Taobao guest promotion
Taobao guest promotion is a promotion mode with transaction costs. As long as taobao guest obtains the product code from taobao guest promotion area, any buyer (including yourself) can get the commission paid by the seller after entering the Taobao seller's shop through your promotion (link, personal website, blog or community post).
From June 5438+1October 65438+February, 2009, the largest online marketing platform in China was officially renamed as taobao guest, which means the further integration of the original Taobao promotion platform and Taobao trading platform after the implementation of the big Taobao strategy!
As the largest online retail business circle in Asia-Taobao-the online marketing promotion platform has gradually integrated into people's lives, and any netizen can help Taobao shopkeepers sell goods and earn commissions from them. In the next year or two, the online "marketing force" is expected to exceed one million, which will provide at least 654.38 million+direct employment opportunities for China, and taobao guest will become the largest online professional population!
With the implementation of "Big Taobao" strategy, Taobao promotion platform-taobao guest-and Taobao trading platform will be gradually integrated to facilitate users' promotion and achieve a win-win situation for shopkeepers, taobao guest and Taobao. On February 25th, 2008, 18, Taobao promotion search was launched! Completed an important step in integrating Taobao promotion platform and Taobao trading platform. Up to now, the Taobao promotion platform has expanded to 80 million pieces. The promotion of Taobao search has greatly shortened the time of selecting goods, improved the transaction rate and increased the income of taobao guest without changing the shopping experience of consumers!
In the next few days, we will gradually change the existing name, and hope that all partners can join us to achieve this leap. What changes is the name, but what remains unchanged is sincerity. The core of big Taobao lies in win-win cooperation. We will continue to improve the promotion platform in taobao guest, so that taobao guest, shopkeepers and many Taobao partners can share the fruits of online shopping market development!
Sell a single product
Taobao guest can copy the code of a single product (i.e. promotion link) in the promotion area of taobao guest and paste it in the places he wants to promote, such as blogs, forums, personal websites and so on.
1. If you are a Taobao member, please log in to Taobao and click on "My Taobao"-the related link "Alimama" (Taobao version).
2. After registering Ali Mama, enter taobao guest Promotion Zone (Ali Mama Edition).
3. After arriving at the homepage of taobao guest Promotion, enter "I am taobao guest", click "I want to promote goods", select the category of goods you want to promote, and click Enter.
Select a product, and then click Promote this product. When selecting commodities, you can quickly screen commodities by setting the commission range, cumulative promotion quantity and commission proportion range. In addition, you can also sort the unit price, commission proportion, commission, total expenditure commission and cumulative promotion amount.
Select the promotion method and copy the promotion code.
There are three modes of promotional code: URL, text chain and graphic. Novices recommend using simple URL mode or text chain mode.
(1)URL mode, which can be pasted into chat dialog box, forum post, own blog post, msn, qq signature file, etc.
(2) Text chain mode, similar to url mode, but you can choose a string of words provided by us as a product display or write your own text information that you want to convey to the buyer, generate code and paste it into the chat dialog box, or publish it in the forum, your own blog post, or msn, qq signature file, personal website, etc.
(3) The promotion and display form of graphic mode can define the desired graphic style separately. You can display the picture alone, or you can add any element to the text title, commodity price and view details buttons. In addition, you can choose up and down typesetting or left and right typesetting, and you can also define the format of pictures and words. After defining, click Copy Code. If you want to paste into a blog or other location, it is recommended to choose the code in iframe mode.
No matter what promotion style you choose, after copying the code, don't forget to paste it anywhere on the network that supports pasting, such as chat dialog boxes, forum posts, your own blog articles, or msn, qq signature files, personal websites, etc. This will bring you a promotion commission.
Promote the whole category of goods
If you want to promote all kinds of goods at one time, you can follow the following steps:
1. After entering the homepage of taobao guest promotion, select the products I want to promote.
2. Select the category you want to upgrade into.
3. Click the "Promote this kind of goods" button in the upper right corner after entering.
4. Enter the promotion code style selection page and select one of the three styles for promotion.
Promote the whole store
Taobao guest can also choose to promote a seller's entire store. After the promotion, the buyer will directly enter the Taobao seller's shop from the promotion link in taobao guest.
1. Go to the product promotion information page from "Search Seller" or directly from the category.
2. Click on the store promotion information and enter the store details page to view the goods, commission rate and historical commission expenditure of the store. If you need a promotion, please click the "Get Code to Promote the Store" button.
3. Enter the page of obtaining the promotion code, select the promotion code style suitable for your own use, and copy the code. At present, the search box and theme promotion have been added! More diversified and liberalized forms!
channel promotion
Taobao guest can choose channels to promote, and copy and paste links in places to promote (such as blogs, forums, personal websites, etc.). ), and the buyer will enter the Taobao seller's store from the promotion link. After the transaction is successful, taobao guest will get a commission. 1. Enter the promotion page from "Taobao Channel Promotion" and select the channel page you want to promote.
2. Click "Get Code". There are two forms of promotion code, one is URL code, which can be pasted directly where you want to promote, and the other is iframe code, which needs to be embedded in HTML code and is more suitable for personal websites or blogs that support iframe code.
It is convenient to use channels to promote, and the page is rich in content, so you don't need to update yourself. Taobao Xiaoer will regularly select the product update page.
Search promotion
Search promotion is a relatively simple promotion method.
1. Enter the promotion page from "Taobao Search Promotion". You can edit the styles (graphic style and element style) of the search box as needed.
2. Click "Copy Code" to upgrade.
This commission settlement is promoted in the same way as other settlement methods.
Intelligent advertising promotion
Intelligent advertising is a new form of advertising space display when the website owner publishes advertising space. Mainly used for personal website promotion. Personal websites need to be reviewed by Ali's mother before they can be advertised.
1. There are two ways to enter the promotion page from "Taobao Smart Advertising Promotion": one is Taobao selling hot-selling goods, and the other is Taobao theme promotion.
2. Select the form to be promoted, then select the size of the billboard, click to get the code, and add the code to the personal website for promotion.
Taobao guest Raiders 1 (What products do you recommend? )
1. Select the products you are familiar with. If the goods you buy feel good, they are certainly worth recommending; If you haven't bought this product, but you are familiar with the product and proficient in this industry, your recommendation is also very worthy of reference. 2. Choose goods with high commission and good transaction. On the page of promoting goods selection in taobao guest, you can directly see the level of commission, commission ratio and accumulated promotion amount; You can also click on the baby to view the baby details, store reputation and other information directly. Warm reminder: goods with high commission rate may not get more commission in the end, but trading is the most critical, because the profit level of each industry is different and the commission is different.
3. Select the product on the recommendation page. The products recommended on the promotion page of "Taobao Hot Shop" or the promotion homepage of taobao guest are carefully selected for everyone's promotion. Recommend the seller's transaction list on the home page. This seller's goods are the most recommended transactions.
4. It is not only a single item, but also a kind of baby. You can also recommend shops.
Taobao guest Raiders 2 (How to recommend goods? )
First, a variety of recommendation methods
1. Easy to be a taobao guest at Taobao Station.
A. taobao guest promotion can sign the file in the community, on the left side of Taobao Personal Space, and set the Want Want dialog box. Set it up once and promote it in three places at the same time.
On the left side of Taobao's personal space, taobao guest's promotional products are also displayed.
Show in Want Want dialog box
B. Taobao buyer show post
Now you can write a buyer's show and be a taobao guest. As long as the product you bought has just participated in the promotion of Ali's mother, as long as you click easily when writing a buyer's show post, the system will help you add this product.
Taobao guest promotes the code, and then the seller will pay you the commission for selling the goods through the buyer's show post.
Where to write the buyer show post?
My Taobao-I am the buyer-has bought the baby, and there will be a box-like logo behind every transaction record. Click to enter.
2. It is simple but not necessarily the most effective to promote the taobao guest function in Taobao Station. Here are some methods that taobao guest thinks are very effective.
. A. use chat tools. In the process of chatting, you can send the promotion code to your friends. You can use Want Want, QQ, MSN and Yahoo! And skype. The signature of the chat tool is also acceptable.
Warm reminder: Don't use chat tools to send out product information at will. Taobao guest also needs credibility. With a good reputation, people will buy the products you recommend.
B. When submitting popular shopping channels and consultation, recommend taobao guest products, or paste the promotion code of taobao guest. Before you contribute to the shopping channel, you may wish to check whether there are any products you want to introduce in the promotion of taobao guest. You can provide articles for shopping channels, and you have the ability to lead consumption. It's easier to make money by being taobao guest with your own specialty.
For example, when choosing goods, you can give priority to the goods promoted in taobao guest; You can add the code promoted by taobao guest when you add the hyperlink of product details.
C. taobao guest promotion code can be added to the articles of product recommendation published in blogs or forums. There are many promotion forms in taobao guest. You can choose promotion links, text chains and pictures.
Are these places familiar? Why didn't you think of them at ordinary times?
These places can be displayed, and articles can also be published in forums. Visiting forums frequently is also a good promotion resource. You can also express your opinions and clap bricks with each other to promote the products you want to promote. Tianya forum, Baidu know, Yahoo knowledge hall and so on are all good resources.
It is particularly worth mentioning that in your blog or personal space, you can open up a topic of shopping guide, which is more professional and more conducive to others to often see your shopping guide.
You can refer to the shopping guide column of Taobao Success Guest.
D. If you have your own personal website and are very familiar with network technology, you can also add the treasures you need to promote on your personal website.
Recommended project
You can also establish a channel to promote Taobao sellers' goods, and add categories corresponding to Taobao, and the classification is clear at a glance.
If you can publish your own shopping magazine and provide it for members to order, so much the better! Taobao guest Raiders 3 (How to display goods and get more commission? )
I told you how to choose goods, where to display them, whether the recommended goods can be sold, whether you can get more commissions, and a key factor-commodity display.
First, if you don't have a website.
1. If you don't have a website, you can only send it to friends when chatting, and recommend products when publishing articles on personal blogs and forums. The following two ways can attract customers to buy. Of course, the premise is to have beautiful pictures, which is the most important thing.
A. Boutique collection
Is such a baby recommendation very desirable?
B. merchandise shopping guide soft text+mito. Don't simply introduce a product in a few words. At first glance, it is an advertisement. If you haven't used it yourself, not many people will have the desire to buy it.
Second, if you have a website.
If you have your own website, there are various forms of recommendations. When making, you can also extract materials from the activities promoted in taobao guest to make beautiful pages.
Taobao guest promotes norms.
Taobao guest's business has developed rapidly since its launch. At present, taobao guest has more than 200,000 people, making it one of the largest online professional groups. In order to make the industry in taobao guest develop healthily and rapidly, and protect the rights and interests of taobao guest and consumers, the following specifications are formulated:
I. Appearance of the website
In order to avoid misleading consumers, according to relevant laws and regulations, cooperative websites and individuals are prohibited from using (including but not limited to) the following forms for promotion.
A. using websites that have not been legally filed;
B the domain name of the website contains all or core parts of the names and trademarks of Ali, Alibaba, Taobao and other companies under Ali.
C. Webpages and pictures infringe Alibaba Group, including the trademark right, name right, webpage copyright, logo or pattern (such as ant pattern of Taobao) and specific terms (such as "Taiwan Province Provincial Pavilion" of Taobao) of any company.
D website introduction (such as title, website introduction, company introduction, founder introduction), etc. It is intended to show that it has a certain relationship with Ali Group, including any of its companies or its senior management (such as equity/control relationship, joint venture/partnership relationship, interpersonal relationship, agency relationship, alliance relationship, strategic cooperation relationship, etc.). ), or claim to have other business contacts except taobao guest.
E. The website contains content hostile to or attacking Alibaba Group (including any of its companies);
F. All other behaviors that mislead consumers to buy.
Second, the promotion behavior
Any promotion behavior should be within the scope permitted by laws and regulations and conform to socially recognized moral norms. The following acts are prohibited (including but not limited to)
A exaggerating or inducing others to buy with false language;
B. Forcing others to browse websites through illegal technical means (such as viruses, trojans, etc.). ), such as forcing others to modify their home pages;
C. Use violent marketing (such as mass mailing, instant messaging in blog forums, etc.). ), etc. Causing adverse effects on users;
D. acts that violate accepted moral standards and cause adverse effects.
E. all other abnormal means force consumers to make a deal.
F. Other promotional activities in violation of laws and regulations.
Taobao has the right to supplement or modify this specification according to the actual situation. Taobao has the right to terminate cooperation (including but not limited to search box, cooperation channel and other promotional tools) at any time for individuals and groups that violate the promotion norms of taobao guest, and reserves the right to further sue for possible harm.
I hope that members who have the above behaviors will rectify in time, and this code will take effect on March 9.
Taobao guest class
Amoy GPA: measured by the number of transactions made by Amoy. Every time you trade, the experience value of Taoke increases by 1.
Calculation time of Amoy level: the historical data of all records in the past are counted, and the level has no validity period. Taobao guest class
Taobao guest's mode of operation
When taobao guest has selected its own approved products, it needs to use a certain platform to spread information. At present, the most basic way is to use online personal media, such as im tools, personal blogs, personal spaces and sns dating communities. This is a typical interpersonal communication. Secondly, use mass media, such as portal community, post bar, information publishing platform, etc. But this method is often deleted or even blocked.
The third category is a website that can publish information (i.e. contribute) by using a special taobao guest platform, with its own promotion links, but the published articles must have a certain quality. In fact, this kind of website actively utilizes and develops commodity information, integrates seemingly messy advertising information with a certain logical structure, and becomes a valuable information platform for consumers. On the one hand, this platform is free, on the other hand, it is also one of taobao guest's choices, because visitors have a strong sense of purpose.
Tao ke Jian Zhan
At present, the promotion and website establishment of Taobao are very simple. Taobao has launched a series of themes and channels. As long as Taobao can easily establish its head and tail, the key now is to look at domain name and promotion. Good domain names, such as Taobao-related misspelled rice, have great advantages. Good promotion, posting publicity on major websites is also a good choice. It is not a good form of posting, and it is easy to be blocked. The most fundamental method is to make content.
With more and more websites in taobao guest, the competition is becoming more and more fierce. If you want to make a stop now, give up the taobao guest stop and make a stop that interests you. Website traffic has come up, how can we make money?
Taobao has entered the stage of website construction.
At present, the most common way for many Taobao customers is to set up their own blogs in some large blog stations for promotion, but now this behavior has been resisted. Sina, 163, blog bus, etc. These websites will be cleaned up regularly, and many pranks will be reported, so it is difficult to survive by blog promotion at present. Taobao has entered the stage of building a website, and it is imperative to build a website.
On the other hand, because Ali's mother and Taobao have been blocking their own links, it seems that it is only a matter of time before the links promoted by Taobao will be blocked due to the pressure of the external network. Since then, taobao guest's promotion has been mainly based on website promotion, and now some merchants have specially developed website programs suitable for taobao guest. "Crystal and taobao guest System" is a very good set. He used Taobao's open platform API to get goods freely, and he could also sort the collected goods and modify the names of the goods, which further improved the efficiency of taobao guest.
Since then, it has returned to the era when traffic is king, but the quality of traffic at Taobao Station is still important. For example, many people now switch from blog providers to independent blogs, or build websites with cms. As a result, various cms programs produced a large number of taobao guest templates to meet the promotion needs of taobao guest.
Campus Taobao was founded in August 2009 by Mr. Chen Pengfei, a famous online marketing expert. The website is located in the largest online shopping guide website in China campus, and is committed to creating a professional shopping guide platform for students. Campus Taobao was completely revised on April 20 10, and became Fisher's precise online marketing platform. It turns complex system programs into personal data pages and meets users with a brand-new look.
Taobao guest commission mechanism
1. The seller can directly increase the commission rate within the commission range.
2. Sellers cannot directly reduce the commission rate, but they can reduce the commission rate by deleting the promotion plan first and then creating a new promotion plan.
3. The seller can directly adjust the uniform commission ratio of the store within the commission range.
4. If the buyer fails to make a purchase on the day when taobao guest enters from the promotion link, all purchases within 15 days thereafter are valid, and taobao guest can get the commission paid by the seller. If the owner quits the promotion in taobao guest, the promotion link clicked by the user will still be valid for the user within 15 days before the owner quits, and the commission will still be calculated after the product is photographed within 15 days after clicking.
5. If the actual transaction amount minus the postage is greater than or equal to the unit price of the goods at the time of taking, it shall be calculated according to the actual transaction amount minus the postage multiplied by the commission ratio.
6. If the actual transaction amount minus postage is less than the unit price of the commodity at the time of shooting, it shall be calculated by multiplying the unit price of the commodity by the commission rate.
7. If the buyer directly purchases the goods through the promotion link in taobao guest, the commission will be settled according to the commission rate corresponding to the goods.
8. If the buyer purchases one of the other displayed goods in the store through the promotion link in taobao guest, he shall settle the commission with taobao guest according to the commission proportion corresponding to the goods.
9. If the buyer purchases other goods that are not displayed in the store through the promotion link in taobao guest, the buyer will settle the commission to taobao guest according to the uniform commission rate of the store.