Increase, increase, brag a lot
1580 yuan+one and a half years = 0 cm high.
It is almost everyone's dream to grow taller, and some manufacturers have grasped people's psychological demand for height, and timely launched various height-increasing products such as height-increasing instruments and knee pads, and induced consumers to buy them through TV, radio and newspaper media hype. Ms Cui Naizhen of Jinan spent 1580 yuan to buy her son eight sets of knee pads made by a company in Shanghai, but after using them for one and a half years, her son didn't grow taller.
At the end of 200 1, the 22-year-old son of Ms. Cui Naizhen of Jinan just returned from the army. Although he is already 170 cm tall, he is always dissatisfied with his height. Later, he saw an advertisement for knee pads made by a company in Shanghai on TV, promoting that "the height can't be controlled" and ensuring that "it will definitely increase by 3 cm to 7 cm within six months". Unable to resist the temptation of hype, my son insisted on trying. Ms. Cui really had no choice but to consult the manufacturer's agent in Jinan for the sake of her children's future.
Ms. Cui told reporters that the agents had a good publicity at that time, claiming that as long as they used their products, they could grow taller before the age of 30. The salesperson "encourages" Ms. Cui, and the more she buys, the better the effect after use. Finally, Ms. Cui's heart was touched. She spent 1580 yuan to buy 8 sets of knee pads for her son.
Ms. Cui's son has always insisted on using this knee pad product according to the instructions, but after one and a half years, the original height of 170 cm has not grown any taller. At this time, Ms. Cui knew that she had been cheated. In March 2003, when Ms. Cui took the product to the original store to discuss it, she found that she was not the only one who was cheated, and a large number of parents bought the same product. Except for some children who naturally grow taller because of their age, almost no one grows taller. Parents have asked for returns, and more than 800 consumers have signed their names to complain to the industrial and commercial departments.
What is hidden behind high-base products is huge profits.
Increase advertising hype to induce consumers to buy.
Ms. Cui said that at first, the agent returned goods to individual consumers, but with more and more people returning goods, the agent simply closed down and disappeared. Later, Ms. Cui and other parents had no choice but to ask a lawyer to go to the factory in Shanghai to file a lawsuit. Although Ms. Cui and others finally got a refund, this incident exhausted Ms. Cui. Ms Cui told reporters that now she has lost confidence in all the increased products.
Mou Gang, deputy director of the Complaints Department of Shandong Consumers' Association, said that some of the increased products took advantage of consumers' desire to grow taller, exaggerated the effect, carried out false advertising, misled consumers to buy, and seriously infringed on consumers' legitimate rights and interests. In the face of height-increasing products, not only short people regard it as a "life-saving straw", but also people with normal height feel short and expect to rely on height-increasing products such as knee pads and height-increasing instruments to "go up a storey still higher", which leads to blind belief in height-increasing products and blind consumption.
Four deception tricks commonly used in incremental products
Desire for "height" has become the psychological motivation to drive many consumers to buy high-quality products, and "inflated normal body standard", "playing tricks" in effect propaganda, "second-generation products" as a shield, and guerrilla sales tactics "self-protection" are the four common cheating tricks of high-quality products.
According to the manufacturer's own "scientific" basis, the standard of normal figure is "virtual height". In order to lure consumers to buy height-increasing products, some businesses cheat on height measurement. Ms. Cui Naizhen of Jinan, who once suffered the loss of heightening products, told the reporter that because her work unit is close to a shop selling heightening products, she observed carefully when passing by and found that when measuring the height of customers who came to consult, salespeople often deliberately reported the measured actual height lower, thus causing the illusion that the customer's height is low, which is a "virtual height" standard figure. The reporter found in the knee protection leaflet produced by a company in Shanghai that the normal height standard data of different age groups listed above for consumers' reference actually came from the "latest data of leaders of provincial party committees and other units", which shows that the merchants themselves fabricated the "scientific" basis to deceive consumers.
The effect propaganda is "tricky". According to relevant personages in the industrial and commercial departments, many manufacturers often spare no effort to publicize their products in radio or television media. The most common way is to invite "beneficiaries" who are deeply indebted to their products to speak out and impress potential consumers with vivid examples. In fact, most of these so-called "beneficiaries" are "childcare" invited by manufacturers themselves, with the purpose of giving themselves money and tricking consumers into buying. More "smart" manufacturers even use scientific and technological means to play "tricky" on TV screens and fabricate the illusion that products are effective.
Take the "second generation products" that "change the soup without changing the medicine" as an invalid "shield". Many manufacturers like to solemnly promise their customers when selling height-increasing products: as long as they stick to the instructions, they will grow at least a few centimeters in a year. If not, replace the new generation products for free. Relevant experts pointed out that some so-called "new generation products" are nothing more than old products with new packaging, and it is their original intention to trick consumers into continuing to pay for them under the guise of "second generation products", which has also become a "shield" used by manufacturers to resist product ineffectiveness.
Guerrilla sales strategy makes it easier for manufacturers to "protect themselves". Mou Gang, deputy director of the Complaints Department of Shandong Consumers Association, said that most of the increased products were sold in different places. Because the agent does not have the legal person qualification and is highly mobile, he often leaves the consultation telephone number or mobile phone number when selling, so as to win the temporary trust of consumers. But it often takes a year or more to see the increasing effect of publicity. Once the agent earns a lot of money, it is easy to run away, and the fallen brand will continue to sell in different places, and it is difficult for consumers to find a statement when they find the problem.
Experts interpret five misunderstandings
In view of the five misunderstandings in the current society, medical experts pointed out that there are scientific standards for judging short stature, and there is an age limit for people's height, so we can't blindly do augmentation surgery.
There are scientific standards for judging short stature. In view of the fact that some people blindly judge their short stature, Li Guimei, deputy director of the Department of Pediatric Endocrinology of Shandong Province and deputy chief physician of pediatrics of Shandong Provincial Hospital, said that short stature refers to a disease whose height is lower than the 300th percentile of normal children of the same sex and age, also known as dwarfism, which means that1000 children of the same sex and age line up from high to low, and those below the last three are short stature. Short stature is the result of slow growth. Usually, the height estimation formula of 2 to 12 years old is age multiplied by 7 plus 70 cm. Generally, the growth rate is less than 7 cm before the age of 3, less than 5 cm before the age of 3, and less than 6 cm after puberty. It is considered that the growth rate is slow and should be treated in time, while most other people are normal in height.
There is an age limit for a person's height. For some height-increasing products, it is advocated that "people can grow taller before the age of 30". Sun Shui, deputy chief physician of orthopedics department of Shandong Provincial Hospital, said that the growth of human body is caused by the growth of epiphysis in two stages, but the growth of epiphysis is not infinite. Generally/kloc-After 0/8 years old, the human body stops growing taller. The so-called "people can grow taller before the age of 30" completely deviates from the scientific basis.
Ordinary nervousness cannot last longer. Some products promote that the human body can grow taller through pulling force, but Sun Shui believes that the growth of human height mainly depends on the growth of bones, and pulling force can only stretch ligaments, but it can't affect the length of bones, so ordinary pulling force can't grow, but strengthening physical exercise, ensuring balanced nutrition and adequate sleep can promote the growth of the body.
Don't blindly do augmentation surgery. Wang Yanzhou, a scholar studying in the United States and deputy director of pediatric surgery at Shandong Provincial Hospital, reminded that from a medical point of view, breast augmentation surgery is mostly suitable for patients with irregular legs to make up for the defects, and it is not recommended for normal people to do breast augmentation surgery. Wang Yanzhou said that breast augmentation surgery may have many complications. Although it can be 3 cm to 5 cm long through surgery, it may cause nerve damage, skeletal deformity or muscle weakness. Normal people are advised not to do it.
Various products flooded the market, increasing the product market.
Pay more attention to foreign products. At present, some height-increasing products are advertised as imported products, which are "popular all over the world" and the effect is "magical". Dr. Wang Yanzhou, who once studied in the United States, studied abroad for a year, but found that there were few similar products abroad. He warned that he should be more careful when selling high-quality products from abroad.
Short stature is a headache for any parent, but some parents blindly pin their hopes for treatment on various "magic" height-increasing products. Medical experts point out that there are many reasons for short stature, and it is unscientific to treat everything indiscriminately. The treatment of short stature should be based on different causes.
Li Guimei, deputy director of the Department of Pediatric Endocrinology in Shandong Province and deputy director of pediatrics in Shandong Provincial Hospital, pointed out that short stature is a disease, which is usually caused by the following five reasons, but it is not an incurable disease. Parents must not treat their children indiscriminately. They should go to regular hospitals as soon as possible and "prescribe the right medicine" according to different causes.
Fetal intrauterine growth retardation. The growth and development in the fetus is poor, with a birth weight of less than 2.5 kg and a body length of less than 47 cm. Among these children, 65,438+00%-30% are still short among children and adults. Fetal intrauterine growth retardation is mostly related to congenital anomalies and intrauterine environmental factors, so it should be monitored regularly to find problems as soon as possible. In recent years, growth hormone therapy has achieved good results.
Pituitary dwarfism, also called growth hormone deficiency. Growth hormone is the main hormone to regulate height. The disease is short stature caused by growth hormone deficiency caused by hypothalamic or pituitary lesions. The main points of its diagnosis are: dystocia newborns often have a history of asphyxia; The growth rate slowed down; Male genital dysplasia; Bone age lags behind for more than three years, and the seam value of growth hormone decreases. At present, the effect of treating pituitary dwarfs with growth hormone is very good, which can grow from 12 cm to 2 1 cm every year.
Hypothyroidism. Thyroid hormone can promote the secretion and coordination of growth hormone, which will lead to dementia. At present, the screening of neonatal hypothyroidism enables some severe hypothyroidism to be treated early, but some symptoms of late hypothyroidism or acquired hypothyroidism are often atypical, and the most prominent symptom is slow growth. This disease is relatively common, so parents should attach great importance to it and diagnose and treat it as soon as possible. It can be treated with thyroxine, which can not only improve intelligence but also change height, and can grow from 10 cm to 17 cm every year.
Precocious puberty. Precocious puberty refers to the early appearance of puberty. It is generally believed that girls develop breasts before the age of 8, 10 comes to menstruation, and boys have secondary sexual characteristics before the age of 9 to 9 and a half, which is called precocious puberty. After the onset of precocious puberty, the body grows faster, which promotes the early healing of epiphysis and shortens the growth period. If not treated early, it will lead to the consequences of "children are tall and adults are short". You should go to the hospital as soon as possible.
Other factors, such as delayed puberty, familial short stature, chromosome diseases, adrenal diseases, congenital achondroplasia and various rickets, will lead to short stature. The first two generally do not need treatment, and other conditions should be treated in time according to different causes.