How to do a good job in the marketing of stores;
1, what do you want to achieve?
The ultimate goal of our marketing planning is to increase sales, turnover and profit, but it does not mean that every activity is aimed at turnover and profit. Number of participants, customer unit price, number of handling members, number of people following WeChat official account, active communication, transaction rate, promotion rate, etc. Can be the target of our activities.
Making a reasonable goal and decomposing an overall or final goal into phased goals is the first thing we should consider before marketing planning.
2. What channels and methods are used?
Once the goal is determined, we must find ways to achieve it, how many channels can match the appropriate resources and how many ways can help us achieve it. The idea of finding channels and methods must be to add first and then subtract. Addition is divergent thinking, trying to find as many channels and methods as possible, and subtraction is the most effective and lowest-cost channel and method.
3, the responsibility to the people
After the channels and resources are determined, we will allocate resources to implement them, and the most important thing in the process of landing is to blame people. Break down the task, break it down to everyone, and don't leave any ambiguity. What is one is one. It's simple to say, but it needs marketing planning or the store to control all links well.
4. Make customers interested
As we all know, the ultimate goal of sending short messages to customers is to interest them, thus inviting them to be interested in the products of the merchants.