We have all heard of VIP privileges, but have you seen VVIP privileges?
Just like Michelin three-star restaurants are places of pilgrimage for all foodies, for racing fans, getting a Paddock Club ticket worth 30,000 is a way for them to experience F1 racing, the most exciting sport in the world. The most ideal way to move money.
Of course, after spending such a large amount of money, the VIP treatment brought by it is also unavailable to ordinary people:
78 watched the game up close in the box above the P room;
78 provides free food and wine;
78 can also visit the track in front of the pits;
. . . .
If these have made you ugly with envy, then maybe you haven’t heard of the legendary “Heineken Track Stars Team”.
To put it simply, in order to promote the popularity of F1 in China, Heineken, the title sponsor of the F1 competition, recruited 20 people from various fields last week by promising to #neverdrinkwhiledriving. Media, celebrities and lucky consumers in the field form the Heineken Track Star Team. As a global partner of F1, Heineken hopes that while opening up the "star" world of F1 racing to Chinese audiences, it can also use high-level events like F1 to convey to Chinese consumers the concept of "never drink while driving".
Precisely because they share the same "uncompromising" belief as Heineken, Wang Ziru and Gao Gao were invited to join the event together with their lucky fans after they took the lead in pledging #drivingtoneverdrink# The world's first Heineken Circuit Star Team, experience the Shanghai F1 Grand Prix up close. That's right, these are the 20 lucky people below.
As for what VVIP treatment is, you can take a look at what they have experienced in the past three days.
The first is of course the opening ceremony of the event. On April 13, the Heineken 03F103 Shanghai Carnival officially opened at Jing’an Kerry Center in Shanghai.
Since it is the Heineken Track Stars Team with VVIP treatment, of course it is not just about sitting in the audience and watching, it is also necessary to be on stage, and it is a great honor to meet Heineken’s safety ambassadors, Nico Rosberg and Jackie Stewart Together they unveiled a charity TVC and promised never to drink while driving. Nico Rosberg is the 16-year F1 world champion, and Jackie Stewart has won three F1 world championship trophies. Both of them are legends in the racing industry.
This carnival also had three days of fun with consumers, including performances by the Dutch national treasure DJ Armin.
There is also Angela Chang singing passionately, full of youthful memories. (Accidentally exposed my age)
After listening to the song and dancing, it’s time to welcome the F1 China Grand Final on the 15th!
At this time, the VVIP treatment really begins!
For the first time in the world, F1 has opened the track preparation area to fans. Note that only members of the Heineken Track Star Team can enter 30 minutes before the start. This can be said to be unprecedented. This is what it felt like standing in the middle of the track!
As the racing cars entered the scene, the entire track began to boil. Ferrari's red is always bright.
The Mercedes-Benz LOGO is always at the front.
Of course there is also the familiar Red Bull logo, but of course this is not for drinking.
In addition to being able to have such close contact with various racing cars, the track is also crowded with superstars, and you can hardly miss every opportunity to take photos and get autographs.
I also met Yi Jianlian who came to watch the race. It is said that it was broadcast live by F1 globally.
Since it is VVIP treatment, of course the experience of watching the game in the Heineken celebrity box is also indispensable, as well as a variety of food and drinks to eat freely.
Of course, this is also an excellent perspective to watch the race. Wonderful moments such as starting the car and changing tires can only be seen clearly in the celebrity box, which adds to the sense of shock.
After a fierce competition, Ricciardo from the Red Bull Racing Team finally won the championship and became another new champion in the history of the F1 Chinese Grand Prix. As a VVIP, do you think you can only applaud in the audience?
NO NO NO, the Heineken Speedway Star Team is definitely the first audience to welcome the championship trophy! By the way, there were even three lucky members who were selected to go on the podium to hand out microphones and hats to the top three players, which can be said to be very enviable.
If you also want to reach the top of your life, you can see how he did it.
Before the event, Wang Ziru also recruited a *** on Weibo to join the Heineken Speedway Star Team with a lucky fan who pledged # Never Drink While Driving # as an F1 player. As a hardcore fan, it can be said that he had a fantastic weekend.
I have had the opportunity to have close contact with various international racing drivers, and I believe I have left many unforgettable memories.
If you are also a racing fan
If you also like Fast and Furious
If you also envy such an opportunity
At least you You can start by supporting # driving Never Drink #,
When You Drive Never Drink
Although #DRINKNEVERDrink#, it is still worth celebrating life with a drink when you go home! In order to provide consumers with the ultimate drinking experience, Heineken has cooperated with JD Logistics. As long as you are within the Shanghai Central area, you will have the opportunity to enjoy JD Logistics's extremely fast delivery service within two hours! Go to JD.com to buy Heineken before get off work. As soon as you park your car at home, the guy from JD.com may be waiting for you at the door~ Perfect!
(Driving without drinking TVC)