Make good use of the paid promotion in the website. If you open an online shop on many websites, the website itself provides some advertising methods, such as bold display, picture window display, home page recommendation display, etc. These services are usually charged, but they can bring visitors to your online shop, which is worth a try. However, it is worth noting that you don't need to promote every product in your online shop for a fee. You just need to select one or two representative products to promote and attract buyers to your online shop, and they will naturally browse you.

2. Make good use of other promotion methods in the website. For example, you can get some attention by participating in public activities in the website and contributing to the website, and online stores can naturally be promoted accordingly.

3. Use various message boards or forums to promote your online shop. Be careful not to use the form of direct advertising. Generally, forums will shoot at you for advertising posts. You can use a signature file to include your online store address and general business scope in the signature file, which will inevitably attract the attention of many readers, enter your online store, and then become your customers.

4. broaden your contacts and make friends. Get to know many friends, introduce them to your products, and strive for repeat customers, and even strive for your customers to introduce you to new customers.

5. If your current online store needs to pay transaction fees or login fees, you might as well set up an online store that doesn't need these fees. For every customer who makes a deal, introduce them to browse and buy your products through the new online store in the future, so as to reduce the sales cost of goods.

6. Log in the information of the online store on various websites that provide search engine registration services, and strive to get more visitors to enter the online store.

7. Try to sell something distinctive (if everyone sells clothes, then you sell pants. You can also sell stones, insoles embroidered by grandma, etc. If your store is a specialty store, you can also apply for a specialty store recommendation on Taobao's homepage. You just need to write to the relevant "shop assistant", and if it is approved, he will arrange it for you, and more people will see you.

8. Speak on Taobao and other forums as much as possible. Send more good articles to impress others (don't forget the signature file). At the same time, you should also ensure sufficient online time and answer buyers' questions about your products in time.

9. Add new products at any time, so that people can have a look and won't get bored.

1. After the store has been open for a while, you can contact others privately and exchange friendly connections. By exchanging connections, we can form a small network and enhance each other's influence.

11. Tell all your friends about opening your own store, or leave your address on your QQ or other communication platforms to promote it through the power of word of mouth.

12. at a certain time, when you have some feelings, you can write a mood story, which will be recommended on the home page, and your popularity will increase a lot.

13. Learn to seize every opportunity to publicize. You can look at what others are buying. If it happens to be the same as what you are selling, you can leave a message or send stationery to the other party. Do this every once in a while to ensure that you can get good results.

14. Always make sure that one item in your shop starts at one yuan, which is very effective and can gather popularity in a short time.

15. The most important thing is honesty, whether it's shopping or selling.

16. Wander around some trading websites and forums and learn from others' good experiences.

Extended information:

An e-commerce company survives not only based on its own products, but also has a competent management team, good pre-sales service, well-organized business structure, network foundation and a safe and well-designed website, which include:

1. E-commerce needs to have a feasible business plan and abide by the basic principles of supply and demand. Failures in the field of e-commerce are often the same as those in other commercial fields, lacking an understanding of the basic principles of business.

2. An excellent management team armed with information technology strategy. A company's information strategy needs to be a part of business process reengineering.

3. Provide customers with a convenient and safe way to trade. Credit card is the most common means of payment on the Internet, and about 9% of online payments are completed by credit card. In the past, encrypted credit card number information was transmitted between customers and merchants through independent third-party payment gateways, which is still the case for most small and individual enterprises. Nowadays, most larger companies handle credit card transactions directly on their websites through agreements with commercial banks or credit card companies.

4. Provide 36-degree customer relationship, that is, ensure that employees, suppliers and partners of the company can get a complete and consistent perspective on customers, rather than selected or filtered information. Because customers will not have a good evaluation of the feeling of monitoring in authoritarianism (big brother).

5. design an e-commerce value chain, focusing on a limited number of core competitiveness, rather than a one-stop solution. If properly programmed, online stores can get one of the professional or general features.

6. Establish an organization that is sensitive and agile enough to respond to any changes in economy, society and environment in time.

provide an attractive website. This goal can be achieved by tastefully using colors, pictures, animations, photos, fonts and enough white space.

7. Smooth business processes can be obtained through process reengineering and information technology.

provide information that can fully understand goods and services, including not only all product information but also reliable consultant suggestions and selection suggestions.

naturally, the e-commerce supplier industry needs to implement universal principles, such as ensuring the quality and availability of the goods provided, the reliability of logistics, and handling customer complaints in a timely and effective manner. Source: 26 China Electronic Commerce Annual Meeting.

enterprise network promotion is a systematic project, which needs to be planned in advance, strategically laid out, and implemented in detail. Specifically, it has the following steps:

1. Determine the stage objectives of website promotion. For example, who are the users' targets, the number of users who have achieved daily independent access within one year after publication, their relative ranking compared with competitors, their performance in major search engines, the number of off-site links, the number of registered users, and so on.

2. Website promotion methods adopted at different stages of website publishing and operation. It is best to list the specific website promotion methods at each stage in detail, such as how many major search engine websites to log in, which main forms of online advertising should be used for promotion and media selection, the approximate cost to be invested, how to allocate them reasonably and so on.

3. Control and effect evaluation of website promotion strategy. Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities. If you find that there is basically no big increase in the number of visits since the promotion, you need to optimize the website again and readjust the promotion plan.

4. Website promotion goal: It is planned to reach 1 independent visitors and 2, registered users every day after the website is published for one year;

5. Promotion in the stage of website planning and construction: in the process of website construction, the content, structure and page of the website are optimized, and the search engines such as google and Baidu are optimized with keywords first;

6. The basic promotion methods of the website at the initial stage of publication: logging in to 15 major search engines and classified directories, purchasing 2-3 real-name/universal websites, establishing website links with partners and making external connections with websites with stable visits (this is very important at the initial stage of the website). In addition, offline marketing promotion is also a necessary measure, such as publishing corporate news in mainstream media and industry websites.

7. Promotion during the growth period of the website: after the website has a certain amount of visits, in order to continue to maintain the growth of the website visits and brand promotion, a certain amount of online advertisements can be placed on the websites of related industries, and some companies can make their own e-magazines, which can be sent to the target users on a regular basis in combination with EMAIL. During this period, some website surveys and product website surveys can also be done.

8. Promotion during the stable period of the website: combined with the promotion of new products of the company, online coupons can be sent irregularly; Participate in ranking appraisal and other activities in the industry in order to gain news value; When the conditions are ripe, build a neutral industry information website related to the core products of the enterprise for auxiliary promotion.

the reference comes from: online promotion-Baidu Encyclopedia.