Recently, when I talked with some bosses in the medical and aesthetic industries, I found that there are still many bosses who don't understand the basics of Weibo and don't know the reasons for some effects. Today, I summed up the most problematic knowledge points in an easy-to-understand way, hoping to help you. Remember to pay attention and praise.
First, the Weibo real-time number.
The value of the real-time number: the real-time number is read a lot, and your published content will be displayed to get more recommendations.
Judging whether it is a real-time number means whether your published Weibo is included in the platform. If it is a long-term inclusion, your inclusion status is stable. If this is included and that is not included, it means that there are some reasons for the account number or content. Let me give you an example. For example, it is very cold in Wuhan these days.
There are various ways to develop Weibo real-time number online. But there are a few core points to remember.
1, do not send marketing advertisements during maintenance. With QR code, external links, etc.
2. Maintain normal update frequency, and don't frequently log in to the accounts of multiple devices.
3. More active accounts. Brush Weibo more.
Second, the ranking of users in Weibo.
The value of user ranking is that when ordinary users search for certain keywords, you rank high, and users may click on your account to form valuable accurate clicks. Let me give you an example.
What if it is listed as a user in Weibo? There are various methods on the Internet. But there are three core points to remember.
1, the matching degree of nicknames and search keywords. Occupy 70% of the importance
2. The quality and quantity of fans of the account. Occupy 20% of the importance
3. Some labels, signatures and information that can display certain keywords, such as authentication and introduction, account for 65,438+00% of the importance.
Third, the popular keywords in Weibo.
Hot keywords, as the name implies, are when users search for certain keywords, they can see our content. If our content is valuable or attracts users' interest, we can form valuable traffic. Please refer to the following
What if it's a popular keyword in Weibo? There are many ways for big brothers, great gods and big V to share, but they are all ok. But there are two core points that we must master.
1, the frequency of interaction
2. The quality of interactive accounts
This operation should be tested according to the specific account. Many people will say that it is very simple, but the results of different accounts are really different. If you take a first-class horse to play the inferior operation, this operation will be OK. But the fact is that many customers' accounts have not reached a certain level.
And hot keywords can play the hot matrix of long tail words. These are the real experiences of our three-year operation, and they are all case summaries.
Fourth, the popular articles in Weibo.
Hot articles will appear when we search for keywords, which will also increase our exposure. And some popular articles will be included by Baidu. Form a continuous exposure. If there is a long-tailed popular article at this time, its value can be imagined.
Attention should be paid to the operation of popular articles in Weibo.
1, try to say the long tail words in the title. 2-3 long tail words are dominant.
2. Try to be original or pseudo original. The beginning, the end, and the middle contain the title and the long tail words inside.
3. The recording time varies from 10 minutes to several hours depending on the account. After the collection, it is undergoing popular operation.
Verb (abbreviation of verb) hot question and answer
Hot questions and answers are similar to hot articles. The operation is to ask a certain number of questions and then arrange a trumpet to answer them. I won't go into details here.
Sixth, Weibo account weight.
You will find many great gods, big V's, big coffees and the most frequently mentioned problem is the account weight. Any questions, I will tell you this factor, right? That's right. But we have to make a preliminary judgment on the weight of our account. There are two dimensions.
1, quantifiable
Sunshine credit score. Total * * * has five dimensions. If your account is normal, most people lack social relations and consumption preferences. Social relationship is to increase the number of big V. Consumer preference means spending more in Weibo.
Supplement: Many people mention that doing a good deed every day will increase the weight. Yes! Why? This is mainly due to the increase in consumer preferences. So, know why, why. You can send red envelopes at ordinary times.
2, there is no way to quantify.
(1) What is the scope of natural reading after the release of Weibo? /kloc-within 0/000. Still 3000-5000. Or 10000.
(2) After the release of Weibo, whether it will be included at the first time. Whether to receive it in seconds. Whether to delay the inclusion. Whether interval contains.
(3) Whether the system recommends fans every day. It is recommended to increase the powder every day and so on.