On August 28th this year, a 9.5-point Mickey Manto basketball card was sold at a high price of $6.5438+005 million, which, together with the total customer commission, reached $6.5438+026 million (equivalent to RMB 870 million), breaking the auction record of $9.28 million for the sports collection created by Diego Diego Maradona jerseys.
This made the personal collection "Star Card" instantly burst into red, which deeply attracted many eyes. Star Card is a sports IP derivative with both personal collection and investment significance. According to the information released by the market research organization Verified Market Research in August, 20021,the compound annual growth rate of the global "Star Brand" sales market can reach 23% from 2020 to 2027, and the market capacity in 2027 is about 98.7 billion US dollars (equivalent to 676.2 billion yuan).
According to Beiqing Daily, the "star card" is a kind of card with the portrait of a basketball star printed on it. At first, it was a gift that cigarette manufacturers put in cigarette boxes to promote their products. On some special cards, there will be the signature of a basketball star or some clothes. Collecting "star cards" is always a sign of loyal fans and a branch of fan culture.
At this stage, "Star Card" is divided into primary market and secondary market. Among them, the primary market refers to the cards sold by "Star Card" issuing companies or regional agents. Most of them use card packages as the least sales unit, which is similar to blind packages. Consumers can only choose the theme of the card story, and what kind of card they can buy depends on the fortune. The secondary market mainly depends on the "commodity circulation" between card friends, and the biggest "appreciation" indoor space of "Star Card" lies here.
In China, "star cards" are basically card friends, and the card friends are mainly men born after 80 s and 90 s, and most of them are repaying loans. Mr. Wang, who is doing the "Star Card" business online, said, "I bought it at first, but in fact there were too many cards and the money was limited, so I started selling cards and bought mobile phone cards with the money I earned." She told the reporter of Beiqing Daily that there was once a card that Kobe and James took a photo for sale in 2008. When it was first released, the price was 1 yuan, which started in 350 yuan. When it was launched three years ago, it cost more than 30,000 yuan. This large sum of money was used to buy the football star card that he had been thinking about for many years.
Mr. Zhou has a star brand shop in Sanlitun. When talking about why he did this kind of business, he always said that he was "forced". When there were only two star brand stores in Beijing, Mr. Zhou was a frequent visitor to one of them. But then the store closed, and Mr. Zhou and his card friends couldn't buy cards, so they thought of raising funds to buy a "card box"-actually a box of star cards.
"At that time, we would go to a KFC every Sunday and unpack the cards together to see if there were any rare cards." Mr. Zhou recalled that with more and more card friends, everyone felt that it was not a problem to have a party at KFC all the time. It was better to incite Mr. Zhou to open a shop or have a fixed meeting place. Finally, Mr. Zhou chose to give up his job in that year and do full-time "star card" trading on 20 10, and 12 came out. His shop has a high reputation in the capital.