In Singapore, a Nanyang island country, there is a wealthy man who is proficient in the way of merchants, loves literature and art, and writes books. He integrates culture into business, and the restaurant he runs is full of rich Chinese cultural atmosphere. He is Mr. Zhou Yingnan, a famous Chinese entrepreneur and writer in Singapore who combines business and literature.
Zhou Yingnan has opened eight high-end restaurants in Singapore, and each restaurant has a beautiful name: happy ever after Restaurant, Louwailou Restaurant, Xiangyuan Restaurant, Baile Restaurant, Fangyuan Restaurant, Ganoderma lucidum Vegetarian Restaurant, Mingzhu Restaurant and Tongle Restaurant. Mr. Zhou's eight hotels have long enjoyed a good reputation not only in Singapore, but also in Malaysia and Indonesia. Mr. Zhou was honored as a traveler by his unique management method, and became the president of the Singapore Restaurant Association and the vice president of the World China Cuisine Federation.
Zhou Yingnan's catering business is purely accidental. He had co-founded a number of factories with friends, such as yarn mills, vegetable oil refineries, knitting mills, bleaching and dyeing factories, and was going to show his talents in industrial enterprises. He only opened a restaurant for leisure gatherings of relatives and friends, and there was a good place to drink and recite poems. Unexpectedly, it was difficult to set up a factory in Singapore, but the restaurant business was booming, so he sold most of the shares in the factory and took out funds to open it. Because he followed the market, he finally succeeded.
it is his nature to love literature and art. He is talented and writes freely, especially in prose. Every article is full of life breath and rich feelings. He once published a collection of personal essays, Night Talk in Spring Festival, which caused a sensation in the international literary and art circles. Then he published Selected Works of Yingnan, which once again aroused strong repercussions. Lin Maoyi said in the article: "Mr. Zhou's poems and essays are made from feelings, and with proper rendering, lyrical narration, drizzle and affection, people feel like stepping into their environment when reading."
Because he integrated his love of literature into the construction of restaurants, people can see the embodiment of China culture no matter which restaurant Mr. Zhou runs. He integrated China culture, China diet and cooking techniques, and every restaurant was full of rich Chinese cultural atmosphere. Tongle Shark's Fin Restaurant, Fangyuan Restaurant and Louwailou Restaurant are all displayed with masterpieces by outstanding painters from the north and south of China. They are dazzling, which makes people feel like entering an art exhibition when they enter the restaurant, making you happy and forget to return.
Tongle Shark's Fin Restaurant, located on the banks of the Singapore River, is a magnificent restaurant with golden tiles on its outer wall. It is famous for cooking shark's fin in Singapore.
Mr. Zhou hosted a "Red Mansion Banquet" at Tongle Shark's Fin Restaurant, which was demonstrated by Yangzhou Xiyuan Hotel. The banquet was attended by China redology experts and the main actors in the TV series A Dream of Red Mansions. Thus, a Dream of Red Mansions fever has been set off in Southeast Asia. In order to promote the cultural exchange between China and Singapore, he participated in planning and sponsoring the China Dream of Red Mansions Culture and Art Exhibition held in Singapore. In the exhibition hall of Singapore's World Trade Center, a grand view garden was built, with a pink wall, and the rockery and rockery in the garden were lifelike, which made visitors feel as if they were there. The main actors in China's TV series A Dream of Red Mansions received the masses at Xiaoxiang Pavilion, Yihong Courtyard and Hengwu Courtyard respectively, and people lined up to take photos with them and ask for autographs as a souvenir. The craze for A Dream of Red Mansions has set off another small climax. The College of Literature and Social Sciences of the National University of Singapore and the Chinese Department jointly hosted the "Dream of Red Mansions Seminar". The Chinese-language newspapers Lianhe Zaobao, Lianhe Evening News and the Writers' Association jointly held a symposium on "A Dream of Red Mansions and China Traditional Culture". On the road, you can often hear the Yue Opera tune of A Dream of Red Mansions from roadside shops, the novel of A Dream of Red Mansions has become a hot commodity in bookstores, and the TV series A Dream of Red Mansions has been continuously broadcast by Singapore TV, attracting a large audience.
In order to promote the international exchange of food culture, Zhou Yingnan often goes to Beijing, Shandong and Shanghai to select famous chefs from China to hold China food exhibitions in Singaporean restaurants.
He invited Beijing Fangshan Restaurant to hold "China Palace Banquet" and "Man-Han Banquet Selection" in Singapore, invited Shandong Confucius House and Jinan Qilu Hotel Shungeng Villa to jointly hold "China Confucius Wedding Banquet" in Singapore, and invited Beijing Diaoyutai State Guesthouse, Beijing Hotel and famous chefs from Hong Kong and Taiwan Province to jointly hold "Chinese Cuisine Banquet of the Century".
Before holding the "China Confucius Wedding Banquet", he devoted himself to studying the meaning of "food never tires of essence" put forward by Confucius, and understood the origin of three kinds of banquets held by Confucius: happiness, longevity and home. He thinks that the Confucius Banquet is a valuable treasure in China's cultural treasure house, with its grand form, well-organized dishes and exquisite style. If this ancient food culture is applied to modern catering industry, which not only contains aesthetics, color science and nutrition, but also conforms to modern hygiene principles, it will certainly generate new vitality and shine brilliantly. He specially invited Ying Han Xiuying, a famous zither, to perform the zither live to add to the fun of Confucius' banquet. The seventy-fifth generation of Confucius Sun Kong Xianglin was invited to explain the form, history and specifications of the Confucius Banquet, which turned the banquet into a seminar to introduce China culture. This initiative was very popular. During the holding period, it was packed and all the reserved tickets were sold out a few days later.
integrating culture into the catering industry, Zhou Yingnan's cultural restaurant is doing well, with a thriving business and endless financial resources.