Private domain operation has the advantages of easy access, easy construction, low cost and good effect. More and more brands begin to pay attention to private domain traffic, among which the perfect diary of cosmetics brand can be said to be one of the most successful cases of private domain operation. So what is the trend of private domain operation in 2022? How does the perfect diary makeup community operate? Let's share it with you today! What is the trend of private domain operation in 2022? Normalization of operation In 2022, private domain operation will be more popular and normalized. No matter what brand is big or small, private domain operation will be regarded as "enterprise standard". Netizens will also be more accustomed to the operation mode of private domain and have higher acceptance. Refined operation and unified operation management are not enough, and refined operation is the general trend. Enterprises need to obtain clear user portraits through user classification, label management and other means to provide personalized services for different types of users and maximize user experience. Successful private domain operation with more optimized content often needs the support of high-quality content. In the past, private domain operation was in the initial stage, and there was a lot of room for optimization in content. After that, the content will tend to be refined, personalized and high-value. How does the perfect diary makeup community operate? The community operation of perfect diary can be said to be one of the successful cases of private domain operation, which is worth learning and learning from enterprises. Let's see how the perfect diary is made! 1, a clear community positioning Perfect Diary is a make-up brand, focusing on cost-effective domestic make-up, and selling make-up is the core appeal. Therefore, the community orientation of the perfect diary is the community of "selling goods and issuing vouchers". The community discount of new products is stronger, and users are prone to ordering impulse. Such communities are often large in scale, and pure manual management is basically not feasible. Enterprises that want to do this kind of community can use the SOP function of regular mass sending of English Parrot Enterprise Service to uniformly set the mass sending content and time, and remind employees to send it after the time. 2, the community is fresh, and the ultimate goal of being a community is to realize it. In addition to issuing coupons, Perfect Diary Community also has various forms of promotion, such as snapping up flash groups, live repurchase, trial use of new products, etc., which are not satisfied with a single marketing model. In addition to issuing coupons directly, enterprises can also use the British parrot enterprise service lottery-the big turntable &; Jiugongge function, sending coupons of different amounts in the form of lottery, making community interaction more interesting and users more involved. 3. The micro-signal of the perfect diary set by people with temperature is called "Maruko", and the word "Wan" in the brand name is taken. The head image is a young girl, matching the young and energetic target users. Personality signature and circle of friends are very close to the life of the target user, a young girl who loves makeup and skin care. In fact, not only friends circle and personalized signature can create brand design, but also the external personal business card of enterprise micro-signal can help shape design. In the business card, show the content that conforms to people's design, including the tone of the copy and the scope of service. To make the design of brand people more complete and true. Just log in to the enterprise WeChat management background, my enterprise → address book management external information display → modify → add custom information → add exclusive external information, and you can complete the setting.