"Many times, non-mainstream themes are difficult to be accepted by the mass society. This is actually the case in history. The so-called history is often a popular version of history, not the truth of history. " "Non-mainstream" is of course aimed at "mainstream". "Mainstream always needs to be confirmed, established, defined and maintained." Mainstream is the thought of most people, occupying a dominant position and will not be overthrown, because "non-mainstream" is a minority after all. Through the question of "mainstream" and "non-mainstream", it is extended to history or the world, just like the saying "truth is often in the hands of a few people", and some things can be overthrown by a few people; But after all, there are still many things that are impossible and helpless. One more question. If "non-mainstream" people can show their personality in place, they will be appreciated and accepted. Too different is not good, it will not only destroy their own image, but also lead some followers to destroy the image of society or rise to the image of the country. For example, Yang, the king of non-mainstream music, is a person who is too different and has too complicated thoughts. He boldly transformed non-mainstream music, highlighting society, human beings and life in his music, making non-mainstream reach the extreme of alternative, thus affecting it. This is the so-called "non-mainstream not only destroys itself, but also destroys the world around it." Non-mainstream means to publicize personality, be different from others, be non-mainstream, not blindly follow the trend of today's public, and pay attention to clothes, costumes, words and deeds that suit your own mind. Non-mainstream means that young people's clothes are difficult to be accepted by the public, so they are called non-mainstream. That is to say, with the development of life, people's pursuit of material things has changed their concepts. After solving a series of problems such as eating, drinking and wearing, people began a material war against themselves, and the material demand for material is increasing. In practical terms, this change is called development, but it is constantly changing, and we have to use a noun instead, so it is non-mainstream. When a guardian who claims to be non-mainstream imitates other non-mainstream, he is no longer non-mainstream, he is no longer an individual, he is just a copy of many non-mainstream. Non-mainstream image in China, non-mainstream image endorsement has not yet reached its peak, and there are already a lot of bubble components and irrational behavior; With the maturity of consumers and the standardization of the industry, enterprises will tend to be rational, and the celebrity endorsement tide will naturally fall back, and the use of ordinary models will become the mainstream; At the same time, emotional image spokesmen will suddenly emerge and gradually mature. Zhang Yuxuan, a young image spokesperson who became popular in South Korea recently, has become a non-mainstream image spokesperson tycoon. His first endorsement was a Korean clothing brand, and the appearance fee was only 1.6 million won. It was also his decision to look for more opportunities in China, and at the same time he could not avoid the challenges. Enterprises may use image spokespersons for various purposes, especially when star effect and hype are prevalent. According to the viewpoint of "precision marketing", on the basis of theoretical summary of image spokesperson, the role of image spokesperson is subdivided, and the basic characteristics of image spokesperson in modern market are found. However, Zhang Yuxuan's image endorsement career is also tortuous, which also proves that his efforts are to change China's image endorsement to the world, and his brand image endorsement, that is, to convey the brand's unique and distinctive personality proposition through image endorsement. Thus, the product can establish some connection with the target consumer groups, smoothly enter the consumers' lives and horizons, realize deep communication with their hearts, establish some impression and status in their hearts, and make the brand become a meaningful and value-added symbol. He attracts the target audience through certain media or carriers, thus establishing and creating a personalized brand image in the quasi-brand market. He or through the brand founder's unique personality charm image endorsement, to the target audience with distinctive brand personality and self-confidence; Or through the image endorsement of film and television stars and social celebrities with great affinity, brand products can quickly affect the purchase of target consumers; Or interpret the brand narrative through fictional characters, convey the brand concept and value orientation, and win the recognition of the target audience; Or through the image endorsement of cartoon animals, create a lively and lovely brand image, which makes people have a good association and impression on the brand when they smile at each other. His image endorsement is not completely equal to the image of the enterprise, so his popularity does not mean that the product can become popular. It is very important for enterprises to supervise and cooperate with them. And they should also have self-restraint, really integrate into this corporate culture, and really interpret the product promotion concept with heart, which will highlight the subharmonic effect model, that is, Zhang Yuxuan's "subharmonic effect" business model. They always believe that the color of publicity will not be buried by the superficial secularity! Non-mainstream refers to the coolest thing in the network ... 1, which can't be defined exactly or is inconclusive at present. 2, it is changing, or there is still a big change. The mainstream thing should be said to be a relatively stable whole, and the internal movement may be fierce, but it still follows the existing laws and rules, and the result is predictable. For example, if you travel through a travel agency, the tour guide will probably have a general understanding of the itinerary, scenic spots and tourists' reactions today, tomorrow and the day after tomorrow, and there will be no major changes. If you ride alone, you can't predict what you will encounter today: such as social reaction, traffic regulations, horse supplement, accommodation and so on. But in ancient times, riding a horse was a common way and a mainstream way. Today, it has become non-mainstream, which is also the result of changes in the world. Non-mainstream should keep alive. This vitality does not mean whether it exists or not, but its creative ability. Once many non-mainstream things lose their creativity, although they are still non-mainstream in form, there are only two endings: one is elimination; Second, be assimilated. For example, hippie craze, once it lost its specific historical creativity and failed to develop its own ideas with the times, gradually degenerated into a fashion. However, it is a reflection of the creativity of non-mainstream things, which cannot be accurately defined or inconclusive. For example, the R & ampb style, when it was born, was not the current complaint about useless affairs. It is also because of its sharp and savage bloodline, full of tension, which is difficult to be accommodated by the mass society. So, now R &；; B-style is popular all over the world, and it is something that has been transformed and processed, retaining the formal beauty, but cutting off the foundation of development. Without realistic nutrition, it has become a part of the mainstream, a buzzword, commercialized, and then displayed and sold in windows all over the world. These are all non-mainstream things that have been mainstreamed. More non-mainstream things are being produced, but they are unknown underground or in the corner. In a sense, non-mainstream represents the development trend of society, the source of vitality for human progress, the mutated gene fragments in society and creativity. Therefore, please don't regard non-mainstream as gossip news such as recreation and anecdote. If you think the non-mainstream is shallow, it's a pity, which can only prove that you are really mediocre. Because I have lost my confidence and atmosphere, I have no courage to continue to create and accept things that I have never seen before, and exist in the world like a walking corpse. Isn't this the so-called hell Psychologically speaking, the mainstream always wants to confirm what, build what, delimit what and keep what. However, the original image of the world does not exist because of people. Constantly discovering and rediscovering, creating and recreating, the deeper the understanding of the world will be, and of course the more complicated and profound it will be. This is destined to be a good way to kill brain cells. Non-mainstream not only destroyed themselves, but also destroyed the world around them. Therefore, many times non-mainstream themes are difficult to be accepted by the mass society. This is actually the case in history. The so-called history is often a popular version of history, rather than taking the truth of history as history. Non-mainstream is an experience, and as an experience, it must go through the sensory thinking and behavior of the subject. Then, it is more popular to say that non-mainstream guys can always show a personality. This kind of personality must be strong, otherwise it will be lost in the * * * of all beings. In fact, all living beings have their own personality, but they are very weak. Most of the seeds of personality are not enough to break through their own chaff, let alone take root and sprout, and produce colorful flowers that others can see. Therefore, not everyone has a personality. However, the so-called personality seems to be expressed through words and deeds. Words and deeds always follow certain rules and regulations. Therefore, imitation and learning are possible. A schemer with a more developed IQ can deliberately talk nonsense and deceive the world, such as a Taoist priest in Zhong Nanshan. These non-mainstream words and deeds are actually dead. Catchwords and commodities that cut off the ideological roots are the martial arts cheats that can be published and sold on a large scale, and they are doomed to walk. That's why there are thousands of quotations and guardians and all kinds of so-called masters. Mainstream should be a popular trend of the times. Non-mainstream, of course, is not something that follows the trend of the masses, but something that is different, more ostentatious, or more accurately, something that conforms to our personal psychology. Either in the front or in the back. However, the non-mainstream may become the mainstream. Non-mainstream sources According to textual research, the ancestors of non-mainstream originated from punk culture in the 1970s, among which Gothic rock and visual rock are the representatives. Punk culture belongs to post-modern nihilism. It expresses anger, destruction, death and other emotions with peculiar costumes, which has a strong visual impact and is deeply loved by rock musicians and fans. At the end of 1990s, punk culture derived a new form of expression, blended with popular elements, and its visual expression techniques became more diversified, and it began to express some melancholy and sad themes, resulting in the emergence of Emo culture, which is short for Emotional. Emo culture also originated in the field of music, but it soon became a fashion style, which became popular among teenagers all over the world. Conflict between mainstream and non-mainstream mode Mainstream (conventional fixed mode): Mainstream cultural values usually show a stable structure externally. As the name implies, the mainstream does not refer to the pursuit of fashion trends-it is a value and outlook on life that has been accepted by most people. People who don't accept the real mainstream view are not followers of the so-called non-mainstream social phenomenon-they refer to idealistic philosophers such as Nietzsche. Non-mainstream (unconventional flow mode): Minority cultural values are incompatible with realistic values. Haizi who committed suicide on the railway track and Van Gogh who committed suicide with a gun are all non-mainstream minority cultural values. As for the non-mainstream driving force, after setting the goal of "herding sheep-having a baby-herding sheep" (which we call an ideal thing), we went grazing without hesitation, rain or shine. Isn't this perseverance lacking in modern society? Of course, the loss of our persistence has profound social reasons-our society is not completely fair and just. Due to many factors such as the environment in which everyone grew up, sometimes we work hard but may not succeed. In this case (that is, we have little maneuverability and too many uncertain factors to achieve our goals), there are two situations: a, some people play non-mainstream and decadent, and then find a lot of "non-"friends to find the * * * and "non-"environment and reasons, so as to find a psychological balance to reduce the ruthless "harm" of reality to themselves. They "master" in a "no" way. B Some people play games, such as "stocking-having children-stocking" and "fighting monsters-upgrading-fighting monsters". Get endless fun in the game, because they have hope that online game companies will cater to them. As long as you fight monsters, you can upgrade. If you upgrade, you can fight bigger monsters. In the game, players have also gained the recognition of a group of people, and gained a sense of accomplishment that is impossible or difficult to obtain in reality, thus alleviating the psychological harm and "unhappiness" brought by reality. In fact, some popular songs, like games, are popular because the songs are nice and the stories are recognized by fans. Sports, talent shows, TV series, variety entertainment and so on all need the same function. Only online games have the greatest impact on people's time, money, health and studies. Think about herding sheep. Although the goal of the world is simple, it is very operable. Grazing sheep can also make money, and if you earn money, marry a wife. It's true. [Edit this paragraph] Non-mainstream and non-mainstream phenomenon What is "non-mainstream phenomenon"? What does "non-mainstream phenomenon" mean? A: Non-mainstream, I don't want to define it by mainstream. Because it is easy to fall into the cycle paradox of chicken or egg first. Non-mainstream, with several characteristics: 1, which can't be exactly defined or inconclusive. 2, it is changing, or there is still a big change. Mainstream should be a popular trend of the times. A: "Non-mainstream phenomenon" is clothing with individuality and publicity. We don't blindly follow the trend of today's public, but pay attention to clothes that suit our own minds. Moreover, it is constantly flooding in personality, and the fashion phenomenon of "non-mainstream phenomenon" derived from it means that it is not the most popular thing ... that is, it is relatively advanced or backward. In order to avoid people's misunderstanding of non-mainstream cultural groups, in this entry, the special social phenomenon produced in the post-90 s group is called "non-mainstream phenomenon", which originated from a new non-mainstream culture and became a social phenomenon without cultural connotation after being widely alienated. In terms of the number of people, fewer people pursue "non-mainstream phenomenon" fashion, and more people are called mainstream fashion. Where there is mainstream, there is non-mainstream. Both mainstream and non-mainstream exist in * * *, literally, such as: hip hop`r &; B or blues is in the mainstream position in western society, so it used to be non-mainstream in China, but now it's like Little Tiger is gradually moving towards non-mainstream position and losing its mainstream position. It can also be called "experiment", "avant-garde" and "pioneer", which means something else. Non-mainstream refers to various cultural values outside the mainstream, which may be relatively advanced or relatively backward, rational or extreme, and relatively few people pursue such things (more called mainstream). A friend asked me what non-mainstream is. In fact, you are non-mainstream, because there will be no one exactly like you in the world, and so am I. People with their own way of thinking are non-mainstream without their own way of thinking. Even if this person is strange, he is just a pseudo-non-mainstream. People who blindly follow the trend are playing with other people's things and can't find their true self. Maybe this is their personality. My character is not personality, not appearance, but also thought. Non-mainstream comes from the internet age, and most of them have non-mainstream personality portrayal on the internet. . Such as: non-mainstream personalized fonts, non-mainstream signatures, non-mainstream decadent pictures, QQ and so on. The relationship between non-mainstream and mainstream is non-mainstream, and mainstream and non-mainstream exist. There are many kinds of non-mainstream, but there is only one mainstream in any era background. The relationship between mainstream and non-mainstream is just like the relationship between the ruling party and other opposition parties. The mainstream can become the mainstream because it is accepted by the public. Theoretically, non-mainstream culture can change its position with mainstream culture, just like the ruling party stepping down and the opposition party coming to power. But "non-mainstream phenomenon" can't, because "non-mainstream phenomenon" is a superficial material phenomenon with no cultural connotation. However, as a culture, the non-mainstream that gave birth to the "non-mainstream phenomenon" is qualified to be in power. Non-mainstream was born in the eighties and nineties. Some people call it a cultural phenomenon, others call it an anti-cultural phenomenon or think it can't be linked with culture. Most people who like non-mainstream are boys and girls born in 1980s and 1990s, due to various differences dominated by age (including thinking mode, knowledge structure, communication platform, etc. ), "FZL" is rarely contacted and understood by traditional media people. Therefore, the traditional media usually take a moderate wait-and-see attitude towards "FZL", but at the same time, they often quote the views of teachers, parents and experts in their reports, linking it with inappropriate sexual behaviors such as Martian writing, exam-oriented education, adolescent psychological problems, puppy love and so on. Although these connections are serious and sometimes considered biased and reluctant, the "FZL crowd" itself does not pay much attention to them and rarely publicly expresses its opposition. At one time, there was a fierce accusation in the network that "FZL" corrupted the atmosphere, and it was demoted to "fat pig oil" through homophonic. These accusations are often ignored by the "FZL crowd", and a few defenders are not active. Because the accuser came from an unclear camp and the negative attitude of "FZL", it did not trigger a large-scale debate. Generally speaking, trendsetters despise "FZL" and think it is a representative of low taste; Some people think that "FZL" people are the product of poverty and vanity. Paradoxically, "FZL" considers itself a trendsetter. But it is undeniable that the boundary between the two is gradually weakening. Nowadays, most students who like non-mainstream are students born after 1980s and 1990s, and their ages are similar. It can be said that the non-mainstream was born in the eighties and nineties! [Edit this paragraph] A realistic analysis of the non-mainstream embarrassing situation. The original intention of the non-mainstream is itself a representative word of the petty bourgeoisie and a few people, but it has been seriously vulgarized in China. The so-called non-mainstream is not really non-mainstream, but a superficial social phenomenon under the background of special times. At present, almost all the content and related websites found on the Internet take photos from 163, Sohu photo album, trendy websites or some well-known blogs, pirate fashion clothes, take photos of the works of outstanding designers, and then be labeled as "non-mainstream", a badly-fired keyword, or googlepicasa advertisements. Google has claimed that it is just a picture management tool, and then it was earned by malicious "non-mainstream" webmasters. Google never imagined that it spent so much money and was smashed by these unqualified webmasters in China. Today's "non-mainstream" makes truly anti-traditional people feel sick, and even some popular fashions scoff at it. The representative words of a very petty bourgeoisie and a small circle have been so rampant. Non-mainstream has become a tool for a group of people to escape from reality and seek spiritual comfort in China. Non-mainstream has also lost its profound connotation and significance. In China, thousands of young people are stuck in those obscure and decadent words. In the confusion of young people, non-mainstream has become an excuse for them to avoid social responsibility and self-responsibility. In other words, they are decadent. However, in real life, nothing really can make them so decadent. The profound thoughts embodied by the non-mainstream have also been misinterpreted as decadent, sad, painful and other words that the younger generation likes very much. As a netizen said, even the marginal people who are truly anti-traditional are disgusted. References:

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