Chen Mingyong, male, China nationality, was born in Wanyuan City, Dazhou City, Sichuan Province on July 3, 1969. China famous entrepreneur, 1992 graduated from Zhejiang University. He is the founder and CEO of OPPO.

Since OPPO, Chen Mingyong has established the core values of "Duty".

The "duty" advocated by OPPO refers to keeping a normal heart in the face of external pressure and temptation, keeping in mind the initial heart and not forgetting your mission and task; Duty is to restrain oneself, not others. When there is a problem, first reflect on yourself; This responsibility regulates the attitude of cooperation with others-I don't make people mean; Obligation begins with honesty, which is higher than honesty. Whether you promise or not, you must do what you should have done.

The "duty" culture helps OPPO to remain rational and calm and isolate temptation. When the concept of Internet mobile phone became popular, OPPO rationally chose to focus on developing the market in order to create better and more value for users and partners.

Corporate culture of OPPO

OPPO emphasizes the core values of "duty" within the enterprise, including five levels. The first level: "isolate the external pressure and temptation, keep the normal mentality, return to the origin of things, and grasp the reasonable direction that the company should do", and the second level: the responsibility requires daring to question and challenge, and grasp the essence of things through critical thinking.

The third layer: "Duty is to ask yourself, not others. If there is a problem, you should ask yourself first", the fourth layer: "Duty is to standardize the attitude of cooperation with others and not to make people cheap", and the fifth layer: "Duty is higher than honesty. Even if there is no commitment, you should do what you should do." Core values: responsibility, user orientation, pursuit of the ultimate, and result orientation.

The above contents refer to Baidu Encyclopedia -OPPO.