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1. What is the market demand for quitting smoking?
We open the Baidu index and search for the word "quit smoking". The amount of 3000 per day is not a small number; Looking at the sales of e-cigarettes on Taobao, we can see that the market demand is very large. There are 350 million smokers in China, and everyone who smokes will have the desire to quit smoking. As long as we can arouse their desire to quit smoking, the sales of our e-cigarette products will not be in short supply. With the market demand, let's talk about products.
Second, where should smoking cessation products come from?
The operable smoking cessation products are: electronic cigarette+cigarette oil+peripheral products. What are peripheral products? For example, we can sell some smoking cessation candy and so on; Then where should our products come from?
Our products can come from 1688 wholesale network.
Although the same product, the price on Taobao is mostly concentrated in 100-399, and the agent price of 1688 wholesale network may only need a few tens; The most important thing is that many products on 1688 accept a forwarding function, which solves our supply problem well.
Third, how to conduct drainage?
There are many ways of drainage. Brother introduces two very common drainage methods to you. If the operation is good, it is easy to get customers.
1, the first drainage method: short video video drainage, the specific gameplay can be seen in the following operations.
This is a report about Tik Tok. What he shared in it was to make a PPT of the hazards and methods of quitting smoking, and then post it online. At present, his fans are13.4w.
Let's take a closer look at his signature. This is the drainage mark he left behind. 13.4w converted into WeChat, there are at least 2,000-3,000 customers, and half of the people who operate Tik Tok have several accounts!
So, how do we make this Tik Tok content?
The first is the source of content. Let's go to Zhihu and wait for the platform. Com, Today's Headlines and WeChat official accounts collect information about quitting smoking and then sort it out. The direction is generally the harm of quitting smoking, the method of quitting smoking and so on!
We can use Mito Xiu Xiu on the mobile phone to organize the arranged words into pictures, and those who can use ps can use ps to make them, and then upload them with Tik Tok's photo movie function, with some particularly shocking music.
2. The second drainage method is community drainage, such as smoking cessation WeChat group or QQ group.
There are two ways to use community drainage, one is to join other people's groups and then add potential customers; The other is to build your own group. Little brother took a look. There are many groups that need to pay for quitting smoking. Perhaps this is another profitable operation project!
Fourth, how to drain the e-cigarette experience store?
First, the brand's own traffic, they go directly from the official channels, and I will go to the store near me. As for some goods, it's cheaper than going to the store. I don't think it's easy to attract them, because people are after price, and they will go wherever it is cheap, but I'm really a little uneasy about it. After all, it's imported, so I feel at ease in the physical store.
Second, the e-cigarette business is not easy to do now, and online advertising is not clear. You can also publish some related content on other platforms. At this time, someone may ask you some questions, and these questions can gradually develop into customers. You can also mail them some points, because it is not convenient for some people to go to the physical store, but this is still a bit illegal. After all, it involves minors.
Third, you can do some activities, such as buying a suit and sending a disposable electronic cigarette, which is more attractive to novices than sending cigarettes! You can also buy a few boxes of cigarettes, such as stickers, pendants and trinkets.
The management of e-cigarette franchise stores is a science, which is really difficult to do under the current online ban, but there are policies and countermeasures, and there is no fixed answer, depending on your own ideas. After all, you need to combine your own actual situation.
Technical support: Liangtui (official account of WeChat)