In the late 1990s, Paul's name spread like wildfire among skateboarders in Los Angeles, and people called him a "prodigy". At that time, Paul was only 14 years old and his playmates were excellent (skateboarding celebrities Eric Coston and Karim Campbell). So people thought that he would make great achievements, and Paul did live up to expectations and was selected as the newcomer award in 2003 by Global Skateboarding magazine. A large number of action videos have also been shot, and these actions have now become the standard of skateboarding: street theater of City Star, In Bloom of TW skateboarding and Yeah Right of girls skateboarding.
When young Paul's contract with ES brand, a long-term sponsor of skateboarding shoes, was about to expire, he unexpectedly started negotiations with the newly established Nike skateboarding department, which made the industry stunned. At the beginning of 2004, the two sides reached a cooperation, and Nike officially became the sponsor of the skateboarding superstar.
Will this taciturn but determined Los Angeles guy disappoint? Not at all. At the end of 2004, as a skateboarding star signed by Nike, Paul showed his talents: in the first year of cooperation with Nike, he won the champion of the 10 Summer Extreme Games. On March 27th, 2005, Nike SB launched Zoom Air Paul Rodriguez Slide? Shoes, this is also the company's first pair of signature skateboard shoes. In August, 2005, in order to prove that he is not a pony, Paul won the championship again in the Los Angeles 1 1 Extreme Sports Championship with amazing stunts.
At the end of 2005, Paul produced a personal skateboarding short film "The Forecast", and 2006 became his busiest year. Inheriting his father's acting talent (Paul's father is a comedian), Paul decided to act in more movies. He played the leading role in two films, namely, the independent film "The Vicious Circle" and the film "Street Dreams" produced by professional skater Rob Dyrdek. In 2007, Paul's second pair of signature shoes Zoom Paul Rodriguez II came out. At the same time, Paul continued his skateboarding legend and participated in the shooting of Nike SB film Only the Truth.
In 2008, Paul Rodriguez, the king of skateboarding, continued to make great achievements: he won the first place in the Maarouf Money Cup (the world's highest prize skateboarding event), the silver medal in the extreme sports competition, and the second place in the extreme journey of dew. This year, Paul's career and family were both happy: he opened his own shoe store Primitive in Ensino, California. In the same year, he was overjoyed and realized the joy and pride of being a new father.
In 2009, Paul and Nike SB joined forces again. On August 8, his third pair of Nike signature shoes will be officially launched in the world. To celebrate the release of new sports shoes and sportswear, Nike SB produced a TV advertisement "Today is a Good Day", which was inspired by ice cube 1993' s classic hip-hop single "This is a Good Day".
The commercial selected some fragments of Cool Eight Ice cubes and many outstanding performances of Nike signed athletes, including Kobe, Eric Coston, Lance Mounting, Sutis Beasley and so on.
Paul always does something amazing, which makes his fans and the whole industry shocked and unpredictable. This skateboarder always stands at the top of the skateboard with his own charm and unparalleled performance in competitions and movies. The cooperation between Paul and Nike will continue, and we look forward to more surprises in the long-term cooperation in the future.