In order to ensure that things or work are carried out smoothly, it is often necessary to prepare a plan in advance. A plan is a written plan that explains the time, location, purpose, expected results, budget and method of action. Do you know what kind of solution can actually help us? The following is a creative plan for Valentine’s Day planning activities in shopping malls that I have compiled for everyone. It is for reference only. Let’s take a look. Creative plan for Valentine's Day planning activities in shopping malls 1
Chinese Valentine's Day, formerly known as the Qiqiao Festival. "Qiao" means begging, "Qiao" means ingenuity, and "Qiao" means begging for wisdom and happiness from the gods. There are many ways to beg for skills, including: threading needles and threads to test skills, making small items to compete with skills, making skillful food to compete with skills, placing fruits and melons on the table to beg for skills...etc. In order to inherit the classics and perform romance, at 7:07 on the night of Chinese Valentine's Day on August 2, the Chinese Valentine's Day Qiao Qiao Competition on the North Gate Stage of Xinglong Mall will be launched! It will take you into the ancient and beautiful romantic world!
Competition items: needle-piercing to the moon, paper-cutting with skillful hands, making skillful food, wife-carrying competition, singing love songs on Chinese Valentine's Day, a test of tacit understanding
Competition requirements: Couple cooperation, complete the above together The competition items are awarded in order according to the score: first, second, and third prizes for tacit understanding, and a mysterious lover grand prize of varying values!
Registration for various competitions is now hot!
< p> From August 2nd to August 6th, customers can choose and match Xinglong clothing at the clothing, shoes, hats, and knitwear shopping malls to create a pair of "man and rich girl". The shopping mall will take pictures and display them, and conduct selections at the same time. On the night of Chinese Valentine's Day on the 2nd, the selected contestants with matching costumes will be rewarded on the North Gate Stage.Award settings:
The first prize for one pair of Diamond Lovers will be awarded with a face value of RMB 299; the second prize for the second prize will be six pairs of Golden Lovers with a face value of RMB 99 for each pair.
Various shopping mall activities:
Food shopping mall: Romantic Chinese Valentine's Day - Chinese Valentine's Day
1. Lover's Chocolate Conference, Jelly Conference, Red Wine Conference< /p>
During the Chinese Valentine’s Day event, purchase a chocolate gift box and get a rose, and free packaging.
A total of 50 yuan worth of shopping at the food mall that day plus 9.9 yuan can be exchanged for a bag of imported chocolates. Redemption location: Imported food stores in food malls
Famous shopping malls:
1. Golden Valentine’s Day gifts for lovers: Thousands of pure gold jewelry in the Golden House are priced at 235.99 yuan per gram.
2. Lovers come to meet each other on Chinese Valentine’s Day, four major offerings of brand-name jewelry:
3. Diamonds for lovers – Love Eternal Prosperity Jewelry Couple’s Ring Exhibition
4. Xinglong Jewelry, K Gold, and Ring Exhibition:
5. Xinglong Makeup—Dress up as a Perfect Lover
6. Xinglong Couple Watch Witnesses Love Every Second
Shoes and Hats Shopping Mall:
1. Chinese Valentine’s Day Romantic Gifts
2011 new autumn shoes are on the market, and you will get fashionable couple slippers for orders over 300
Wonderful life, from now on Drawn - Couple's painted shoes are made on-site (Location: Main Road of Shoe City)
2. Wrap "love" on Chinese Valentine's Day
Purchase at the luggage cabinet on Chinese Valentine's Day Bag customers who spend RMB 200 or more with a single credit card will receive a pure leather wallet or belt as a gift;
Valentine's Day satisfies men's "waist requirements" and enhances women's taste. Buy brand belts for RMB 100 or more and get 21 off.
Department Store:
A Thousand Miles of Marriage: Two customers each choose one from multiple red threads at the same time. If the ends of the red threads are tied to the same doll, they win. . 10 yuan three times. If you don’t win three times, you will get a beautiful gift. Location: West Patio on the Second Floor
Clothing Shopping Mall:
Chinese Valentine's Day, Romantic Valentine's Day
Autumn Clothes on the Market
Love in the Golden Autumn Wedding Recommendations Clothing
Knitting shopping mall:
Romantic Chinese Valentine's Day - underwear expressions:
1. 40 off for purchases of 200 or more for Manifen, Ivis and Isela
2. "Ancient and Modern" brand, large sales for 30-150 yuan.
3. 2014 new underwear brand new launch in shopping malls, Valentine’s Day planning activity creative plan 2
1. Activity theme
Love blooms in the era of passion
2. Activity time
February 13th - February 14th
3. Activity content:
(1) Love song duet and true confession
From 10:00 to 20:00 on February 13, a special area will be opened on the side of the children's area on the 6th floor. The on-site microphone is connected to the mall broadcast room. Couples can sing duets of love songs or express their true feelings. , sing or say what is in your heart to him (her). And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.
(2) Romantic Lover’s Rose Fragrance (2.14)
During normal business hours on February 13, customers can go to the promotion service desk on the 6th floor to receive a free rose (limited to 300) branch). If you spend 200 yuan or more in cash on the same day, you will get a box of exquisite chocolates for free.
Tips: The consumption amount does not accumulate. A single cash register receipt (cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.
IV. Media promotion
1. Media selection: "xx Evening News"
2. Page specifications: "xx Evening News" 1/3 page red
p>3. Release date: February 14
4. Expenses: 13920.00 yuan
5. Expenses
1. Exhibition board 2 Block: 100.00×2, 200.00 yuan
2. Lintel 2 blocks: 700.00×2, 1400.00 yuan
3. Print advertisement: 13920.00 yuan
4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department
5. Audio costs: 400.00 yuan
6. Other miscellaneous expenses: 1,000.00 yuan
Total: About 19020.00 yuan (the cost of roses and chocolates is not included)
6. Tips
For this event, VIP cards can use the discount function. Creative plan for Valentine's Day planning activities in shopping malls 3
1. Activity theme
Love blooms in the era of passion
2. Activity time
8 August 14th - February 17th
3. Activity content:
(1) Love song duet and true confession
August 14th 10:00- -20:00, a special area is opened on the side of the children's area on the 6th floor. The on-site microphone is connected to the mall broadcast room. Couples can sing or express their true feelings to him or her through love song duets or true confessions. And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.
(2) The Fragrance of Roses for Romantic Lovers (2.14)
During normal business hours on August 14, customers can go to the promotion service desk on the 6th floor to receive a free rose (limited to 300) branch). If you spend 200 yuan or more in cash on the same day, you will get a box of exquisite chocolates for free.
Tips: The consumption amount does not accumulate. A single cash register receipt (cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly. Creative plan 4 for Valentine’s Day planning activities in shopping malls
1. Activity theme
We love each other and love Chinese Valentine’s Day most
2. Activity time
x x day of month - x day of x month
3. Planning purpose
1. The Chinese Valentine's Day should be distinguished from Valentine's Day, from the caliber of communication to the activities. The organization is based on the love between husband and wife.
2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>
Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? xx "My Love and Me" large-scale collection event has begun, and collection starts from now on The earliest wedding photos, the earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.
For the first 5 wedding photos, the owner of each photo will be rewarded xx with an exquisite gift worth 200 yuan.
There are 5 earliest wedding promises, and the owner of each promise will be rewarded with xx exquisite gifts worth 200 yuan.
Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the x square event site for display.
Person in charge:
2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on XX Pedestrian Street. (X month x day - x day, discount, announced on live broadcast)
The pedestrian street is responsible for negotiation and execution.
Contact person:
3. We support each other and love the Chinese Valentine's Day the most - xx large-scale theatrical performances and exciting live events.
From x month to x day, xx Liuhe Square wedding show.
From x month to x day, xxx square wedding dress show.
On x month x day, x month x day, xxx Square Yuandu Liuyun - a series of activities of the Century Thai-Chinese Cultural Year.
Person in charge:
4. We love each other and love the Chinese Valentine’s Day the most - Thousands of paper cranes express our sincerity
xx Xintiandi Pedestrian Street has thousands of paper cranes welcoming the Chinese Valentine’s Day In the early stage, xx employees can fold it themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine's Day, paper and pens for paper cranes can be prepared on site. Customers can fold the paper cranes by themselves under the guidance of the staff to express their love and happiness. The prayers of life were finally hung in the pedestrian street - X Square.
Notices will be issued starting from the afternoon of x, requiring pedestrian street employees to fold paper cranes first.
Person in charge:
5. We love each other and love the Chinese Valentine’s Day most. xx Chinese Valentine's Day Magpie Bridge Party!
Purpose: To take advantage of the traditional Chinese festival "Qixi Festival" to hold a social welfare "Magpie Bridge Party" event to attract more customers to enter and learn about xx.
Time: x month x day Magpie Bridge
Proposal content:
Form:
The registration form for blind daters should be filled in the blind date registration form.
The staff will register the filled-in registration form into the blind date registration card produced and post it on site.
Activity stage:
The first stage: Registration stage from x month x day to x month x day
Interested parties can go to the xx main service desk, Register at the main service desk of Century Plaza and the service desk of Sano Supermarket.
The second stage: the blind date stage
On x, x, a large-scale folks meeting will be held in xx, and company personnel will make a list of applicants.
Person in charge:
6. We love each other and love Chinese Valentine’s Day the most – what should I give to my lover!
From x month to x day, on xx For purchases over 100 yuan, you will receive a special discount card from x Flower Shop-Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.
Person in charge:
7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition
Husband and wife love competition, Chinese Valentine's Day party, held at x Square: It was announced through the media in advance and 10 pairs of customers were invited to participate in the couples' love competition to compete on tacit understanding, talent and craftsmanship.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry products. Creative plan for Valentine's Day planning activities in shopping malls 5
1. Purpose of the activity
1. Seize the 520 promotional online store planning business opportunities to give customers a sense of freshness and stimulate their desire to consume.
2. Increase the number of online store views and attract new customers.
3. Build the credibility of the online store and enhance customer loyalty.
2. Activity time
3. Activity theme
I love you, my heart beats
4. Activities objects
Aimed at female customers aged 20 to 30 years old.
5. Activity content
"I love you, my heart is beating" special offer
Buyers reality show, share your beauty and win gifts!
1 Share to win a prize: Upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your beautiful legs.
(Everyone has a prize)
2 Lucky Advent Awards (1 per month)
3 Loyal Customer Awards (1 at the end of the year)
6. Event Publicity
1. Key publicity time: 2 days before the event; 1 day after 520;
2. Publicity means: Once the target audience is determined, then use Appropriate channels for dissemination, such as Taobao Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.
7. Pre-promotion work
1. Supply issues: Determine the products for promotion and prepare sufficient goods. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: The increase in order volume has brought about a large number of after-sales service problems. We must fully communicate and coordinate with customers to ensure the satisfaction of every customer.
3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans.