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Zhang Jiajia crowdfunded in one breath10 million opened 1 1 store. Why did six stores close down in less than a year?
Some friends may have heard of "and his friends", which is a crayfish brand founded in partnership with "good friends" and Chu Orange planner Jiang. The star project and the endorsement of the crowdfunding platform "Let's get started" made the crowdfunding project of 10 city offline rolling Fudian, which started on 20 16, attract a great deal of attention and raised nearly 20 million yuan in a short time. It sounds beautiful to spend 30,000 to 40,000 yuan to become a star partner and enjoy 1% profit dividends.

In one year, in addition to the Shanghai store, 7 crayfish shops in 10 closed down due to "poor management", and nearly 20 million yuan was sentenced to water drift. Even the Beijing store closed down and changed its signboard, which was discovered by crowdfunding investors when they passed by. As the sponsor of crowdfunding, Shanghai Evening News Carp Company (invested by Jiang, Zhen 'e Fund) and "Let's Go" did not inform them, and they were also suspected of forging shareholder signatures, falsifying industrial and commercial registration materials, related party transactions, the proportion of equity distribution and opaque capital contribution.

Another story that begins with feelings and ends with a scam? We can't come to such a conclusion at present, but "Fu Juan and his friends cheated his friends, and crowdfunding has become a public concern", a builder confessed his feelings. When talking about the reasons for investing in "the most literary crayfish shop in history", crowdfunding investor Xiao Liu said frankly that he valued the reputation of the promoters.

20 16, Zhang Jiajia's two works "Passing through Your World" and "The Ferryman" will be released soon. Xiao Liu and his friends first saw the crowdfunding of Fu Juan Shanghai Store in Let's Get Started. He recalled: "With the fame of Zhang Jiajia, their online frozen packaged crayfish e-commerce business has also started, so the 2 million fundraising will soon have no quota."

Jiang is a media person who is good at marketing and promotion, so after the opening of the Shanghai store, the business was once hot and the public opinion responded enthusiastically. A few months later, Jiang launched the second crowdfunding in the name of Shanghai Evening Carp Technology Company, with the goal of opening a crayfish restaurant in 10 cities across the country. This is also a dream: I want to open a lobster restaurant to make all the shrimp shops in China bow down.