Travel is undoubtedly our biggest demand, and brands often focus on this. There are many ideas about "travel" and some different voices about "the meaning of travel". In Lu's early advertisements, there is also an exploration of the significance of travel:

What is a trip?

Travel is not travel.

This is not just a festival.

Travel is a process, a discovery.

It is a process of self-discovery.

Real travel makes us face ourselves.

Travel not only lets us see the world.

Let's see where we are in it.

After all, have we created travel?

Or did travel make us?

Life itself is a journey.

Where will life lead you?

Compared with LV's philosophical exploration, OPPO's two advertisements are fresh and artistic.

This is the OPPO R 17 promo, or the camera function of the main product. The meaning of travel is discovered by the way the protagonist tells himself.

This time, instead of playing the star card as usual, OPPO launched an online celebrity-Little Red Book blogger @ Goujiaofu, who has a good fan base. As the protagonist of the film, the image is more close to the people. Like many girls who love beauty, traveling with a mobile phone with camera function can easily make the target audience feel good.

The narration copy is fresh in literature and art, and the tone is liked by the target audience:

What is the best setting for everyone in this world?

My parents said: Go abroad to study after graduation.

The tutor said: graduate students after graduation.

The student said: Find a suitable job after graduation.

But I don't want to accept this.

Decided to see the outside world.

Maybe it's to escape from who I am now.

Come to Xinjiang

In the evening sunset.

Chasing the sunset on Lake Sailimu

Wake up in the morning smoke in Kashgar

In the Narati Valley

Feel the temperature of the wind blowing on your face.

Try something you've never tried before.

Raise a glass in the crowd

Cheer for the coming zero.

By the campfire with strangers

Dance hand in hand

In the scenery passing along the way

Listen to strangers tell different stories.

I met these people on this trip.

All the scenery

People from all corners of the country

Different looks, different languages.

But everyone is the same.

Respect life and appreciate the unknown.

This is probably the meaning of travel.

the original

The world belongs to everyone.

It is always the best setting.

"You should travel and meet the imaginary sea of stars.

Time is pressing, pursue your dreams. "

From traveling alone to looking forward to traveling with you, there are thousands of "meanings of traveling", and there is only one kind of girl's daydream-"You are the best travel".

It was deducted by the network red man @ 囎囎囎, and the painting style was beautiful, corresponding to OPPO's main beauty photo function, and the content was slightly sweet, attracting young users.

I like a boy for a long time.

But I never had the courage to say it.

I like you.

I don't know if I have a crush on someone

What's the best way?

Is silently hidden in my heart.

Or beat about the bush and tell him the secret?

Decided to visit the city with him.

Go the way he walked.

Look at the scenery he has seen.

I want to see him, but I'm afraid to see him.

I think the significance of this trip

Is the scenery along the way.

But I found the meaning of traveling.

It happened by chance along the way.

For example, I don't know.

We will meet on the road.

And you don't know.

Although you like me,

I just like you.

At the same time, OPPO launched the topic of #OPPO's meaning of travel R 17# on Weibo, invited Mr. V to give his blessing and talk about the "meaning of travel" in everyone's mind.

We are all time travelers.

Looking for the light in life

Life is like water.

Every time is worth recording.

Travel is to feel different scenery.

Experience different lifestyles.

The meaning of travel is meaningful.

Is to meet a better self.

Traveling is a lonely person.

Find a way not to be lonely.

Travel is an unknown encounter.

Every word is a landscape.