Nowadays, the supply of talents related to the private sector exceeds the demand. Many companies have begun to set up specialized positions, and private sector operations have become a hot commodity in the recruitment market. However, it is not easy to become an excellent private domain operator. It requires comprehensive capabilities in many aspects. Of course, the most basic thing is cognitive ability, especially the relevant professional terms that must be understood and mastered. So below I have listed 50 professional terms related to the private domain to help you summarize your studies, check for omissions and fill in the gaps, and will continue to update them later! 01. Private domain traffic Private domain traffic refers to user clusters that enterprises can use freely without paying, and can be accessed at any time, and are deposited in relatively private channels such as self-owned apps, official accounts, personal WeChat, and WeChat groups. 02. Public domain traffic Public domain traffic is a concept opposite to private domain traffic. In short, it is the traffic of a public area, which is a platform shared by everyone, such as Weibo, Douyin, Xiaohongshu and other platforms. 03. Commercial domain traffic Commercial domain traffic is the traffic that the platform divides from public domain traffic and uses payment as the main distribution standard. In essence, commercial domain traffic is still public domain traffic, but the standard for allocating traffic has become mainly paid. For example, Douyin information flow advertisements, etc. 04. Super users Super users must first be heavy users of enterprise products and have high demand for products; secondly, they have a clear intention to continue to consume enterprise products and services in the future, which is currently mainly reflected in their willingness to spend money Become a paid corporate member. There are two key points in this definition: one is a heavy user; the other is a clear willingness to continue consumption. 05.LTV (lifetime value) can be understood as the user's lifetime value. Simply put, it is: the entire process from the beginning of the user's contact with the private domain to the time he leaves. It can be divided into: introduction period, growth period, stable period, decline period and loss period. 06. Incremental Market/Existing Market Growth market refers to a potential market that has not yet been educated and occupied by competitors. It can also be said to be a blank market. The existing market is a market that has been seen, educated, and developed. Its emergence has gone through a process of "from existence to excellence." 07. User portraits User portraits are simply understood as labeling user information. For example, users are abstracted into labeled models through user age, gender, consumption habits, region and other information, so as to conduct more targeted promotion or user management. 08. User stratification User stratification is to establish a user label system, user stratification system and hierarchical conversion strategy to achieve the purpose of refined user operation. It is also a method of labeling users. 09. User retention rate is an indicator used to measure the proportion of users who stay after a period of time. The calculation of the retention rate of regular user private communities generally tracks next-day retention, three-day retention, seven-day retention and 30-day retention. 10. Five-step rule for private domain traffic operation 1) IPization: Establish brand personality and bring users closer 2) Connection: Design long-term value and attract user attention 3) Promote activation: Create user touch points and maintain interactive exposure 4) Layering : Establish user tags to achieve precision marketing 5) Repeat purchase: guide user needs and create secondary transactions 11. Touch point marketing Every point where users come into contact with us is called touch point. Touch-point marketing is to package each of these points to make users pay attention, feel our value, etc., and ultimately encourage users to purchase and convert. 12. User behavior path user behavior path analysis is an analysis method that monitors the flow of users and thereby counts the depth of product usage. Users' access to pages, mini programs, etc. will form a behavioral path. 13. Attracting new users refers to attracting new users. The most direct indicator is the number of new users. In the private domain, it is often pointed out that new users are added through social channels, store recruitment and other channels. 14. Promotion/awakening is simply understood to achieve the purpose of active users through certain methods. User activation is usually carried out in the community to make users pay attention to the brand again. 15. Thousands of people and thousands of faces are often used in advertising or content marketing. Through personalized tags and content recommendation systems, different people can see different content, thereby achieving precision marketing.

16. SOP (Standard Operating Procedure) is a standard operating procedure that describes the standard operating steps and requirements of a certain event in a unified format to guide and standardize daily work. For example, community SOP is to establish the standardization of community operation work. Every step detail, time node of each action, person in charge, etc. need to be prepared in advance. 17. Private domain fission Private domain fission stimulates sharing based on private domain users and acquires users in the user's social relationship chain. It can make full use of the user's new value, and the customer acquisition cost is low, which is conducive to achieving rapid user growth. For example, the red envelope fission game is played in the community. 18. Repurchase rate The repurchase rate is a rate calculated based on the number of times a consumer purchases a product or service repeatedly. The repurchase rate can reflect the consumer's loyalty to the product or service. The higher the rate, the higher the loyalty, and vice versa. 19. Conversion rate Conversion rate refers to the ratio of the number of people who have completed the conversion behavior to the total number of people in the private domain within a statistical period. The calculation formula is: conversion rate = (number of converted people/total number of people) × 100. 20. Private domain hourglass model The hourglass model is a complete benign closed loop. From user attraction, user conversion, user retention, user repurchase to sharing and fission, it is a complete customer relationship management process. Only in this way can a company retain customers, encourage customers to make repeat purchases, and ultimately form a brand. 21. AARRR model The AARRR model is one of the most common models in private domain traffic operations. The five processes of customer acquisition, activation, retention, monetization and dissemination help merchants tap new traffic from the public domain and establish their own "private domain traffic pool". 22. RFM model RFM is a commonly used tool to measure user value. R (Recency) represents the interval between the customer's last transaction and the current time, F (Frequency) represents the customer's transaction frequency, and M (Monetary) represents the customer's transaction amount. Based on these three indicators, users can be divided into eight customer types, and corresponding measures can be taken according to different customer types to promote corporate decision-making. 23. Pareto Hierarchy Model The Pareto Hierarchy Model is also called the Law of 28 model, that is, 20 users create 80% of the value for the enterprise, and operators need to spend 80% of their energy to serve 20% of high-quality users. It is often used for user stratification, so companies need to prioritize finding these 20 customers and serve them well. 24. Buried points are a commonly used data collection method in data analysis. There are several methods: full buried points, code buried points, and visual buried points. Code buried points are divided into front-end buried points and back-end buried points. 25. A/B testing A/B testing is often used for testing fission posters. In the same time dimension, in order to test the impact of a certain factor on the results, this factor is used as a variable and other factors are tested quantitatively to find the variable scale with the best results. 26. Free membership users do not need to spend extra money to obtain membership. This membership model has low threshold and wide coverage. It is often designed as a "long-term membership" model. Our most common one is the "points system". Different membership levels and benefits are distinguished based on your accumulated consumption behavior. 27. Paid membership users need to spend money to obtain membership status, and it is limited time. This membership model has a high threshold and is mainly targeted at some users with high stickiness, high requirements, high repurchase, and certain spending power. This can be subdivided into paid purchases of consumption qualifications (such as Costco, Sam's Club, etc.), and paid purchases of rights (such as JD PLUS, Tmall 88VIP, etc.). 28. Stored Value Membership "Stored Value Membership" is essentially an act of pre-depositing consumption funds. The money still belongs to the customer, but is deposited with the merchant in advance. I promise to use it for consumption in the future. The purpose of pre-depositing is for cash rebates, discounts and other price concessions, rather than paying an additional premium for certain rights or services. 29. Seed users are usually heavy users of the product and are willing to give feedback and share it with those around them. For example, brands communicate with seed users through communities and explore needs, so they can spread the word better. 30.GMV (Gross Merchandise Volume) is the total amount of merchandise transactions, which means the total transaction amount (within a certain period of time). For example, the GMV of the community for the current month is 100,000 yuan.

31.ROI (ReturnonInvestment) means return on investment, calculation formula: return on investment (ROI) = profit/total investment × 100. 32.DAU (DailyActiveUser) the number of daily active users, often used to reflect websites, Internet applications or online games The operation status of websites is usually measured by daily UV, DAU is often used in APPs, and WAU weekly activity and MAU monthly activity are also common. 33.ARPU (averageevenueperuser) refers to the average revenue per user, which is an indicator used by operators to measure their revenue from each end user. When doing data analysis, ARPU generally refers to the unit price per customer, but it does not reflect the final profit margin. 34. API (Application Programming Interface) application programming interface is used to provide a set of routines that applications and developers can access based on certain software or hardware without having to access the source code or understand the details of the internal working mechanism. 35.CRM (CustomerRelationshipManagement) customer relationship management, usually also represents customer relationship management system, used by enterprises to manage relationships with customers. 37. SCRM (Social Customer Relationship Management) is social customer relationship management, or customer relationship management based on social media. 37. ERP (Enterprise Resource Planning) refers to a management platform based on information technology, integrating information technology and advanced management ideas, and providing decision-making means for enterprise employees and decision-makers with systematic management ideas. 38. SaaS (Software-as-a-Service) software as a service. The services provided to customers are applications run by operators on cloud computing infrastructure. Users can access them through client interfaces on various devices, such as browsing device. Consumers do not need to manage or control any cloud computing infrastructure, including networks, servers, operating systems, storage, etc. It can be understood that they can use it by opening an account and password. 39.MCN (Multi-Channel Network) is a multi-channel network, which is a new Internet celebrity economic operation model. This model unites PGC (professional production content) of different types and contents, and with the strong support of capital, ensures the continuous output of content, thereby ultimately achieving stable commercial realization. At present, most of them are to discover and incubate Internet celebrities, KOL, and IP images, and design development routes for them, and finally realize them. 40.PV (pageview) is page views, which is usually one of the main indicators to measure an online news channel or website or even a piece of online news. 41.UV (UniqueVisitor) refers to the number of unique visits, which refers to the number of people from different IP addresses who visit a certain site or click on a certain piece of news. 42. SEM (SearchEngineMarketing) search engine marketing is a form of online marketing that comprehensively and effectively uses search engines for online marketing and promotion. 43.seo (SearchEngineOptimization) uses the rules of search engines to improve the natural ranking of the website in the relevant search engines. The better the search engine optimization is, the higher the webpage ranking will be. 44. SMO (Social Media Optimization) social media optimization, a complete set of solutions for public communication through social media, online organizations and social networking sites. 45. KPI (KeyPerformanceIndicator) key performance indicator method is one of the methods of enterprise performance assessment. Its characteristic is that the assessment indicators are selected around key result areas.

46. ??OKR (Objectives and Key Results) is the goal and key results method. It is a set of management tools and methods for clarifying and tracking goals and their completion. It is split into KR (Key Results) through O (Objectives). Next The O at the next level is the KR at the upper level, which ultimately ensures the unity of everyone’s goals. 47. UGC (UserGeneratedContent) user-generated content, that is, users display their own original content through the Internet platform or provide it to other users. Zhihu can be said to be one of the most typical UGC platforms. Content is created by users, rather than the platform creating it for users. 48.PGC (Professionally-generatedContent) experts create content, which generally refers to content personalization, perspective diversity, democratization of communication, and virtualization of social relationships. 49. LBS (Location Based Services) location-based services use various types of positioning technologies to obtain the current location of positioning devices, and provide information resources and basic services to positioning devices through the mobile Internet. 50. MOT (Moment of Truths) MOT is a key indicator and a specific measurement of customer orientation, because for customers, he will only remember those critical moments to help companies implement user-centered concepts. I will share it here this time and will continue to add it in the next update. /Ended Author of "Super User Growth", focusing on customer management and helping enterprise growth.