Entrepreneur's inspirational story: the story of Hilton Hotel
1929, Hilton plans to build a larger hotel "El Paso Hilton" with a planned cost of1750,000 yuan, which is an important step for Hilton to jump out of Texas and develop in a wider field.
This year, the shadow of economic depression has been lingering in the United States, and the economy on the east coast is almost paralyzed. The news that people committed suicide by jumping off a building is endless.
Although the economic situation in the south is good, the wave of disasters keeps coming. Everyone has a sense of crisis at the edge of the cliff. Hilton started the construction of the grand hotel with extraordinary courage.
At that time, building such a huge and magnificent building was almost equal to daydreaming, but Hilton completed it, which lasted for one year. It is this universal sense of crisis that makes him use the cost of the hotel to reach the highest level in history.
"El Paso Hilton" is a luxurious skyscraper with 19 floors and more than 300 suites. The rooms are decorated in different styles of India, Spain and pioneers, which are luxurious, beautiful and amazing.
On the opening day, almost all the people of Texas came to watch the ceremony. People seem to have seen a miracle. At the dinner party that day, the hotel chef slaughtered 1200 chickens to entertain the guests.
In the face of many guests, Hilton spoke with great confidence. He firmly believes that the Great Depression will definitely pass and economic recovery will definitely come. Although there will be many difficulties, the Hilton Hotel will live up to expectations.
As usual, Hilton invested most of his assets in grand hotels. He is sober, the Great Depression is inevitable, and his hotel can't "make enemies on all sides". Shrinking is the only sensible move.
In Hilton's business career, this is his second major choice, from giving up second-hand hotels to giving up a fully blossoming business network, which shows his superhuman business talent.
The Great Depression was indeed overwhelming, and no corner was spared. The hotel industry bears the brunt. People no longer travel, and there are no more businessmen from south to north. People just grab food and clothes.
The income dropped sharply, but the expenditure was almost the same as before. Rent, loan interest, taxes, various loans and other bills are pouring in, and Hilton is constantly running between banks.
However, there are few banks that can transfer large sums of money, and Hilton has to turn to the Modi family for help. This is a difficult family to deal with, and it is even harder to borrow money.
After many twists and turns, Hilton finally secured an emergency loan of 300,000 yuan with the company's stock as collateral. However, after 300,000 yuan was used up, the crisis was still not over.
In order to avoid bankruptcy, Hilton accepted Modi's suggestion, jointly managed Hilton Hotel with Modi's family, and established "National Hotel Company".
The cooperation between the two sides was not very pleasant and soon broke down. Hilton is in trouble again. Instead of visiting his wife and newborn son, he went to all the acquaintances he could think of to visit him and ask for help.
Hilton finally defeated the Great Depression, and "El Paso" stood still.
Politics, strategy, patience and opportunity are indispensable.
Before her mother died, she had a long talk with Hilton. She smiled and challenged her son: "Your hotels have spread all over the country. Are you satisfied, Donnie? "
Knowing her mother's intention, Hilton decisively replied, "No, I haven't got the most gorgeous one yet. I will fight for it. Just watch! "
1947 My mother passed away, and she is still looking at the back of her son's struggle in a different place. She is very pleased that her son is too much like his father and has been taking risks for his ideals all his life.
For many years, Hilton has been praising the distinguished "Queen" of the hotel industry. He keeps a color photo in his pocket all the year round, torn from a magazine. The waldorf in the picture is brightly lit and looks like a temple in the gorgeous night in new york.
Waldorf is so touching. In Hilton's mind, everything in the past is eclipsed, and only "Waldorf" can let him continue to fight and move on. He even divided his career into two stages: early Waldorf and late Waldorf.
The buying plan met with all kinds of resistance.
First of all, Waldorf's parents are in bed, one is a hotel company, which is responsible for the operation; The other is a real estate company in new york, which owns the land of the hotel and has veto power. Without their consent and acquiescence, Hilton can't take the "bride" home in any case.
Secondly, more than one person has shown strong interest in Waldorf, and these competitors are strong. Hilton must seize the opportunity, otherwise "Waldorf" may fall into the hands of others.
As time went by, the company's board of directors remained indifferent. They don't understand such a huge acquisition plan, and Hilton's repeated explanations to them can't reverse their prejudice.
Hilton decided to set up a separate buying group and buy it with her own money, so that no one could stop him from acting. He went to consult a financial expert on Wall Street. Under the guidance of experts, Hilton went to the stock exchange on time at 1: 30 in the afternoon, bought all the listed shares of Waldorf and gained control. One-time cash investment of 3 million yuan.
194910 June 12, Hilton finally bought Waldorf and married her dream bride. His estimation is correct. "Waldorf" really lived up to expectations, its business situation was getting better and better, its profits were rich, and it paid off all its debts quickly.
Hilton has added a lot of services, making waldorf the center stage of the upper class, and luxury goods, whether eating, living or playing.
The dream has finally come true. Hilton's name is associated with Waldorf, shining at the peak of hotel management.
An inspirational story about entrepreneurs: Bill Gates gave up Harvard to set up Microsoft.
Bill Gates is the chairman and chief software architect of Microsoft. Microsoft is a global leader in personal computing and business computing software, services and Internet technology. In the last fiscal year ending in June 2008, Microsoft's revenue reached $62 billion, and it operated in 78 countries and regions. The total number of employees in the world exceeds 965,438+0,000.
Gates was born in 1955, grew up in Seattle, and has two sisters. Their father, william gates II, is a Seattle lawyer. Gates' late mother, mary gates, was a school teacher, a director of Washington University and the president of United International Corporation.
Gates attended a public elementary school and a private lakeside middle school in Seattle. There, he discovered his interest in software and started computer programming at the age of 13.
From 65438 to 0973, Gates was admitted to Harvard University. Now steve ballmer, CEO of Microsoft, and I have become good friends. At Harvard, Gates developed a BASIC programming language for the first microcomputer, MITS Altair.
In his junior year in college, Gates left Harvard and devoted all his energy to Microsoft, which he and his childhood friend PaulAllen founded in 1975. Guided by the belief that computers will become the most important tool in every home and office, they began to develop software for personal computers. Gates' foresight and his foresight in personal computers have become the key to the success of Microsoft and the software industry. Under the leadership of Gates, Microsoft constantly develops and improves software technology to make software easier to use, more economical and more interesting.
Entrepreneur's inspirational story: Yang Guoqiang hidden behind her daughter's aura.
Yang Guoqiang, who is hidden behind his daughter "the youngest and richest man in China", is the first real estate developer in China to develop composite real estate. From the initial mode of "school+real estate" in Country Garden to the later mode of "school+clubhouse+real estate+hotel+holiday", it can be said that composite real estate has made Yang Guoqiang and his "five-star home". Under this concept, he quickly withdrew funds by developing super-large real estate, and implemented one-stop development of design, construction, decoration and property management to reduce costs, thus rapidly accumulating huge wealth.
Although Yang Guoqiang said that his second daughter, Yang, only holds shares and signs on behalf of the family, his net worth of 445 1 100 million yuan, his age of 25 and his status as a sea returnee have made the outside world curious about the "youngest richest man in China" who has been shrouded in the shadow of his stepfather. With Country Garden Holdings officially listed on the Hong Kong Stock Exchange on April 20th, this curiosity continued to Yang Guoqiang, the founder of Country Garden Group, who was the producer of the "five-star home" created by him.
According to media reports, Yang Guoqiang 17 had never worn shoes before. When he was young, he once raised cattle and worked as a plasterer. After 1992 entered the real estate industry, in just over ten years, Yang Guoqiang completed the perfect turn from a "plasterer" to a billionaire, and created the title of "the youngest richest man in China" for her daughter.
"School Rescue" and Compound Real Estate
1992. At that time, Yang Guoqiang, whose main business was construction contracting, took advantage of the opportunity of Shunde Country Garden shareholders to withdraw their shares, resolutely took over and entered the real estate industry, and at the same time founded the Country Garden brand. 1June 1993, when Country Garden broke ground, the bottom of the real estate market had quietly arrived. Faced with hundreds of unsold villas, Yang Guoqiang invited Wang Zhigang, then a reporter from Xinhua News Agency, to guide him, and then started the establishment of Country Garden School, which led Country Garden to a dead end and achieved the saying that "the school saved the market". Although the investment is high, the risk is high, and the payback period is long, for Yang Guoqiang, which was at a "critical moment" at that time, investing in running a school not only won the reputation of "Country Garden", but also promoted the popularity of the real estate. More importantly, by collecting 300,000 yuan of education reserve fund from each student, 1. 3 million students raised 390 million yuan of working capital for it, thus alleviating the urgent need.
Subsequently, relying on the overall planning strategy and successful corporate image (CI) positioning, Country Garden took the lead in integrating the concept of composite real estate into real estate development and promotion by building clubs and widely publicizing the real estate management concept of "giving you a five-star home", which not only improved the added value of its own real estate, but also opened up broad prospects for the development of the group. From the initial mode of "school+real estate" to "school+clubhouse+real estate" and now to "school+clubhouse+real estate+hotel+holiday", it can be said that, to a certain extent, composite real estate has made Yang Guoqiang and his "five-star home".
Today, in addition to the already developed 2 1 Country Garden, Yang Guoqiang also has 6 hotels/resorts, 2 golf clubs, 6 commercial squares (streets) and several theme parks. All the projects developed by Country Garden are located in beautiful natural landscapes. Most of these projects are adjacent to the villas in Country Garden, and some of them are even integrated. Therefore, Country Garden has become a popular scenic spot in go on road trip. For Yang Guoqiang, this is another "popularity plus popularity" to kill two birds with one stone.
Buy low and sell low and industrial through train
1999 During the Spring Festival, guangzhou country garden opened, marking the first time that Yang Guoqiang led Country Garden out of Shunde, and Country Garden embarked on the road of rapid development. In 2000, Shunde Country Garden Resort opened and began to operate hotels. 200 1, Country Garden Phoenix was completed, and the concept of "villa city" was put forward. In 2002, Country Garden Phoenix opened, creating a sales myth in the industry. In 2004, four projects including South China Country Garden Phase VI and Nansha were developed simultaneously. In 2006, Country Garden expanded its territory outside Guangdong Province, and successively launched the Changsha project covering an area of 2,700 mu and the Shanghai project covering an area of 230,000 square meters. It is said that Tianjin, a major town in the north, will also become a new goal of Country Garden this year. At present, Country Garden is not only based in Guangdong Province, but also developing projects in Hunan, Inner Mongolia, Jiangsu, Liaoning and other places. In recent 10 years, Country Garden has built 38,000 houses. Yang Guoqiang is gradually laying out the whole country and building its own wealth kingdom step by step.
As of June 65438+1October 3 1 in 2007, the land under construction and in the future in Country Garden exceeded180,000 square meters. According to the current development speed, it can meet the development needs in the next five years or even longer. Not only is the land reserve sufficient, but the real competitive advantage of Country Garden lies in the low land cost. According to its prospectus, "the average cost of land in our construction area is lower than our average selling price in 2006 10%." Compared with other mainland developers listed in Hong Kong, Country Garden obviously has a low-cost land reserve. Yang Guoqiang once concluded that one of the magic weapons for Country Garden's success is to pay attention to cost control.
Another performance of paying attention to cost control is one-stop industry. Country Garden is a large group enterprise integrating design, construction, decoration, property management and pipe pile factory. Country Garden has formed a complete one-stop service from design, construction, installation, decoration to sales and management from the very beginning, which greatly improved efficiency. Comprehensive development is not only easy to coordinate, but more importantly, it reduces intermediate links and development costs, thus reducing the sales price of real estate. Take Phoenix in 2002 as an example. At that time, the average price of buildings in the Pearl River Delta was about 3,500 yuan per square meter, but the price in Hong Kong was about 20% lower than the former. Yang Guoqiang, who is well versed in cost control, not only withdraws funds quickly through low-price strategy, but also relies on super-large-scale real estate to realize intensive production and reduce costs. Country Garden is very common in the Pearl River Delta region, with a single area of thousands of acres. Its Guangzhou Zengcheng Phoenix Project was even once called "10,000 mu market".
The road to listing
Country Garden adheres to the principle of large-scale development and single-scale development for a long time, and adopts the method of layer-by-layer follow-up to improve efficiency. Shortly after Country Garden was launched in South China, Country Garden Holiday Peninsula followed suit, followed by two large-scale projects in Nanhai and Nansha. Coupled with the rapid return of funds, Yang Guoqiang has always been proud of its abundant cash flow. However, in recent years, Country Garden has shown obvious signs of expansion, from "one Country Garden a year" to the simultaneous development of several large-scale community buildings. By June 365438+1October 3 1 in 2007, there were 27 development projects in different development stages in Country Garden, and the capital demand increased greatly.
In July 2006, Country Garden quietly changed its "identity" in the industrial and commercial registration and turned into a foreign-funded enterprise. This is usually the practice before mainland private enterprises go public in Hong Kong. Immediately, Country Garden began a series of reorganization activities, divesting the business of schools, hospitals, waterworks and golf courses, and established Country Garden Holdings. Prior to this, from the perspective of internal shareholder structure, Country Garden was a typical family business. The major shareholders of the group are basically early entrepreneurs, many of whom are related by blood or in-laws with Yang Guoqiang.
According to the prospectus issued by Country Garden Holdings on April 3, after the reorganization, except for Yang who holds 59.5% of the shares through "Bi Sheng Company", Yang, Su Rubo, Zhang and Qu respectively hold Country Garden Holdings 10.2%, 5. 1%, 5. 1% and 5.6544. According to the median price of HK$ 4.78, in addition to Yang becoming the richest woman with a net worth of 44.565438 billion yuan, the listing of Country Garden Holdings also made the assets of the other five rich people exceed 3.9 billion yuan.
Although Yang Guoqiang transferred all his rights and interests to Yang as early as 2005, he is still the executive director of Country Garden Group, responsible for formulating the development strategy, investment plan and overall project plan of the Group. Therefore, he is still the actual helm of Country Garden, a real estate ship, but he is cleverly hidden behind the aura of his daughter Yang, "the youngest richest woman in China".
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