The first full introduction of Happy Planet: **52 episodes.
Ding Kaile (nicknamed Lele) is a fourth-grade student in a primary school in real life. Like most children in China, his life is calm, ordinary and step by step. However, due to his introverted and timid personality, he is often bullied by several naughty classmates in his class, such as King Kong, Fat Brother, Xiao Jiujiu and Lele, who are not to be taunted, so he has to swallow it. ...
= = = = = = Happy Planet 2 = = = = = = = =
Every afternoon at 5: 00, the Youth Theater of CCTV-8 will premiere the second part of the 50-episode children's science fiction drama Happy Planet. At the launch conference of the drama, people in the industry expressed concern about the prospect of domestic children's drama. In China, less than 300 episodes of the annual 12000 episodes are children's dramas for 370 million minors.
When CCTV filmed Happy Planet, the main theme was happiness. Compared with the first episode, almost all the characters in the second episode of Happy Planet have changed, and the protagonist Lele has also been replaced by the little inventor Ike.
The large-scale children's sci-fi drama Happy Planet I-Computer Adventure, which was created by CCTV and Zhengzhou TV for three years, was broadcast on CCTV during the National Day in 2004, and soon set off a lasting and strong "happy storm" among small audiences across the country. The ratings have been leaping forward, starting from 1.9% and closing at 3.2%, setting a record for CCTV's eight sets of prime-time viewing. Thousands of viewers wrote to the film crew, and tens of thousands of viewers left messages on the "signature list of ten thousand people" on the website of Happy Planet, hoping to see the broadcast of the second part of Happy Planet as soon as possible.
In February 2005, after a long period of preparation, the second part of Kuai was launched at Zhengzhou Film and Television Shooting Base in Henan Province. After more than eight months of intense filming, the preliminary filming of 50 episodes was completed at the end of June 2005. Famous actors WangZhifei and Zheng Xiaoning played friendly roles in children's plays without any remuneration. The second part of "Kuai", after the evaluation of CCTV related people, is considered to be better than the first one in terms of education, interest, science fiction and knowledge. It is expected that the broadcast of the second part will arouse great repercussions among children in China, which is decided by the strong broadcast of CCTV TV drama channel.
"Happy Planet II" series books pay equal attention to readability and fashion color.
The editor of the children's publishing department of FLTRP said: "Happy Planet II series books will be published in two forms: text version and Q-Man picture version, and the binding design is more elegant than the first one. The novel version of "Happy Planet II" consists of 6 volumes. It cooperates with Yang Peng Studio, which is well-known in China and has won many national prizes such as China Book Award and National Book Award, to ensure that the novel content is more exciting and beautiful. June 5438+October 2006 10, the first four novels, Cool Journey of Happy Planet, Happy Planet 4 1 Class Three Musketeers, Space Garbage Station of Happy Planet and Cyber Monster of Happy Planet, have been published first. The last two novels, The Scary Angel of Happy Planet, Happy Planet Will Always Be Friends and the second Q Men's Book will be published in April. The second Q Man book will be printed in full color, continuing the low-price strategy and having strong market competitiveness. "
The second part of Happy Planet mainly tells the story of grandpa, an old urchin on the Happy Planet, who felt deeply that children on the Happy Planet lacked a lot of emotional experience when they were growing up, and decided to let Pudding and Cher (alias Ike and Ai Xue) on the Happy Planet experience the life of normal children on the Earth, thus completing the topic of "What is true friendship". In addition to the main line of friendship, there is also the flickering main line of struggle between Ike and the spy sent by the dark planet, the intelligent robot teacher Ji. The two clues cross and develop, and the plot of the novel is compact, magnificent and exciting. The characters are vividly portrayed, especially the images of Ike, Fat Brother and Baby, and some fresh language attempts also add readability and fashion color to the novel.
"Happy Planet II" received a strong market response, and all major book cities in China were on the best-selling list.
"Happy Planet II" has good written content, including both science fiction stories that children like and real life that makes them sing strongly. But we all know that the audience of children's books is children, and the right to buy them is in the hands of parents. Faced with this special situation, the promotion of children's books must be recognized and satisfied by both parents and children. It's really not easy to do this.
The four novel editions of Happy Planet II, which were put on shelves in various places before the Spring Festival, received good market feedback. According to the introduction of the Marketing Center of FLTRP, the second novel Happy Planet was sent to all parts of China in June+10, 2006. Become an out-and-out hot-selling variety of FLTRP. Books are often snapped up as soon as they are put into storage, and many dealers have to make an appointment to get the goods. Judging from the feedback data from bookstores all over the country, bookstores, large and small, are all on the list.
FLTRP strives to create a series of Happy Planet, with an estimated sales volume of 5 million copies.
The Happy Planet series published in 2005 was praised as "a large-scale children's science fiction masterpiece and a large-scale children's literature masterpiece", which became a striking dark horse in the children's book market in 2005, and was jointly rated as a "knowledge project" recommended book by the Propaganda Department of the CPC Central Committee, the Ministry of Education and the State Administration of Radio, Film and Television. In 2006, the "East Wind" of CCTV's hit Happy Planet II and the theme of this year's BIBF International Conference "Children's Literature" aroused the concern of the society for high-quality children's books. In cooperation with the ground promotion activities of the Happy Carnival held by FLTRP all over the country, FLTRP plans to continue its best-selling as a domestic children's literature brand with nearly 30 varieties of "Happy Planet", with an estimated sales volume of 5 million copies.
Looking at the best-selling children's books in 2005, both the foreign Harry Potter series and the domestic Happy Planet series are closely related to the film release or TV broadcast. After watching the Happy Planet series with their children, many parents realize that it is an educational TV series that pays attention to their children's mental health, and it is very close to their children's real life, and they also feel their love for the story of Happy Planet. So parents are willing to buy such healthy and interesting extracurricular reading materials for their children. It is not difficult to imagine that word-of-mouth communication among children and parents has invisibly shaped the brand of "Happy Planet". It is precisely because of this brand effect that Happy Planet II can perform well as soon as it is listed. On the basis of existing sales, coupled with CCTV prime-time broadcast covering the whole country, it will definitely add fuel to the fire for book sales. Therefore, the broadcast of Kuai Ⅱ in CCTV prime time in early April will surely bring a new round of marketing frenzy to this series of books.
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