2. If an enterprise changes the name, address or other registered items of the registrant, it shall submit an application for change to the Trademark Office in time. Where the name or address of a trademark registrant changes, all its registered trademarks shall be changed together.
3. Where an enterprise applies for cancellation of its registered trademark or cancellation of its trademark registration on some designated commodities, it shall submit an Application for Trademark Cancellation to the Trademark Office and return the original Trademark Registration Certificate; If the original trademark registration certificate is not returned, the reasons shall be indicated in the application.
Four, enterprises can dispose of trademark rights through licensing, transfer, pledge, capital contribution, etc.
Five, enterprises to license others (including companies with legal personality or affiliated enterprises) to use a registered trademark, must sign a trademark license contract, which shall be reviewed by the person in charge of the enterprise trademark management agency and reported to the principal person in charge of the enterprise for approval.
6. When an enterprise transfers a registered trademark due to business needs, it shall transfer the same or similar trademark registered on the same or similar goods.
Seven, enterprises to invest in trademark rights, trademark evaluation should be carried out, and in the relevant investment documents, the way of trademark investment, the amount of trademark price, the variety, quantity, duration and area of goods using trademarks, the distribution of trademark income, the ownership of trademarks after the termination of enterprises, etc ...
Eight, strengthen the management of trademark assets. Explore the establishment of a scientific accounting system to truly reflect the trademark value of enterprises and improve the input-output benefits of trademark assets. Regularly entrust an authoritative organization to evaluate the trademark value, timely and accurately confirm and measure the trademark assets, provide a basis for enterprise restructuring and foreign joint ventures, and prevent the loss of intangible assets.
Nine, enterprises should choose qualified, reputable and relatively fixed printing units to print registered trademarks. When an enterprise entrusts to print a trademark logo, it shall sign a standardized trademark printing contract with the printing unit, indicating the names of the trademark printing consignor and the trademark printing unit, the trademark name, the trademark registration certificate number, the printing quantity and the printing samples. The storage or destruction methods of printing plates and molds shall be specified. All defective and discarded trademarks in printing should be destroyed to prevent losses from being illegally used by others. Enterprises in product labels, packaging bags (boxes, boxes), posters and other items that need to be marked with registered trademarks, when designing or modifying the version, the part involving the use of trademarks should be reviewed by the person in charge of the trademark management department of the enterprise and reported to the person in charge of the enterprise for review before printing.
Ten, enterprises should strengthen the management of trademark identification, establish a system of trademark identification registration recipients, clear two or more trademark identification custody personnel, responsible for counting the number of trademark identification, record the entry and exit date of trademark identification, and establish a complete entry and exit registration ledger of trademark identification. The waste trademarks used by enterprises in the process of use are collected by designated personnel, registered in the book according to the actual quantity, and destroyed centrally. The person in charge of the enterprise and the person in charge of the trademark management institution shall regularly check the use of trademark marks.
Eleven, enterprises should establish and improve the trademark archives, and long-term preservation. Trademark management personnel should hand over the trademark files in time when they change. Trademark files include registered trademarks, trademark use, trademark management and trademark protection and other related materials.
1. Registered trademark file: including trademark registration certificate, as well as trademark design, registration application, acceptance, approval, rejection review, objection defense, objection review and defense, dispute defense, transfer, renewal and change;
2. Trademark use files: including trademark use time, product publicity and sales photos, trademark license and trademark printing;
3. Trademark management files: including materials such as trademark pledge and evaluation;
4. Trademark protection archives: including trademark objections, disputes, industrial and commercial complaints, court prosecutions and other legal documents and judgment documents, announcement monitoring, infringement monitoring and other materials.
If the enterprise trademark registration certificate is lost or damaged, it shall apply to the Trademark Office for a replacement. If the Trademark Registration Certificate is lost, a statement of loss shall be published in the trademark announcement. When applying for a replacement, the damaged Trademark Registration Certificate shall be returned to the Trademark Office.
An enterprise shall not forge or alter the Trademark Registration Certificate, otherwise it will be investigated for criminal responsibility according to law.
Thirteen, enterprises should pay attention to the collection and preservation of the market share of the goods using the trademark, the sales area, the continuous use time before and after the approval and registration of the trademark, the way, degree, investment and geographical scope of publicity or promotion activities, the value of the trademark, the market reputation enjoyed, the awareness of the relevant public and trademark infringement records, so as to provide a basis for enterprises to claim prior rights, crack down on counterfeiting and rights protection, and apply for the identification of famous trademarks and well-known trademarks.