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Who founded the non-mainstream killing Matt? How did it rise?
The word "killing Matt" comes from English smart and can be translated into fashion. Smart (although smart homophonic, kill Matt.

There is no connection between killing Matt) The formal development of killing Matt in China began at 1999. The founder of killing Matt, a Zixuan, was born in Changzhou, Jiangsu. It is a combination of Japanese vision and European and American vision, referred to as killing Matt. Most of the killmat families, both men and women, have colorful long hair, heavy makeup, some very individual clothes and strange jewelry. They like to take selfies in Internet cafes and do some strange actions in front of the camera, claiming to be "a group integrating fashion, vision and non-mainstream". Netizens who don't like it call it "shanzhai school", which is juxtaposed with non-mainstream and brain-dead people. They like and blindly imitate the costumes and hairstyles of Japanese visual rock bands, which is the most representative trend culture in the network.