This song is called "I am always there", which was sung by Lao Fan next door. When his music was evaluated, it hit people's hearts and reminded people of Jonathan Lee.

The world thinks that he, like Jonathan Lee, is a musician with a half-life vicissitudes. In fact, it's just the opposite: Lao Fan next door, 1998, a college student in his early twenties.

Some people think that his appearance is a combination of Liang Bo and Ronghao Li.

From 20 17 to now, the songs of the old fans next door have sung a red song, from Jihe Step, What I Want to Say to Loneliness to How I Want to Hug You in a Mediocre Life and I Used to.

Compared with musician Wang Feng's intensive album release offensive, his original number is only a fraction. However, the cumulative broadcast volume of these songs exceeds 65.438+0 billion, and the number of comments exceeds 2.48 million.

Judging from the data, the old fans next door seem to have the posture of "a brother in the music world", but in fact there are more people who are not familiar with this name.

I even feel a little "nonsense".

0 1

The data performance of Lao Fan next door is beyond the reach of many senior musicians.

In addition to the amount of play, there is also a more intuitive number of platform music collections. Lao Fan's music collection next door is as high as 6 million.

Because he has been in the front row of the Chinese singer list on the music platform for a year, Lao Fan next door won the hottest Chinese album of the year and the hottest single on the new shelf.

In addition, it has also become a big winner of a series of year-end awards. Won the "Best Singer of the Year" at the Asian Music Festival; The Asian Red Man Festival won the "Most Popular Male Singer of the Year".

With a series of honors, it is reasonable to know that you have reached the level of super idol. Like Joker Xue, who has achieved "tens of billions of broadcasts on the whole network" before, her popularity ranges from advertising endorsements, variety shows to scandals, which can be called a topic contracted by the entertainment industry for a whole year.

However, Lao Fan next door did not become another national idol. He has the title of "Big Three" online, but no one knows it offline, and he has also encountered the embarrassment of "being questioned is not himself".

I only know his songs, I don't know who he is. How can there be such a contrast between red and not red in the old fan next door?

02

Many people find that Lao Fan next door is a typical "singer is not popular".

Behind this "song red" is not the kind of "active popularity" of the public. It is the platform that spreads the internet through new song recommendation and personalized recommendation, which makes many people listen to his music passively.

I have to say that the domestic music ecology is constantly being optimized. When original singers enter the market, they don't have to worry about reducing their exposure because there is no company or media promotion. On the contrary, the promotion of Internet platform traffic resources is far better than the traditional model.

Thousands of original musicians can settle in, and they also enjoy resources and benefits. How did the explosion finally come out of the old fan next door?

Many times, the content determines the degree of the audience's singing.

The lyrics of Lao Fan next door are grounded and the melody bursts, which is music that can make ordinary people sit in the right position.

In the song review, it is found that a song can be called a "propositional composition" with a distinct theme. From loneliness to mediocrity, from lovelorn to poor, it can let young people express their inner feelings.

But for young people, they may just find a window to release their emotions, just talk to themselves and feel that life is hard, but in fact, they rarely appreciate music itself from a professional perspective.

Whether it is the explosive music of streaming media today or the CRBT charts more than ten years ago, the first criterion for judging music is popularity, followed by professionalism.

However, from the perspective of song quality, the old Fan Yuan next door did not reach the height of "a brother of music".

After listening to many of his songs, you will find that the content expression is mostly emotional keywords such as loneliness, vagrancy and mediocrity, and the core is thin.

There are no girls with 4.5 yuan in "4.5 yuan", and there is no sea view room with 3.5 yuan. Being questioned as poor, it is better to listen to He Yong's Beautiful Girl.

03

The fire of Laofan next door is inseparable from the help of traffic. The greater the traffic, the more people will pay for him.

But why is it so popular that it can't be recognized?

Perhaps, the audience paid for the songs he sang, just like people who used cell phone ringtones before, and did not deliberately understand what the singer looked like. Until now, people are still distinguishing Yang, Wang and Sun Nan who sing "Mice Love Rice".

If the old fans next door are "singers are not popular", then change to the direction of "singers are not popular". Can this road succeed?

In the environment where traffic is king, this road is being practiced by many idol singers, and there are also glamorous data results.

For example, an album and a concert can paralyze the ticketing website within a few minutes. Even if the ticket is driven up to sky-high prices by scalpers, people will still buy it.

But again, idol singers are not clearly recognized by the public, because in fact, most fans are paying the bill.

Z. Tao must be deeply touched by this. Before that, he voiced in the Weibo late at night, saying that if his new work didn't impress people other than fans, he would be forced to become a performer.

In fact, in addition to network amateurs and popular idols, there are two categories that lack public recognition, and the third category is professional schools that lack public recognition, such as Liang Bo and Hua Chenyu, which are representative figures in recent years.

Because their music content pays attention to themselves and does not have popular traffic.

Fortunately, personalized labels allow them to accumulate fan circles, and finally find a relative balance between the market and ideals, so that they will not lose their livelihood market sales because of idealism.

04

Combing the music scene from the recording stage to the Internet era, from piracy to the current copyright awareness. Over the years, when it comes to music that is both popular and secular, accommodating ordinary people and professional, there are only a handful of masters like Jonathan Lee.

Therefore, when young singers are always labeled as "young Jonathan Lee", many people disagree.

Listening to Jonathan Lee's song "When Love Is Past" makes people suddenly realize that life will be the same without anyone; Song for myself is very sad to accept, but I can't get it if I want it. What can you do for your life?

Lao Li's vicissitudes of life are to form a story through lyrics, and to explore life with a mature, comprehensive, objective and calm attitude, rather than blindly immersed in some extreme emotions.

Generally speaking, the real traffic is passed down from generation to generation with the word-of-mouth of the works, rather than the platform blindly creating the illusion of fashion.

Otherwise, as Zheng Jun said, in the past, songs on the list were popular only when they were good, but now the platform tells you that good music is popular. In fact, the "good effect" is discounted.

If a singer wants to be famous to everyone, it is difficult to grasp his achievements and word of mouth. Some people may say that singing must first ensure that you earn money to support yourself, so it is understandable to chase commercial music and cater to the aesthetic feelings of the public.

But if everyone takes copying the old fans next door as a template for success, will everyone like that kind of music atmosphere? This is the sorrow of the music industry.