Hu Ge and Zhou Xun became the spokespersons of OnePlus mobile phones, and the response in China was still great. There are reactions about the celebrities themselves, and there are also reactions from the technology circle. Needless to say about celebrities, Hu Ge and Zhou Xun are both veteran celebrities who have been famous for many years and have a wide fan base. The reaction from the technology circle was mainly due to the behavior of OnePlus mobile phones.
OnePlus has always had a good reputation in China, but it can only be regarded as a niche. Compared with brands such as Huawei, Xiaomi, and vivo, its market share is not large. For a long time, the focus has been on foreign countries. Now that Hu Ge and Zhou Xun are invited to be spokespersons, there is only one possibility, that is, OnePlus wants to develop domestically and plans to impact the market. 1. Endorsements by Hu Ge and Zhou Xun
Before OnePlus announced the new products of the OnePlus 9 series, it directly promoted two spokespersons, namely Hu Ge and Zhou Xun. Hu Ge became famous very early, probably in 2005, when "Legend of Sword and Fairy One" made him popular. Later, he participated in some works one after another, and basically broke the ratings record. Although there are fewer works now, the quality is higher. With the addition of character and reputation, it has always been a top-notch existence.
Zhou Xun became famous earlier than Hu Ge. He has appeared in many excellent works and has many fans in China. He is a completely capable actor. OnePlus invited the two of them to be spokespersons, obviously because of their strength and their own traffic. 2. Impact on the domestic market
In the past, OnePlus did not put much effort into publicity, and we never even heard of hiring top-notch endorsers. The main reason is that OnePlus once focused on foreign markets. Now that foreign markets are gradually taking shape, the next thing OnePlus has to do is to hit the domestic market. Inviting Hu Ge and Zhou Xun seems to be telling people that they intend to hit the domestic mid-to-high-end market.
After the news was announced, it caused quite a stir on the Internet and in the technology circle. OnePlus used to have a good reputation, but now with the support of big stars, the momentum is very strong. With the emergence of the OnePlus 9 series, it will surely gain a place in the country. 3. The configuration is pretty good
The configuration of the OnePlus 9 series is quite good. It is a mid-range and high-end flagship, and the price/performance ratio is in line with the positioning of a mid-range flagship. It is worth mentioning that OnePlus has also invested heavily in the camera. The IMX789 sensor, curved lens, and ultra-wide angle have made up for the previous shortcomings.
This series can be regarded as OnePlus’ first battle to hit the domestic market. There is still a long way to go in the future. If you want to become famous in one battle, I personally feel that there is not much chance. There are many mid-to-high-end flagship phones in China, and each has its own advantages. It is not that easy to directly attract the attention of users with some configurations.