First enter the "Seller Center", and then find the store management in the left column as shown in the figure below:
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Secondly, find the basic settings of the store in the expanded menu as shown below:
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3. Click on the store basic settings to enter the modify name page, where you can modify the store name, logo and store profile. As shown in the figure:
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Fourth, remember to click Save to complete the modification.
There is another way to change the name of your own Taobao shop. Method 2: You can see the basic settings of the store by selling the store name, and you can modify anything you want. Finally, click "Publish Now" to complete the modification.
Friendly reminder: before renaming, search and query on Taobao to see if there are any duplicates. The store name is unique. If there are duplicate names, the modification will fail. Modifying the store name is actually very simple, and the seller only needs to operate in the background of the seller center.