In view of the fact that most customers are office workers, the breakfast shop has set up a newspaper reading column, and every morning when it opens, it will change the newspapers reading the column, including current affairs, sports, stock market, anecdotes and so on. Attract customers to come and see more.

2. Signature catering attracts office workers.

Breakfast shop is a small business, and it is impossible to get nothing. Therefore, it takes time and energy to raise quite a lot of change every day, but customers find it difficult to keep the change. Pay in advance every month, sign for breakfast every time, and settle accounts at the end of the month, thus avoiding trouble.

3. Strengthen take-away service

The operating procedures of breakfast shops require customers to pay first and then buy tickets for dinner. Even if the whole process can be effectively connected, it will take about ten minutes, and many customers simply have no time to wait for this breakfast. What they need is to eat or take it and go.

Extended data:

Matters needing attention in opening a breakfast shop:

1, sales radius

As a breakfast shop, the source radius of customers who come to buy breakfast is limited, so it is impossible for someone to come all the way to eat. At the same time, we should also consider whether the store site is the only place for others to work. It is necessary to analyze the effective radius of breakfast shops (generally in the range of 200 ~ 300 meters), the density of residents, the number of other breakfast shops and so on.

2, identify a misunderstanding

It is actually a misunderstanding to increase sales by increasing the store area. Usually, adding seats to attract more passengers is not a necessary condition for breakfast, but an auxiliary factor.

The key to increasing sales volume is not simply increasing the store area. Everyone has herd mentality. The more people in the store, the more people will flock in. So smaller stores will make customers feel welcome, and sometimes it is necessary to give up some customers to maintain the stability of long-term customers.

3, improve the variety grade

In view of the strengthening of people's health awareness, we can create the concept of "safe breakfast" and give up some unsanitary and unhealthy materials to attract people with such concerns.

This may increase some costs, but it can attract more people and win more passengers. Operators can distribute leaflets at home, and they must have a hygienic image from the layout of the store to the dress and operation, and the product structure should be adjusted accordingly.

4. Be careful in site selection.

The location of the breakfast shop should be convenient for customers and business, and the surrounding conditions should be superior. Especially with the continuous development of the ancient cultural city, consumers have a higher demand for dining environment and geographical location. This requires that the most important thing in restaurant site selection is that the surrounding environment of the restaurant site should be clean and sanitary, without noise and waste gas, the flower beds and lawns in front of the store should be properly decorated, and the greening should meet the standards.