Part I: The situation of the Commercial Bureau is excellent.

Bottom line: psychological manipulation, eye-catching methods, ruthless methods.

Horizontal criticism: interests first, whoever loses wins.

There are two flowers, one for each table. Let's put the sales psychology and reading experience into the next part. Let's make a simple comb of the story clues and the relationship between the characters, so that you can have a more comprehensive and three-dimensional understanding of the story.

The main story of the novel revolves around two multinational companies, edin dzeko and Wellcome, competing for the big credit card, involving business wars, workplace struggles, team building, sales confrontation, business public relations and so on. In the whole story process, there is a sales mentality-the so-called "eight styles of urging dragons", which is the methodological part of sales and also the part that has guiding and learning significance for front-line sales personnel. I will share the latter part with you in detail. For novels, the emotional part is indispensable, and this book is no exception. Commercial war, infighting, sales psychology and emotion are intertwined, which is true and realistic and has practical guiding significance. At the same time, there is no lack of emotional rendering, which makes the novel read without much alienation and is willing to read on.

On the surface, the commercial war part is the competition between Wellcome and edin dzeko, but in fact it is the game between two sales teams of the two companies, that is, the contest between Zhou Rui and Fang Wei, and the Luo family team.

Infighting is everywhere, especially in edin dzeko. Chen, Wei Yan led the troops to fight Zhou Rui and Team 1. As for why there was a fight within the team, the author didn't explain it clearly, which made readers confused about the story.

In the emotional part, the relationship between characters is relatively complicated, and the network is mainly designed around the two heroines, Luo Jia and Zhao Ying. Luo Jia is Zhou Rui's ex-boyfriend. After two years apart, she has been thinking about Zhou Rui and loving each other. Lin Zhendong is Luo Jia's immediate boss and pursuer, and there is no lack of ambiguity between them. Jia-Ling Lin is a subordinate of Zhou Rui. Zhou Rui's headquarters is embedded in Jack's interior, and she has admiration for Zhou Rui. Zhou Rui is indeed Huang Jing's husband, and Huang Jing and Luo Jia are "best" girlfriends. Fang Wei and Liu Guofeng are both pursuing Zhao Ying. One is an ordinary person who can bring surprises and passion to Zhao Ying, and the other is the son of a powerful person. Zhao Ying made a difficult choice between human nature and finally married Liu Guofeng with ambivalence. Chen Ling is a good friend of Zhao Ying Airlines, an insider of Fang Wei who knows the news of Zhao Ying, and a secret admirer of Fang Wei. Such a complicated emotional relationship, interspersed in the story, always feels a bit redundant and exaggerated.

In the end, Wellcome lost to edin dzeko, and Zhou Rui and Fang Wei won the commercial war. Zhou Rui was not pushed out of edin dzeko by Chen, but succeeded Chen as the general manager of China District, edin dzeko. Wei Yan was expelled from Zhou Rui, and Li Chaodong was expelled from the company as a swing. Taking advantage of Zhao Ying's feelings, I got the information that Luo Jia helped Liu Guofeng to study abroad and gave it to Lu Guo Chuan of China Banking Regulatory Commission, who detained Liu Feng. Therefore, he thought that Zhao Ying could be prevented from marrying Liu Guofeng in this way, but he finally failed. Liu Feng was detained for investigation. Liu Guofeng was hit, attempted to commit suicide by jumping off a building, and his legs were injured. In the ambivalence of waiting for Fang Wei to make a scene and take himself away from the marriage, Zhao Ying married the injured Liu Guofeng. Luo Jia was on his way to the airport to escape judicial punishment. In the chase with the police car, he drove his car into the frozen river and was seriously injured. Lin Zhendong was also subject to judicial sanctions. Only Cui Xiao finally replaced Liu Feng as the new head of Jingxin Bank. If there is a winner in the end, he is one.

The general manager of edin dzeko Company in charge of China business is Chen, and the sales director in charge of East China business is Zhou Rui, one of the protagonists of the story, who was later transferred to Beijing to take charge of Beijing business. With Zhou Rui transferred to Beijing is Fang Wei, Zhou Rui's right-hand man, another protagonist of the story, who is mainly responsible for the list of nobuyuki. The heroines who are related to these two heroines are Luo Jia and Zhao Ying. Luo Jia is Zhou Rui's ex-girlfriend and once one of his right-hand men. Later, she went to Wellcome, a rival company, to be the domestic sales director and became the main competitor of Zhou Rui's team. Zhao Ying is an airline stewardess and the protagonist of another story. She is the girlfriend and later daughter-in-law of Liu Guofeng, the son of Liu Feng, the president of Jingxin Bank. She is also the object pursued by Fang Wei and the main role of edin dzeko Company to turn the tide. Chen Mingjie's minion Wei Yan is an incompetent man. Because of the internal struggle, he became the boss of Zhou Rui, and finally he was kicked out of the company by Zhou Rui after defeating Wellcome to quell the infighting. Lin Jialing, one of the important characters, belongs to the Zhou Rui camp and is an important contributor to help Zhou Rui and Fang Wei win the list. In fact, she also has a very important status. She is the eye of the Asia-Pacific region to invest in China. Later, Chen's dismissal was directly related to her. Cui Long, a salesman in Beijing, was dissatisfied with Wei Yan's management and saw clearly the slackness of Beijing's factional struggle. He was an excellent salesman who revived after Zhou Rui's arrival. Qian Shiwei, a new salesman, was one of the first members after Zhou Rui was transferred to Beijing.

The general manager of Wellcome's business in China is Lin Zhendong, Luo Jia's immediate boss and suitor. There is not much description of him in the whole article. Later, because Liu Feng was detained, Luo Jia was abandoned for self-protection, and was finally brought to justice by a recording of Luo Jia.

In the case of Jingxin Bank, Liu Feng, the president, and Liu Guofeng, his son, were finally detained because the Luo family facilitated their son's study in Canada and exchanged interests with Wellcome, abusing power for personal gain and keeping something behind them. Xiao Xiaoyang, a school in have it both ways, belongs to Liu Feng's clique.

Cui, the vice president in charge of technology, is on Jack's side when it comes to bank orders. If there is a final winner in the novel, I think he is one who finally replaces Liu Feng. Standing on the same front with him, there is also an important role-Director Tu (Tu Feng), who is also the first internal executive of Zhou Rui and Jingxin Bank. The way of wooing is that Fang Wei uses Zhou Rui's "Cui Balong style" to grab information and appeal to his liking.

Another important role is the mysterious "bubble dragon", Lu, a member of China Banking Regulatory Commission. Long-term contact with Fang Wei through the Internet, step by step to guide Fang Wei to get the evidence of Liu Feng's abuse of power for personal gain, belongs to the eyes of justice behind the scenes.

After the relationship between characters is clarified, the story outline and basic logic of the novel are clear. The author takes the timeline of order signing as a clue, and the sequence structure promotes the story, which conforms to the rhythm of project promotion and has practical guiding significance. The second half mainly expounds Zhou Rui's sales mentality of "eight styles of urging dragons", and presents my learning experience to share with you. (The second half is to be continued ...)