Valentine's Day Creative Event Planning

Valentine's Day Creative Event Planning 1

1. Activity Theme

"We love each other and love Chinese Valentine's Day most"

2. Activity Time

August 10th - August 20X

3. Planning Purpose

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the organization of activities. On the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? The earliest wedding photos, the earliest wedding promises... (New Year's Eve Party Planning Book), after the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded with X exquisite gifts worth 20X;

The earliest 5 wedding promises, the owner of each promise will be rewarded with X worth 20X of exquisite gifts.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of X Pedestrian Street clothing. (August 18th - 20X limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and implementation.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - X large-scale theatrical performances and exciting live events.

August 17th - 19th, X Square Wedding Show;

8 On August 12th and August 19th, X Square Yuandu Liuyun - Century Thai-Chinese Culture Year series of activities;

Person in charge:

4. Help each other and love the Chinese Valentine's Day most - —Thousands of paper cranes represent sincerity

X Xintiandi Pedestrian Street has thousands of paper cranes to welcome the Chinese Valentine’s Day. In the early stage, X employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine’s Day, the paper cranes can be prepared on site With paper and pen, customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the Zhongxing Plaza, a pedestrian street.

Notices will be issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

The first stage: registration stage 8 From August 10th to August 26th

Interested persons can register at the X main service desk, the main service desk of Century Plaza, and the service desk of Sano Supermarket;

Second Stage: Blind date stage

On September 2, a large-scale folks meeting was held in X, and company personnel prepared a list of applicants.

Person in charge:

6. We love each other and love Chinese Valentine’s Day the most – what should I give to my lover!

August 17-August 20X at For purchases over 100 yuan, you will receive a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

7. Love each other and love the Chinese Valentine’s Day the most - Husband and wife love competition (19:00 on the evening of August 18)

Husband and wife love competition, Chinese Valentine’s Day party, held at Zhongxing Plaza: It was announced through the media in advance and 10 pairs of customers were invited to participate in the couples' love competition to compete on tacit understanding, talent and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items for a limited time. Valentine's Day Creative Event Planning 2

1. Event time:

2. Event theme

The rose that speaks love--XX jewelry conveys your love< /p>

3. Activity background:

During every festive season, people miss their loved ones even more. August 16, 20xx (Qixi Festival) is a good festival. Valentine’s Day is an opportunity to express love. At this time, people What people think of most is their lover or lover. People will think of sending flowers to their lover or lover, and they will also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this mentality and specially launch novel and unique gifts - -Love-talking roses allow people to use love-talking roses to express their love and gratitude to their lovers or lovers while giving gifts, so that XX jewelry can be attached with emotional meanings and touch the hearts of consumers with emotional appeals. , win with emotional marketing.

IV. Purpose of the event:

1. Increase the popularity of the store during Valentine’s Day through this event;

2. Increase the local popularity of XX jewelry brand and seize the market share Market share;

3. Further improve the brand reputation of XX jewelry to facilitate long-term promotion and sales.

5. Activity content:

1. Promotional activities:

(1) On August 9, publish an advertisement for the event in a local daily or evening newspaper with a wide circulation , the theme is "The Rose That Talks Love - XX Jewelry Conveys Your Love";

(2) Franchisees from all over the world will advertise the event on TV stations in various places, and can also use subtitles in the form of subtitles during prime time. Detailed advertisements on TV stations include the meaning of the event, participation details, addresses and phone numbers of stores/counters in various locations.

2. Counter promotion:

Anyone who purchases over 1,000 yuan at XX jewelry store/counter will receive a "love-talking rose". This activity is to make people Valentine's Day is used to express love and gratitude to lovers. It mainly uses "love-talking roses" to record the love words and sweet words of gratitude that people are usually embarrassed to say to their lovers or lovers, and then send them out together with jewelry to make their lovers or lovers happy. The lover gets a noble diamond and an emotional spiritual gift at the same time.

3. New models are on the market:

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Trust" and "Goodness" series) for sale at the same time. The activities moved the customers emotionally, and the activities complemented each other, making this "emotional marketing" an overall success.

6. Event Publicity and Promotion

(1) Make promotional posters and x display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate answering customer questions. Consultation on series of activities;

(2) Online promotion: Cooperate with local websites to conduct promotional activities such as event advertisements and event news reports, and do a good job of "building momentum" in the form of news events;

(3) Each franchise partner should pay attention to contact local newspaper reporters and do a good job in event reporting, so as to achieve the purpose of long-term brand promotion and long-term sales promotion.

7. Activity budget

A brief Valentine’s Day creative event planning 3

Activity theme:

Live “Qixi Festival, benefit and romance” "xx Photography sincerely gives back to newlyweds and friends, and has launched 77 sets of free wedding dresses that are now in hot pre-order

Romance hits! Single men and women are rising today!" Chinese Valentine's Day has always been a romantic festival for lovers to carnival, and a crazy commemoration for single men and women. Today, single men and women are about to rise!

Event reference flyer

Event description:

Cheers for Chinese-style feelings! Because love is so direct !Then! Don’t hesitate, get a direct discount of 777 yuan, 1777 yuan, 2777 yuan, 3777 yuan.

Chinese Valentine’s Day store gift:

During the event, every customer who enters the store will receive an exquisite gift! Gifted for love!

Quadruple gifts for the full payment of the Chinese Valentine’s Day!

Enter the store to take a wedding photo and pay the full payment and you will receive the following four sets of products

One gift: A set of baby anniversary photos!

The second gift: a set of maternity photos (2 photos)

The third gift: a set of jewelry for the wedding day

The fourth gift : A set of bridal makeup setting liquid

Chinese Valentine's Day photoshoot fun 388! For the full payment of the photo, two wallet photos and a Chanel table will be given (you can also specify a set with a certain price)

Add 77 yuan to the full payment of the photo, receive a gift of enlargement products worth 200 yuan plus location shooting, and participate in the "Big Lottery" event

Chinese Valentine's Day referral gift: recommend a pair of wedding photos and successfully order designated full payment Those who clear the payment will receive a xx shopping card (200 yuan). Those who refer two pairs of wedding photos and successfully order designated items. Those who pay in full will receive a xx shopping card (600 yuan)

Refer three pairs of wedding photos and successfully order designated items. Those who pay in full will receive a xx shopping card (1,200 yuan))

Chinese Valentine’s Day Happy Lucky Draw:

Lucky Draw Time: 20xx, 8, 16

Lucky Draw Location:

The lottery information is as follows:

First prize: Special shopping card

Second prize: Super comfortable spring and autumn silk quilt

Third Prize: Exquisite stainless steel thermos cup

Event photo studio address, phone number, and contact information.

Valentine's Day Creative Event Planning 4

Activity theme: Let's love together in 20xx

Activity time: August 10 to August 20, 20xx

1 , On the day of the event, there will be a wishing wall in the lobby of the theater. Couples can write their wishes for their significant other on post-it notes and stick them on the wall and leave your contact information. We will select from these customers on the Chinese Valentine's Day in 20xx. Lucky customers, give you an unexpected surprise;

2. Couples who watch "13:14 (For Life) 17:20 (I Love You) 19:07 (Chinese Valentine's Day) Couples Special" can enjoy 20% off movie viewing and couple packages for RMB 20 and a free rose upon purchase (limited to one per couple).

Guess:

Activity time: August 10th to August 20th, 20xx

During the event, anyone who purchases at xxxx cinema xxxx store Customers who purchase tickets can receive a "Guess Card".

As long as customers fill in the relevant personal information in the "Guess Card", predict the total number of gold medals won by the Chinese delegation and put it into the lottery box, they can participate in this "Guess" activity.

On the closing day of Customers can get a diamond card.

Blessings: All viewers who purchase tickets at xxxx movie theater xxxx store can leave your blessings for our Chinese delegation on our "Blessings" board. For example: "xxxx" "xxxx" etc.!

Screening:

"xxxx" (Part 1) 2D original version at 24:00 midnight on xx month xx

"xxxx" 2D at 24:00 midnight on xx month xx Original version

"xxxx" 2D Chinese at 24:00 midnight on xx month xx

xx month xx "xxxx" 3D/IMAxx original version at 24:00 midnight

To be determined at 24:00 midnight "xxxx" 2D/IMAxx original version (xxxx shopping mall event)

xx network: Cooperate with xx network, group price , promote movie ticket sales through card-based special channels, ordinary movies are 25 yuan/ticket (the difference needs to be paid according to the lowest ticket price of China Film), and IMAxx movies are 2 tickets for one.

IMAxx experience: From July 20th to August 15th, we will use the IMAxx trailer collection and the "xxxx" trailer to arrange a free experience venue for the audience. If necessary, prepare special coupons for distribution, that is: all at the event Audiences who participate in the free IMAxx experience during this period will receive IMAxx special movie viewing coupons for "xxxx", and a small Coke will be given for free with a 50 yuan ticket purchase.

xxxx Alliance: Cooperating with xxxx Catering (23 stores), xxxx cinema table cards can be placed on each table in the 23 stores of xxxx Catering; xxxx Catering DM will give xxxx The cinema has set aside a certain space for promotion; the cinema can put xxxx cinema promotional posters on the glass of the 23 stores of On the 8th), you can enjoy a 50% discount by bringing the ticket stubs of xxxx store to xxxx restaurant; if you collect 10 ticket stubs of xxxx cinema, you can go to xxxx restaurant to apply for a free membership card;

Weibo to grab tickets: < /p>

During the screening period of "xxxx", "xxxx" and "xxxx", all customers who come to @xxxxdreamIMAxx Cinema and have @5 friends will have the opportunity to watch the movie for free;

Romantic Chinese Valentine's Day Love "Yi" Summer: From August 10th to August 20th, 20xx, log in to Weibo and participate in @xxxxIMAxx Cinema #romantic Chinese Valentine's Day Love "Yi" Summer # Weibo ticket grabbing event to share you and xxxx story, you will have the opportunity to get two free movie tickets from xxxx Cinema (***5 places).

Gold Medal Winner National Competition: From August 15th to August 20th, 20xx, log in to Weibo and participate in the @xxxxIMAxx Cinema#Gold Medal Winner National Competition# Weibo ticket grabbing event. Predict the number of xxxx, and those who guess correctly will have the opportunity to receive two free movie tickets from Jinyi Cinema (maximum five people).

Member activities:

Activity time: August 15 to August 20, 20xx

(1) Recharge 100 yuan + 20 yuan production fee, You can apply for a gold card and enjoy 50% off movie viewing from Monday to Sunday (except IMAxx hall). When applying for the card, you will get a free bucket of mini popcorn;

(2) Recharge 800 yuan + 20 yuan production fee, You can apply for a diamond card and enjoy a 50% discount on movie viewing (including IMAxx movies) throughout the year (with a diamond card this month, you can still enjoy 40 yuan per piece to watch IMAxx, and a free small Coke); (xxxx shopping mall event)

(3) During the event, the cinema will launch members-only shows every day. (One show in the evening, including 3D movies) Members can purchase movie tickets for 25 or 30 yuan. Valentine's Day Creative Event Planning 5

1. Activity Theme

Love blooms in the era of passion

2. Event Time

February 13 February 14th

3. Activity content:

(1) Love song duet and true confession

February 13th, 10:00 to 20:00, at 6 A special area has been opened on the side of the children's area of ??the building. The on-site microphone is connected to the mall's broadcast room. Couples can sing or express their true feelings to him or her through duets of love songs or true confessions. And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.

(2) Romantic Lover’s Rose Fragrance (2, 14)

During normal business hours on February 13, customers can go to the promotion service desk on the 6th floor to receive a rose for free (limited to Send 300 sticks). If you spend RMB 200 or more in cash on the same day, you will get a box of exquisite chocolates for free.

Tips: The consumption amount does not accumulate. A single cash register receipt (cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.

IV. Media Promotion

1. Media selection: "xx Evening News"

2. Page specifications: "xx Evening News" 1/3 page red

3. Release date: February 14

4. Expenses: xx_yuan

5. Expenses

1. Exhibition board 2 yuan: xx_ yuan

2. lintel 2 yuan: xx_ yuan

3. Print advertisement: xx_ yuan

4. Gift (roses , chocolate) are the responsibility of the Asset Operation Department

5. Sound expenses: xx_yuan

6. Other miscellaneous expenses: xx_yuan