What you need to know about website construction and maintenance: \x0d\ First, DW (full name: Dreamweaver) software: it builds the basis of static web pages. If you do not require execution efficiency, you can use it to create some dynamic web pages. , it is also the main tool for Internet companies to layout web pages. Using it well is necessary and core for website construction. \x0d\ The second is to learn the HTML language well: the first thing a website shows to everyone is a web page, which contains text, images, audio and other information. Once you know the tag format of HTML, you can modify the web page code at any time, excluding the programming language for development. \x0d\　Everyone knows that html or htm format is the basic format of web pages. Of course, html language is the first thing a webmaster must learn. HTML language is not difficult to learn. As a markup language, the two tags before and after correspond to each other, and the html code is clear and easy to understand. Although full-site programs (such as CMS) are now widely available in the market, knowledge of HTML language is required for modifying templates, web page layout, etc., so HTML is a must-learn, and it is the basis for learning web design. \x0d\ The third is to understand some network security knowledge: now it is best for everyone to learn some knowledge about network security, such as the hiding of background addresses, the anti-riot library of databases, and the strength of passwords. If you are using a whole-site program made by others, , you need to pay attention to whether there are any vulnerabilities in this program on major hacker sites. But personally, I feel that this is not the most important thing, it is just about understanding. \x0d\　Learning to build a website does not happen overnight. You must start step by step in a down-to-earth manner. The idea of ??building a high-rise building from flat ground is not feasible. Website construction requires not only learning the basic knowledge above, but also having unique features in the promotion and content of the website, which is necessary for later website maintenance! Insights and advance awareness are also necessary for network maintenance. Therefore, for website maintenance, you need to know the following five points: \x0d\ 1. For statistical statistics, you can use the cnzz statistical code. Take 3-5 minutes every day to look at the statistical results and analyze where the main IPs come from and the promotion effect there. Best, which keyword is your expertise, so that you can promote it in a more targeted way. Of course, you can also use 51.la, etc. In addition, Baidu also provides software in this area, which can also be downloaded and used. \x0d\　2. Collection When you first start building a website, it is impossible to make every article original. So you need to collect other people’s experience articles, but do not publish them indiscriminately. You must learn to use the special functions of major search engines, especially Baidu and Google: site can check how many articles have been included; link will find all web pages pointing to the homepage of the website, and you can create a pseudo-original, even if you cut off the head and tail. Yes, the title also needs to be modified. The details still depend on the actual situation. \x0d\　3. Editing includes text editing and art. Most of the articles collected contain links to others or some useless information. You must learn to filter and organize them. Technical articles must be easy to understand and be published after sorting. In terms of art, you must learn the basic usage of PS and DW. It is best not to use promotional pictures from other websites on your own website. Of course, this is not realistic. As the saying goes, there are a lot of websites in the world, but you should still try to use your own pictures. With the design, this gives people a stronger personality, which is naturally very good for promoting your own website. \x0d\　4. Promotion The best publicity is word-of-mouth publicity. If someone thinks your website is good, they will naturally introduce it to their friends. They usually go to forums or other interactive websites to help others solve their problems. I think Most people will be grateful to those who help them. Just put a link in the signature file. The traffic generated is stable and effective, and will increase the viscosity of website users. It should be noted that never send AD, it will often leave a bad impression on users. Publish some organized documents, such as e-books, and those with art background can make e-magazines, etc. These are called viral pyramid schemes, and the effect is great. But now these forms of promotion are becoming more and more difficult. Search engines such as Baidu have become more and more strict with their requirements. If you don't pay attention, if you are caught by them, you will be punished immediately.

\x0d\　5. SEO Optimization Search engine optimization is similar. Don’t overdo SEO optimization. Just make good website content and create certain high-quality friendship links. For a truly good website with high user experience and large traffic, Baidu cannot put the website behind. As the saying goes, the best optimization in the world is not to optimize. Of course, this sentence is a bit exaggerated, but it is not true. It makes no sense, let everything take its course, and you must not develop your own website by looking for engine loopholes. It will be a matter of time before you get kicked. \x0d\　Website production is not only limited to the completion of website production, but also the post-maintenance of the website. In the entire website operation project, you must know the positioning of the website and do not blindly imitate the website or engage in cheating. This will not be conducive to the maintenance of the website itself. The above is the knowledge you need to learn when building a website. Specifically, you need to buy this book. Start learning from the basics.