0 1 Air Jordan is a high-end brand owned by Nike, and it is a brand specially established by Nike for Jordan. The rise of Nike in the late 1980s. At that time, Nike did not hesitate to sign a contract with Mike Jordan, who had just joined the league, and spent a lot of money to pay a fine, so that Jordan wore red basketball shoes banned by the NBA league at that time all season? Air Jordan 1, so this shoe sells well. Since then, Nike has become the leader in the sporting goods industry, surpassing Adidas.

Air Jordan is a high-end brand owned by Nike, which was specially established by Nike for Jordan. The name Air Jordan comes from David Falk, the super agent in the sports circle. At that time, only tennis players had personal signature series, so David Falk's original intention was to make MJ more like a tennis player.

Michael Jordan's most classic flying wing logo comes from Nike's design director Peter Moore at that time. He had a whim on the flight from Portland to Chicago and created this classic pattern. Peter Moore is also the designer of the first and second generation Air Jordan sneakers.

Air Jordan 2 is the first pair of sports shoes without Nike Swoosh logo. The brand's proudest hook Logo did not appear, which was an adventurous attempt. Nike expects Air Jordan 2 to convey a design concept. What matters is not the logo, but the design itself.