Today, people are very concerned about the significance of execution, and they have fully understood this point. Some people think that "execution is an important factor that determines the success or failure of an enterprise, and it is an important link that constitutes the competitiveness of enterprises in the 2 1 century", "the biggest black hole in enterprise management-no execution" and "execution is the key to everything". What needs our attention now is to improve the "execution" of execution itself. In this regard, those excellent companies have long been examples for us to learn from. For example, Paul. Thomas David Byrne's book "Execution" points out that "Starbucks is the only coffee shop on the street, and only Dell is doing PL; They are all supermarkets, but Wal-Mart ranks first in the retail industry. These differences are caused by the differences in the execution of each enterprise. Those enterprises that can finally win in the fierce competition undoubtedly have good execution. This is true of General Electric, IBM, Microsoft and Dell, and their success is directly related to their excellent execution. " It is also a benchmark for us to learn from the execution of domestic enterprises such as Kelon, Lenovo, Haier, Hope and Wahaha Group. The above fully shows that execution is a necessary condition for the long-term survival and success of enterprises.
Today is not only the era of strategy, but also the era of strategy implementation. Many enterprises have strong execution ability, and some enterprises have weak execution ability, but what are the reasons for their weakness? According to the analysis, the author thinks that employees can't correctly implement the policies formulated by the company to a great extent. The main reasons are as follows: first, employees lack a correct understanding of the strategies, objectives and measures formulated by the enterprise, agree verbally, but oppose when they really raise their hands to vote, resulting in "stagnation"; Second, many managers equate the goal with the implementation plan, and think that they have formulated the strategic development goal of the enterprise, which is equivalent to formulating the implementation plan. It is this misunderstanding that causes the weak link of execution; Third, some enterprises can't attach great importance to and effectively combine the essence of execution: business strategy, personnel management and operation management, but there is a disconnect phenomenon, which is the key point for many enterprises to lose; Fourth, some enterprises compete with their competitors, and the main crux of their failure is the problem of execution: either the decision-making mechanism is difficult to adapt to the development of the enterprise, or the people in key positions use it wrongly, or they fail to communicate with the executives in time, or the processes at all levels lag behind the scheduled planned date. If an enterprise wants to establish a lasting foundation, it must strive to establish an executive culture within the enterprise, thus increasing its executive power.
Second, implementing management by objectives and formulating first-class business processes are effective management methods to improve execution.
The executive power of enterprises to turn their goals into reality is the most powerful. The only criterion to test the execution is whether the objectives, tasks, plans and instructions are effectively completed and whether the expected results are achieved. "Management by objectives" advocated by Drucker is an effective management method to improve execution. The author believes that we should focus on the following work.
(A) set goals, let employees focus on the goal, clearly understand it, tightly pegged to it.
The goal of an enterprise is to give employees a direction to work hard. It is both motivation and pressure. Appropriate goals can also enhance employees' confidence and see hope. To turn hope into reality, the most important thing to emphasize is execution. Many enterprises often fail to achieve their goals. There are many reasons, but the most important one is weak execution. Therefore, enterprises should consider the following factors when making goals: First, making enterprise development goals should include three parts:
(1) The survival goal is how much turnover an enterprise has to complete each year to survive;
(2) The profit target is how many profit targets to achieve every year, so as to ensure that it is beneficial to the country, the enterprise itself and the development of employees;
(3) Development goals, that is, enterprises should formulate development strategies for five years and 10 years, and the formulation of goals should be touched by leaps and bounds, otherwise employees will lose confidence. It is necessary to decompose the goals layer by layer, and the responsibility lies with people; Break down long-term goals into short-term goals; Make the goal public, let the superiors and subordinates reach an agreement, let employees embrace a goal, work spontaneously, try to eliminate all kinds of obstacles and difficulties, and overfulfil the goal. Second, the objectives should be prioritized and planned in sequence, and each employee should have a form, which is simple and practical, so as to implement and manage the inspection and guidance of personnel and implement the objectives. Third, in order to make the goal recognized and accepted by employees, a written commitment can be made. The military order shows the recognition and determination to the goal. Once the written military order is established, there is no way out, so we have to work hard and try our best to achieve our goals. Since 1996, COSCO Group has signed the indicators of material civilization and spiritual civilization in the form of military order at the annual working meeting. After each unit returned to its own unit, it was implemented layer by layer, and regular supervision, inspection, guidance and assessment achieved remarkable results.
(b) Making first-class business processes to achieve goals is the basis for enterprises to create competitive advantages, which is closely related to the behavior of each employee. Therefore, the process of shaping the first-class business process is the process of shaping the behavior and thinking of first-class employees. In this process, we must grasp the main contradiction of the core process, because you can't do everything well, and you can't do every process well, but you can grasp two or three important processes. As long as these processes are completed, it is impossible for enterprises to have fundamental problems. For transportation enterprises and advertising enterprises, a customer acquisition process is the whole process from finding customers to completing sales, which is a core process; The process of human resources is also a very important process. Only by equipping and recruiting talents with strong execution ability can we implement the transportation management measures and fundamentally ensure the realization of the goals. At the same time, the so-called post system, salary system and performance appraisal system should be established as soon as possible; These systems are very important, so we must grasp these core processes and determine them as soon as possible. Because these processes are actually to ensure the healthy development of enterprises. When the enterprise is developed, other things will be easy to handle.
(3) To create an executive enterprise, it must be integrated into the corporate culture.
The culture of execution will become the mainstream culture of enterprises in the 2 1 century, and it will also guarantee the strength of the enterprise's long-lasting foundation. Corporate culture is a kind of strength. With the development of knowledge economy, it will play an increasingly important role, even a key role, in the rise and fall of enterprises. For example, Dell has gambled a lot in recent years. If we analyze the reasons for Dell's success, we will find that apart from Dell's strategy, an indispensable and important factor is Dell's corporate culture. Dell often said, "As far as I know, the easiest way to establish or maintain a healthy and competitive culture is to become partners with the employees of the company through unified goals and consistent strategies." He specifically caught eight jobs. From the eight aspects he grasped, we can see such ideas: innovation, progress, benefit, action, honor … such an open culture; We have reason to believe in Dell's execution. The fact that Dell has become the leader in the PC industry also strongly illustrates this point.
To realize enterprise development strategy, we must strengthen execution, and corporate culture construction is the key. First, like Dell, we should integrate execution into corporate culture, make it an integral part of corporate culture, and let everyone in the enterprise deeply understand and practice the knowledge of execution. Only in this way can we play a role; Second, it is necessary to build an executive leadership or a leader with executive power, not only to be the vanguard of employees, but also to dare to grasp and manage the implementation in place; The third is to equip and train a large number of executive managers at all levels: to make every decision of the enterprise have a good result; Fourth, education guides employees to establish the concept of implementation, strengthen discipline, order them to ban, work voluntarily and strive to achieve the goals of the enterprise.
Third, leaders should be the vanguard of subordinates, and strengthening execution is the key.
The ancients put it well: "He is upright and acts without orders; Although it is not correct, it is not obedient. Example is more important than words and deeds. Every word and deed of an enterprise leader and managers at all levels will have a strong demonstration effect on the employees of the company. Naturally, it will be United and the atmosphere will be high. Everyone has always achieved their goals, thus forming a strong executive culture. At the same time, leaders must also personally do the following work:
(a) before the target is decided, we must carefully organize market research to provide services for business activities. In the increasingly competitive market era, scientific decision-making needs scientific market research to provide a basis for company decision-making. Through market research, we can understand the past and present situation of the market environment faced by the company, so that the company's decision-makers can analyze and judge the future development and make decisions conducive to the company's survival and development. Market research mainly serves the company's business activities. Main responses: user survey, purchasing power survey, product survey, sales survey and social environment survey. The contents of these surveys can be selected by enterprises according to different situations.
(2) go deep into the reality, understand the enterprise and employees, and be aware of it.
When we talk about going deep into reality and knowing about enterprises and employees, we mean that leaders and managers at all levels should know what enterprises are doing every day, what employees are doing, how the work is progressing, what problems they have encountered in the process of achieving their goals, and whether they have found the right solutions now. However, during the investigation, the author found a very regrettable fact. Some leaders fail to do this, but it is a necessary job for an executive leader. So what should business leaders do? Suggestions are as follows: First, we should have an open mind and personality; Second, walking management, direct communication with employees, face-to-face conversation, and honesty to all employees during the conversation; The third is to use technology to provide us with a convenient modern communication method-e-mail. Communicate effectively with employees through e-mail; Fourth, the boss receives employees regularly, listens to employees' opinions, asks more questions, and asks targeted questions; Fifth, hold enterprise management consultation meetings on a regular basis to discuss major issues of enterprise management, create an atmosphere of caring about enterprise construction, and finally achieve the goal that leaders know employees and employees know the direction of leadership decision-making. Qi Xinhui will work together to make the enterprise run better.
(3) Facing the reality, solving problems realistically and strengthening implementation.
In the grass-roots research, you will meet some leaders, who will talk about the future advantages of the company in detail, but when asked what the weak links are, they always say a few words, avoiding the heavy and avoiding the light. In essence, they lack the courage to face reality and the spirit of seeking truth quickly, while facing facts and seeking truth from facts are the core of execution. To strengthen execution, we must firmly grasp this core to carry out our work. Recently, Yangcheng Evening News reported: For example, Guangdong Shiwen Group's chicken farm spans eleven provinces and regions, and the largest poultry breeding enterprise with a daily output of one million broilers has created a scientific and reasonable immunization program to isolate the epidemic. They joined hands with universities to develop vaccines. Five effective measures, such as immunizing the breeder 24 times in his life. There has never been an outbreak of avian influenza in Wenzhou for more than 20 years, which has provided safe and healthy food for the society. In order to pursue Excellence and establish an execution culture like Wen's group, the author thinks that three points must be achieved: first, leaders must persist in seeking truth from facts and set out from reality to formulate first-class work processes; Second, we must ensure that enterprises take effective work policies based on reality when dealing with problems; Third, scientific attitude, overall consideration and healthy development of enterprises.
(4) Tracking the target, finding and solving problems in time, and ensuring the realization of the target.
In practical work, we know that many enterprises have clear goals and no problems with personnel, but they have not achieved their goals. The main problem is that they didn't track the implementation of the target in time. Therefore, in addition to setting goals, enterprises should also have a set of specific and detailed daily execution plans, which should be linked to the progress. For example, some enterprises should seize the end of each day, week, month, quarter and year, seize the five time periods, turn the target into specific details of the timetable, and at the same time strengthen supervision and inspection of each time period, conduct assessment according to the established work standards, and take timely measures to solve problems when found. Such as "9. 1 1" incident, "SARS" and so on, these are all uncertain factors in the business process, which will have side effects on the completion of the target as planned. Many enterprises take corrective or remedial measures in time to develop related businesses, minimize losses and strive to achieve their goals.
(five) to develop a system, clear discipline, maintain and ensure that the behavior has a good result.
Practice makes us realize that the purpose of formulating the system is to improve the efficiency and benefit of enterprises; System is the collective contract of all stakeholders. Enterprises formulate rules and regulations according to the actual situation and make them public, so that every employee knows what to do and what not to do. But in the process of implementation, not everyone consciously implements it. In the words of management masters, sticks are sometimes more useful than carrots. Discipline requires that every employee must abide by rules and regulations, whether it is quality control rules or behavior rules. Therefore, establishing a system and clarifying discipline is an effective form to maintain work standards and ensure good behavior results. In the process of management, managers should criticize, educate or warn employees who don't act according to the company's decision, don't cooperate with colleagues, are late for meetings, and often fail to complete their work tasks. If they still can't overcome their bad behavior after education, they should deduct bonuses or performance pay and the consequences of losing promotion opportunities according to relevant regulations. However, the implementation of the system does not always punish employees. Discipline can be manifested in adhering to certain values in adversity. Managers should set an example for their employees through their own actions, rather than verbally demonstrating discipline. When employees see the manager make a difficult decision, especially when this decision conflicts with their personal interests, they will admire the manager, practice it and follow the disciplinary requirements. In other words, employees will be responsible for themselves and their actions, which is the source of strength to strengthen execution and run enterprises well.
(6) Establish an execution evaluation mechanism to reward those who have strong execution ability and exceed the target, rather than "hardworking people".
It is very important to establish an executive evaluation mechanism, which is a scientific model centered on developing and stimulating employees' potential. It is not only to better motivate employees to achieve or even exceed their goals, but also to distinguish employees with different execution through salary, and to pay attention to guiding and helping employees understand their strengths and weaknesses in execution, so as to improve the quality of employees and improve the economic benefits of enterprises. The ultimate goal is to make employees' goals consistent with the company's goals and promote the common development and progress of employees and the company. The evaluation results of execution: first, pay attention to discovering potential talents; The second is to directly determine the salary of employees; The third is to give promotion or reward to those who have strong execution and overfulfilled their tasks.
In the evaluation, managers and employees should communicate well and recognize the achievements of employees. When communicating, we should not only be frank, but also pay attention to ways and means: first, fully affirm the achievements of employees; The second is to point out the areas that need improvement; The third is to encourage employees to continue their efforts. At the same time, in communication, we should guide employees to understand that performance and potential are two different concepts. Performance represents the present and potential shows the future; The evaluation list is to be checked, and the focus is on developing the future; Reward and development are two systems at the same time, which can guide action, change ideas, ways of thinking and actions, and strongly support the company's assessment work, thus enhancing the execution of enterprises and making them develop healthily and vigorously.