Netease Ding Lei's pork brand is called Netease Weiyang, which was officially launched on 20 1 1. By the end of 20 16, Netease Weiyang pork was officially listed.

Fenghua, Ningbo is the hometown of Ding Lei, founder and CEO of Netease. Ding Lei signed a cooperation project with the hometown government, with an annual output of 654.38 million Netease black pigs. Netease Weiyang will build a national leading modern agricultural demonstration park in Fenghua, integrating breeding, planting, display and communication. After completion, the total production capacity will reach 654.38+10,000 heads per year.

In terms of variety, Weiyang pork is a black pig, not an ordinary white pig. It needs 300 days of slow breeding, and its growth cycle exceeds 10 month. Its main business is Bashan native pigs, which are bred in the forest, and can be used for the live broadcast of the pig raising process.