home is separated from his mother's workshop by a wall, and the three brothers and sisters grew up in such an environment full of working atmosphere. Versace, who was a child, liked to learn to make dresses to amuse himself. Recalling the past, the master once said, "It was under the influence of my mother that I cultivated my interest in sewing fashion from an early age." The backcountry town is too small for the growing Versace. In 1972, 25-year-old Versace came to Milan to study architectural design. Then, by chance, his knitted clothing series designed for a fashion manufacturer in Florence sold well, which increased their business by four times. As a reward, he got a famous car. This unprecedented success made him give up the construction industry he studied and became the first opportunity in his entrepreneurial history. As a result, Versace, who won Gan Guo for the first time, was full of energy and threw herself into the fashion industry out of control. In 1978, Versace launched his first women's ready-to-wear collection. Soon after, his first fashion shop was ready, and he invited his eldest brother, Santou, who majored in business management, to help manage it. In 1981, during Versace's first bottle of perfume, he invited his sister Donatella, who was studying in Florence, to help. At this point, Versace's fashion kingdom began to take shape. In 1989, he opened Xiang "Atelier Versace" high-end fashion store and entered the fashion industry in Paris, France. He was shot and killed in the United States on July 15, 1997. Besides fashion, Versace also deals in perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc. His fashion products have penetrated into every field of life. Versace won the Cotyshak Award in 1983, the Commandatore Award from the Italian President in 1986, the Cutty Sark Award in 1988 and the American International Fashion Designers Association Award in 1993. Versace, a design master from a small tailor, was born in Reggio Calabria in southern Italy on December 2, 1946. He is a world fashion design master who grew up as a small tailor. Versace worked in his mother's sewing shop when he was a child. At the age of nine, with the help of his mother, he designed his first dress, a one-shoulder dress made of velvet. After entering middle school, Versace was not interested in school courses, and dropped out of school to continue to help his mother make clothes. Another hobby of Versace when he was a child was music. He liked folk songs, modern pop music and classical operas in southern Italy. In 1972, a clothing manufacturer in Milan took a fancy to Versace's works and called his mother to ask Versace to go north to Milan. Versace was so excited that he immediately boarded the train and went to Milan to start his clothing career. At that time, he was only 23 years old. Soon, a ready-to-wear dealer came to ask him to cooperate in several sets of clothes. Versace tried his hand at first, and it was a success at one fell swoop. The clothes he designed were extremely popular. The partner was happy and awarded him a Volkswagen Beetle. When the conditions were ripe, Versace took the whole family to Milan and founded the family business in the traditional way of family union. Versace, unwilling to live alone, founded the first series of clothes named after him in 1978. In the 198s, Versace, who loved music, saw that the influence of rock music on young people was expanding constantly, so he seized this opportunity, joined forces with rock stars and launched rock clothes, which was a great turning point in his career. The mountains, rivers and cultural traditions in my hometown provide a solid foundation for Versace to grow into a master of fashion design. There are sites of ancient Roman and Greek cultures in his hometown, and the classical culture has a deep influence on the social atmosphere. From Versace's works, we can see that he was influenced by art in his youth. After more than 2 years' efforts, Versace has become a wizard comparable to three other Italian fashion masters, giorgio armani, Gucci and valentino. The symbol of Versace's empire is the snake-haired banshee Madusa in Greek mythology. The beauty's hair is made up of snakes, and the tip of her hair is the head of a snake. She represents a fatal attraction. She is attractive with her beauty, and people who see her instantly turn to stone. This kind of power is exactly what Versace pursues. In the fierce market, the role of advertising must not be underestimated. Versace spent all his time in advertising. The first is to make friends with people in the advertising industry, especially those photographers, who are often Versace's guests. Through these people, he learned about the trends and trends of the clothing industry. The second is to carry out publicity activities and mobilize all means to promote the products of our company. Exquisite product brochures are a powerful tool for Versace to engage in public activities. These handbooks are beautifully printed, combining modern cartoons, artistic creation, classical culture and beautiful models, producing Prince Charming and countless Snow White, and winning customers. In response to the severe competition, Versace has his secret weapon, which can form judgment, organizational design, production and sales at the fastest speed in the shortest time. Most companies in the fashion industry spend at least six months from design, pre-sale to mass production, and Versace often adopts lightning action to adapt to changes in market demand. For example, there is a kind of jeans made of high-tech PVC fabric and sold in 2 yuan. Under the personal supervision of Versace, the whole process of design, manufacture, transportation and listing was completed in five weeks, setting a new record in the history of clothing. The symbol of Versace's design peak is the "Afelier" series launched in Paris in 1989. This is the first step for Versace to resolutely decide to enter the French high-end fashion industry because he is not satisfied with dominating Italy. This move immediately triggered a wave of Italian fashion marching into Paris. Brand is also Versace's most concerned issue. Versace discovered long ago that the brand of goods has abnormal power. Versace's success in women's wear made him more and more aware that he should try his best to ensure his own brand, rely on the brand to make profits, and at the same time, he should adapt to the shopping psychology of young consumers, and produce products with obvious brand decoration and rapid turnover, which are not too particular about texture and cost. In 1994, Versace also introduced bedding and household utensils with Versace brand. In the autumn of 1997, Versace also planned to open a cosmetics production line, specializing in the production of products matching Versace's clothing. Versace is in the leading position in logistics management among Italian clothing empires. Versace has established companies and retail stores in new york, London and Paris for a long time, so that the company's products can meet customers directly without going through middlemen, thus organically combining design, manufacturing and retail. According to an article in Businessweek, "Versace has an advantage in almost every step of the fierce competition in the fashion market, and has a stronger advantage in retail." Versace, who is good at playing celebrity cards, is one of the many fashion designers favored by Diana who can be called a friend. The British design is too conservative and rigorous. Although it can set off Diana's demeanor, it inevitably dilutes Diana's personality. Versace's evening dress for Diana is different, and Diana's energy and enthusiasm are vividly portrayed. Versace designed a blue one-shoulder evening dress for Diana, which was made of delicate blue satin. Diana in this dress was like a flowing sea water under the summer sun. The design with bare shoulders has a deep decorative architectural beauty. In western countries, celebrities in the entertainment industry are the targets of Versace's attention. Once these celebrities put on Versace's costumes to attend the Oscar ceremony, TV stations broadcast the images of the big stars to the whole world, and Versace's works naturally spread to the whole world. Versace Evening Dress

In p>1998, Zeta Jones appeared at the Oscars ceremony in a red Versace dress, and immediately murdered countless films in the hands of journalists, becoming the best dressed person of the night. Another world-famous movie star is Stallone. Stallone is solid and strong with broad shoulders, but according to the standard figure of Americans, Stallone is a little short of size and his shoulders are too wide. In February and October, 1991, Versace carefully designed two sets of clothes for Stallone, a dark blue suit and a white shirt, which concealed the defect of too large shoulders and made Stallone's body straight and straight. So far, this suit designed by Versace for Stallone is still respected by American entertainment and fashion circles. In the early 199s, a series of promotional photos taken by Madonna for Versace were among the classics. Madonna's wildness and Versace's brilliance are called a seamless combination. Versace maintained the style of not forgetting the past and not abandoning people who were frustrated for a while in communicating with celebrities. Tai Sen, the "boxing champion" who bit off holyfield's ear and threw it into the boxing ring, had long respected Versace, a costume master. After Tai Sen was imprisoned for breaking the law, Tai Sen missed the shorts designed by Versace. When Versace heard the news, he specially sent him some clothes, which made Tai Sen grateful. After Tai Sen was released from prison, he returned to boxing. When he won in a row, Tai Sen's shorts became the favorite of American teenagers. This has greatly increased the sales of Versace's shorts. The supermodel is a priceless Versace natural diamond watch. Domestic first-line hand models: Cat Cauchy

Before Versace developed, the world fashion industry only hired some models to perform temporarily by fashion companies, and there was no supermodel created by the fashion industry itself. Clever use of models is a creative technique of Versace's fashion art. Versace collected all the tallest and most beautiful female models in the world under his account, and after proper training, these models were allowed to exert their infinite potential. Models have played an extremely important role in Versace's fashion going to the world, and they have also gone to the world with Versace's fashion. Versace thinks that the beautiful model that best embodies the temptation of women in his heart is Kate Moss. He thinks she is a real "eternal woman". Kate Moss is thin and thin, and she feels weak and pitiful on the rooftop. Her skin color is always pale, and her eyes are always blurred. Her beauty is reflected in that every nerve is full of longing. She put on clothes not to hide anything, but to express. Kate Moss, dressed in a dark green, fruit green, grass green and light green robe decorated with silver ornaments, is the most accurate interpretation of Versace's design style. Cauchy [1], the queen of the first-line hand model in China, is a professional songwriter and an alternative female lead singer of the King's Image Band. In the advertisement, a white Versace natural diamond female watch was displayed. This watch is mature, calm, elegant and neutral, with all LOGO natural diamonds and generous white LOGO wide strap, which is well received in major luxury forums!

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Gianni Versace SpA Group is one of the best international fashion design halls in the world. It was founded in Milan in 1979 by Gianni Versace, one of the most talented designers in the last decade. Up to now, Gianni Versace SpA Group has become a symbol of Italian luxury all over the world. Gianni VERSACE SpA Group not only has a lofty position in international fashion design, but also manufactures and sells the products of VERSACE brand, such as Atelier Versace series, popular garments, jewelry, accessories, perfume, cosmetics and furniture, and spreads Versace fashion and style all over the world. The famous history of "Versace" brand is not long, but it is this brand that has gone through just one or two decades and has become one of the four Italian fashion brands that can be as famous as Armani, Gucci and valentino. The appearance of Versace originated from its founder Gianni Versace's perfect and extreme love for fashion, and his unexpected death added a unique mystery to the brand. Gianni Versace was born in southern Italy on December 2, 1946. His father was a salesman, and his mother was a fashion designer, running a small workshop. Versace, who had been exposed to everything since childhood, became interested in fashion design. At the age of 18, he joined his mother's workshop as an assistant, mainly doing pattern purchasing and tailoring. At the age of 25, Versace moved to Milan, the world-famous fashion capital, and began to make a living by fashion design. With super understanding and learning ability, in 1978, Versace successfully held the first women's wear exhibition with its own signature in Milan, and the Versace brand was born. At first, Versace's modern fashion design did not cause worldwide influence until he met Richard Avedon, a famous American fashion photographer. With the help of the latter, Versace's works with distinctive design style and special aesthetic feeling began to appear on the covers of the world's top fashion magazines. Its strong avant-garde artistic characteristics, unique Renaissance style and imaginative styles are gradually admired by fashionistas all over the world. In 1982, Versace introduced the famous dynamic metal clothing in the annual autumn and winter women's wear exhibition, which later became a classic feature of his fashion design. In 1986, Versace was awarded the "* * * National Honor" medal by the Italian President. In 1989, Versace finally joined the circle of French fashion industry, using Paris as the base for his brand to publish new works every season. In 1993, he won the award of American International Fashion Designers Association, which has the reputation of Oscar in fashion industry. Versace brand clothing has both classical and popular temperament, and walks between elegant and vulgar art. Luxury is the design feature of this brand, and those jewel-like colors, smooth lines and unique asymmetric bias make Versace fashion always shine. Versace's customers have different identities, including princes and nobles and black rock musicians. Elton Johnson, Madonna, Bonjovi and Tina are all his fans. He successfully combined his artistic enthusiasm, superb fashion design standards with the top models he cultivated, and then became the most active planner and participant in the international luxury fashion show. However, just at the height of his career, in July 1997, Versace was shot in front of his apartment in Miami, USA. After his death, the company suddenly fell into an unstable state. A few months later, his sister Donna Tara took over as the chief designer of Versace. Donna Tara began to cooperate with her brother in 1981. At first, she did almost nothing in the company, but played the role of Versace's "goddess of inspiration" and wore Versace clothes in the fashion circle.