According to the online signing trend chart released by the China Housing Association, in the week before the New Deal, the single-day online signing volume of second-hand houses was as high as 1,784 units and as low as 403 units. However, in the week after the New Deal, the highest was only 359 units and the lowest 55 sets. The number of online visas dropped by an average of 79.8 points compared with the week before the new policy.
It will be one month since the new regulation was announced, and the Shenzhen property market has already seen significant changes.
"I'm sorry to inform you that according to the points lottery rules of Huaqiang City Garden (Phase I), your points have not reached the shortlisting standards and you cannot participate in the notarization lottery."
On the afternoon of August 7 At 4:30, Xia Meng (pseudonym), who had used two places to register sincerely, but was still not included in the list, looked helpless.
She told the Times Weekly reporter: “I didn’t believe it when I received a text message today saying that I was not qualified for the lottery. One of the places had 56 points and the other had 62 points. I didn’t expect that none of them were shortlisted. Everyone’s scores Are they all that high? ”
Huaqiang City Garden is the first new project to adopt the points rule after the “7·15” New Deal in the Shenzhen property market, and has attracted much attention from the outside world.
On July 30, Huaqiang City Garden (Phase I) registered in good faith and announced the points rules. According to the rules, customers who register in good faith need to score points based on three indicators: real estate, household registration and social security. Only if they rank in the top 5,560 can they register in good faith.
According to the Shenzhen Radio and Television Urban Channel, ***26,000 people participated in the sincere registration of 556 suites. In Xia Meng's view, the lottery for buying a new house in Shenzhen is like buying a lottery ticket. In addition to having sufficient funds and meeting the conditions, the more important thing is to try your luck.
The hot new housing market has prompted real estate companies to speed up their actions.
On August 10, a person from Power Construction Real Estate in South China told a reporter from Times Weekly that his company’s first project in Guangming District is scheduled to open in October. The outreach consultation center has been opened to prepare for the project in advance. The project accumulates customers.
Unlike Shenzhen’s new housing market, which is booming, the second-hand housing market in many regions is completely different.
“After the New Deal in the property market, the number of second-hand houses in the store has dropped to the bottom, almost non-existent. Employees are promoting housing and commercial and residential properties in Huizhou and Nansha.” On August 8, a reporter from Bao’an District Wang Lu (pseudonym), the manager of the agency store, told a reporter from Times Weekly.
According to the online signing trend chart released by the China Housing Association, in the week before the New Deal, the single-day online signing volume of second-hand houses was as high as 1,784 units and as low as 403 units. However, in the week after the New Deal, the highest was only 359 units and the lowest 55 sets. The number of online visas dropped by an average of 79.8 points compared with the week before the new policy.
Data from Shenzhen Leyoujia stores show that in the week after the New Deal, the number of second-hand house views and the number of new listings both fell by 20% to 30% month-on-month.
The new housing market continues to be hot, while the second-hand housing market is cold. This is the most realistic situation nearly a month after the launch of the New Deal.
"Innovation" is hot
Xia Meng is engaged in sales work in Shenzhen, and this year she hopes to first look for a small two-bedroom apartment.
During the house viewing process, she found that the property market was far more popular than expected. She looked at more than 20 houses, but the rising housing prices put her off.
With a limited budget, Xia Meng plans to rely on luck to buy a new house. In June, she participated in the application for Huafa Rongyu Garden (Phase I) on Financial Street, but was ultimately unsuccessful. But this time, Xia Meng did not expect that Huaqiang City Garden (Phase I) would not even have a chance to be shortlisted.
“After the July 15 New Deal, I thought that many people would lose their qualifications to buy houses, and the number of subscriptions for new projects would be much less, but I didn’t expect that more competitors would come.” Xia Meng said with some frustration. said.
“After the policy details were released in the later stage, many people were not qualified to buy houses, so the number of people applying for funds increased, among which the number of people with 50-60 points was the largest.” On August 9, a Huaqiang City Gardener The sales of (Issue 1) were explained to the Times reporter.
Whether it is Huaqiang City Garden (Phase I) or Huafa Rongyu Garden (Phase I) on Financial Street, they are a microcosm of the hot new housing market in Shenzhen.
On July 23, the second phase of Qinchengda Zhengdacheng Yueyuan on Guangqiao Road in Guangming District was launched online. On that day, 1,156 units were launched, 848 units were sold, and more than 70% of the sales were sold. .
“It’s better than expected. As the first real estate project to be launched after the New Deal, we are quite satisfied with the result internally.” On August 6, the sales manager of the project told the Times Weekly reporter that so far, the project has There are only a few final touches left on the project.
The numerous thresholds set by developers also reflect the current hot new housing market.
Capital verification is a basic requirement for popular new projects. Among them, Guangming Zhonghai Huanyu and Nanshan Xili Shenzhen Tieyueshanjing proposed a capital verification of 800,000 yuan, while Sino-Ocean Tianzhu located in Nanshan Xili requires capital verification. up to 2 million yuan.
Xia Meng told the Times Weekly reporter that in addition to capital verification, viewing the house also requires an appointment in advance.
The price limit policy introduced on January 19, 2017 caused the price of second-hand houses and new houses to be inverted, "you will earn when you buy it", and the "new" phenomenon in the Shenzhen property market also came from this.
The last time Huaqiang City was launched in Fuyong District was in the second quarter of 2019. At that time, 464 units were launched with a registered price of 42,000-52,000 yuan/square meter. The current average listing price of second-hand houses in this area is 61,000-65,000 yuan/square meter.
Behind the booming new home market, many real estate companies are also adjusting their layout strategies in Shenzhen.
On August 10, a person in charge of the investment and development business of a centrally-owned real estate company told a Times Weekly reporter that the tight supply and demand situation for new homes is expected to improve in September. The new projects of some real estate companies will accelerate the pace of entering the market. In addition, real estate companies will focus on performance in the third and fourth quarters, and there will be a more obvious supply release. As long as new houses enter the market as scheduled, the situation will change significantly.
“As far as I know, many new projects that are about to enter the market are accelerating their marketing pace and opening model rooms and display centers in advance.” The person said.
According to data from the Real Estate Information Network, in the first half of 2020, affected by the epidemic, a total of 16,727 new homes were sold in the first half of the year. The Shenzhen Municipal Housing and Urban-Rural Development Bureau stated that Shenzhen plans to enter 69,350 commercial housing units in 2020, including 50,618 residential units, which means that 30,000 residential units will enter the market in the second half of the year, twice the supply in the first half of the year.
The above-mentioned power construction real estate people also said that although the regulatory policies have a certain impact on the Shenzhen new housing market, they continue to be optimistic about the Shenzhen market. Currently, the company has only one project for sale, and the company also hopes to acquire new projects through renovation, mergers and acquisitions.
Second-hand housing trough
For Wang Lu, who is engaged in housing agency, the most intuitive feeling of Shenzhen’s second-hand housing market after the New Deal is that it is “deserted”. From the hot market last year to now, His mood was like a roller coaster.
In July last year, Wang Lu and his friends partnered to join a real estate agency store in Bihai, mainly engaged in second-hand housing business.
With the changes in the standards for identifying luxury homes during Double 11, the vitality of the second-hand housing market has been activated. The jump in housing prices has benefited Wang Lu a lot. In the month with the highest performance, his store sales reached 1.2 million. Yuan.
Taking advantage of the hot market conditions, Wang Lu opened another agency store in Baozhong District in April this year, hoping to continue to expand.
The introduction of the policy on July 15 made Wang Lu's mood quickly hit rock bottom.
“About 50% of the customers have been affected and have lost their qualifications to buy houses. Local buyers have nothing to do after accounting for taxes and fees. They can’t get them back. There are still some customers who are waiting for new properties. On the other hand, the number of second-hand houses has indeed decreased a lot, and the owners of many houses that are less than 5 years old have taken the initiative to withdraw from the market,” Wang Lu said.
On August 10, Zheng Shulun, managing director of Shenzhen Zhongyuan, told a reporter from Times Weekly that according to observations in the two weeks after the New Deal, the number of customers looking for houses in Zhongyuan decreased by 15%. Feedback from various business departments shows that the market is divided. Areas and luxury homes with higher complaint attributes are more affected, and duplex second-hand houses are more difficult to sell.
According to data from Shenzhen Zhongyuan Research Center, the number of second-hand housing transactions in Shenzhen in July was 13,407 units, an increase of 26.6% from the previous month; the transaction area was 1.148 million square meters, an increase of 26.7% from the previous month.
The number of transfer transactions in July hit a new high since April 2016.
Among them, about 90% of the houses transferred in July were signed and sold before June (inclusive).
In the three weeks after the introduction of the new policy, the transaction volume of the two stores on Wang Road was less than 10.
“The main transaction prices are within 7.5 million yuan, and the prices exceeding 10 million yuan and the early quotations were inflated have been lowered a bit. The owners who sincerely sell the houses have negotiated prices of 3-5. The key is that the customers are not willing to buy houses now. , most of them said they need to look at it again," he said.
The decline in performance made Wang Lu worried about the high monthly fixed expenses.
"The monthly store rent plus staff expenses requires at least 500,000 yuan in sales to maintain operation. Now that the market is adjusting, I made a mistake in judgment. At present, I want to transfer a store or find someone to buy shares, but The monthly rent of the new store is more than 30,000 yuan, which scares away many people," Wang Lu said.
This is not just Wang Lu’s dilemma.
“I can count on my fingers the number of second-hand houses sold by big companies in Baoan. There are more stores than houses. Some of my colleagues have returned to their hometowns, and some of them plan to travel.” On August 9, a reporter An intermediary in Bao'an District told a reporter from Times Weekly.
Like Wang Lu, Lin Zhi’s (pseudonym) job was also affected by the New Deal. He started working in Shenzhen house purchase consulting services around 2017. From the second half of last year to the first half of this year, the average monthly business volume was more than 30 inquiries. After the New Deal, we have only received 5 orders, of which 4 have requested refunds.
As for the next plan, Wang Lu said that Baoan Guangming’s new projects are basically not represented by intermediaries, and the company’s business is currently transferred to the apartment market in Shenzhen, as well as the Linshen and Huizhou markets.
“The latest news is that Huizhou is likely to restrict home purchases. Although no official document has been issued yet, this news is popular and it is still very possible.” On August 10, Wang Lu posted this in the home buying group News, urging other home buyers to place orders quickly.
Zheng Shulun said that while the New Deal regulates the residential market, it in turn improves the performance of business apartments. The conditions of unrestricted purchase will become more attractive after the New Deal.
Zheng Shulun also believes that commercial and office properties have become the type of property that will benefit from the regulatory policies due to no purchase restrictions and high long-term rental income. In addition, a considerable proportion of customers have been disqualified from buying houses, and the Linshen regional market has also been taken seriously.