1. Create a personal IP Create a personal IP, make vertical original videos, rely on high-quality content to gain high exposure, and make users like and follow you. This is the best way to attract traffic to Douyin. Only in this way can there be huge room for later realization. But the prerequisite for Douyin to attract fans and traffic is that you need to clearly identify the user portraits of your fans, and then position the content based on their tags and portraits. For example, if you make beauty products, you can attract potential customers with related needs by posting beauty tips and how to use beauty products. The more fans you have, the more sales you can realize in the future and you can capture massive business wealth.

2. Draining traffic through comments. The second way to attract traffic on Douyin is to attract traffic through comments. First, let me share with you the recommendation mechanism of Douyin short videos. Douyin’s recommendation mechanism is similar to Toutiao. After a Douyin video is uploaded and approved, the system will first classify the video into interest categories, push the video to some users who often read this type of video, and then based on the complete play rate, number of likes, and Conduct data analysis on the number of comments and forwarding volume, and then decide whether to continue recommending it to more people based on the quality of the video data. For example, after your Douyin video is published, the system will first show it to an average of 500 people. Maybe 400 people clicked to view it, 300 of them watched it completely, 50 people liked it, 30 people commented, and 20 people forwarded it. At this time, the system will determine that the video is a high-quality video and continue to recommend it to the next group of people. At this time, the number of recommendations may increase to 1,000 or 5,000 people, and then based on the browsing data of the second group of people, Decide whether to continue recommending. By analogy, when your video meets the requirements of the recommendation rules, you can get more opportunities to be featured on popular recommendations for free, and gain more user attention. In this way, whether you are promoting your own brand or selling goods, you can realize monetization. purpose. Let’s get back to business, let’s continue talking about comment traffic. Comment traffic is free traffic. If you want to use comment interaction to drive traffic to Douyin, maintaining high interactivity is the key to comment traffic! In order to attract traffic through comment interaction, Douyin videos must be interactive. The interactivity here not only means that the video content triggers readers to shout, but also includes stimulating the readers' emotions and psychology of happiness, sadness, anger, identification, belonging, etc. after reading, so that the readers are willing to like, comment or repost after reading. Only when video content is interactive can it attract more users' attention.

3. Offline traffic drainage In addition to online interactive traffic drainage, Douyin can also drive offline traffic. In terms of offline traffic drainage, many excellent cases in the catering industry have emerged. The popularity of Douyin short videos has led to booming business and long queues in offline stores such as Haidilao, Answer Tea, CoCo Milk Tea, and Turkish Ice Cream, especially Answer Milk Tea. In just a few months, they recruited people after Douyin became popular alone. 3,000 agent franchise stores. So, how does Douyin attract traffic offline? Here I would like to introduce Douyin’s vertical industry POI claims. Douyin Enterprise Blue V can claim a POI address. After the claim is successful, the corresponding enterprise Blue V number and basic information of the store can be displayed on the POI address page, and phone reservations are supported, thereby providing enterprises with more information exposure and traffic monetization and conversion opportunities.

4. “DOU+” assistance The fourth way to attract traffic on Douyin is “DOU+” assistance. This kind of paid traffic is suitable for Douyou friends who don’t want to spend too much time on video shooting and production. It is also suitable for high-quality videos that need the icing on the cake to get more exposure. Of course, it is also suitable for some rich Douyou friends. After all, if you have money, you can be willful. If your video is not recommended by the system to more people, you can use the DOU+ function to help increase the number of recommendations, so that you can make the video "popular" even by spending money. "DOU+" starts from 100 yuan, and usually 100 yuan can get 5,000 recommended views. Before using "DOU+" to help, you can set interest groups and recommend them to relevant target groups. By boosting traffic through "DOU+", you can not only boost your own videos, but also boost other people's videos. The function of "DOU+" cannot simply be regarded as obtaining recommendations through paid assistance. It also has a great influence on brand communication. If you want to achieve a greater traffic-draining effect, you also need the support of comment interaction, etc. Otherwise, what you buy is just the number of video views, and the effect of increasing followers and attracting traffic is likely to be greatly reduced.

Placing information flow ads The fifth way to attract traffic to Douyin also includes placing Douyin information flow ads. This kind of traffic, like "DOU+", is paid traffic, which is to embed your own ads in the video stream in an original way. This method is non-mandatory, does not disturb users, and is readily accepted by users. Information flow is a form of Internet advertising that has emerged in the past two years and is very popular.

5. Information flow advertising can set labels for multiple dimensions such as crowds, interests, regions, etc., so as to present brands and products to precise groups of people. This is also the simplest and crudest way to attract traffic on Douyin. As Zhang Yiming, founder of Toutiao, said: "Short videos will become the next trend in content entrepreneurship with an unstoppable trend." We believe that "know yourself and the enemy, and you will never be in danger". As long as you have a comprehensive and in-depth understanding of the Douyin platform and your own content, and With careful and in-depth cultivation, any individual or enterprise has the opportunity to write their own personality and realize their dream of wealth and freedom.