? I admire my sister’s courage and actions, and she participated in the competition while she was still studying. This is her second time participating and her first time winning.
? My sister has been doing photography for a while. Due to equipment reasons, she has not been involved much in videography. She once said: Those who make movies look down on those who make TV series, those who make TV series look down on local TV stations, and local TV stations look down on photographers. I asked her why she said that? She said that each has different equipment, and the equipment for filming movies is the most expensive. Because the equipment is different, the results are incomparable. I understand this. When taking pictures with my mobile phone, I took aim again and again, and my posture was right, but the background couldn’t be blurred, and I couldn’t take macro shots. This was a problem with the tool.
? We ordinary people have limited conditions, so we can use copywriting to make it happen. Therefore, my sister participated in the competition for the first time. Although she did not win the prize, she was inspired by others and knew how to use stories to impress people. That time, the click rate also gave her a successful experience. It gave her more confidence to compete for the second time. This time she took part in the competition and asked for advice from people everywhere. After repeated shooting, she improved again compared to the last time.
? My sister’s shooting experience gave me an inspiration. The field for military training is large, and if you practice in society, you will grow faster. If you practice slowly by yourself, and then come out slowly and perform amazingly, the process will be slow and long. Without the support of timely feedback, you will encounter more failures and you may give up.
I explored the short video copywriting and shooting techniques as follows:
? 1. The copywriting of the short video
? 1. Clarify the purpose of the plan and the purpose of the short video production. Identify the needs of the business.
? Learn more about the client’s corporate background.
? The most important thing is to understand in detail the background of the person being photographed and the image he represents.
? Determine the overall purpose of the entire program based on the above content.
2. Target population positioning
? Position the customer’s target population in detail
? Clarify the needs of the target population.
? Analyze the target customer group, analyze the target customer group of competing products, and find out and fill in the gaps.
? Record and organize the results of analysis to fully prepare for copywriting
? 3. Plan writing
? Copywriting is the key and key to short video production. soul.
? Arrange the details of the short video and pay attention to the writing details.
? 2. Shooting skills for small video characters
1. Characters
? Character position settings
? Character background information Set the camera position, lens, and fill light
? Character position: Place it at 2/3 of the screen
2. Camera position
Camera position: Choose 2 to 3 stations and select images from different angles.
Shooting angle: The interviewee’s line of sight is about 30-45 degrees away from the camera
A close-up shot of the interviewee.
A camera that captures a full screen shot of the interviewee or some close-ups of the interviewee’s expressions and movements.
? 3. Light
? 2 hours after sunrise and 2 hours before sunset. The rest of the time, use auxiliary equipment such as reflectors to adjust light and shadow. Don't create shadows.
? When I understand these, I can not only improve my video production, but also help my sister take a step further. My sister and I will also have more common languages ??and deepen the sisterhood.