1. 1. 1 Free promotion outside the online store is highly selective and flexible, and does not require investment, but the disadvantage is that it requires a lot of energy and time, and the traffic is small and the effect is slow. Common blog promotion, forum posting, Baidu know, post bar, search engine, etc. The following mainly briefly introduces several commonly used promotion methods.

● Blog Marketing Everyone knows blog marketing, and most online shop operators and enterprises are also doing blog marketing, but many of them are mainly based on purely publishing commodity information advertisements. Bloggers believe that customers can find products through search engines by publishing product advertising information. In fact, this practice is wrong. Even if customers search for it, it is hard to trust. Advertising blogs often make readers feel disgusted and will be shut down immediately.

● Forum posts can be posted to Baidu, Tianya Community, Maopu, Yahoo Forum, etc.

● When the search engine Taobao opens a shop, you can add online shop links on the websites of Yahoo, Google and Soso.

1. 1.2 online shop for free promotion.

The free promotion of online stores mainly includes optimizing baby keywords, recommending locations, store promotion activities, posting replies, spikes, auctions, signature documents, friendship links, space soft articles and so on. The following focuses on several commonly used promotion methods.

● Whether keywords are optimized directly affects the exposure of products. Generally speaking, the main forms of keywords are: propaganda words (numbers)+brand+product name+style (color). When you search on Taobao and search for "women's clothing" in the blank column, many related categories will be displayed, such as the keyword "women's clothing sells well in summer". These are the most common keywords that you can imitate and use frequently.

● Post a reply. Don't stick a water sticker casually. It's better to post a theme post and send more posts that can attract everyone. You can't reply in three or two sentences. First, you should read the content of the post carefully, express your views and opinions in a targeted manner, and try to impress people with your reply. Moreover, if you want to find a new one, you can't sit on the sofa or on the bench. Hehe, few people are willing to read page by page. ● Promotional activities often carry out some promotional activities on the homepage of the store, especially during the Spring Festival, Mid-Autumn Festival, National Day, Valentine's Day and other festivals. And do some activities such as giving gifts when full, cash back, discounts and small gifts. If it is not a holiday, you can quietly send a practical or memorable small gift after the buyer buys it, giving the buyer a surprise and increasing trust.

● One-dollar auction One-dollar auction refers to the auction of goods at the specified price within the specified time of the activity, and each auction adds a price unit until the end of the time, and the last bidder gets the goods at the highest price. The purpose of the auction is to increase the browsing popularity of the store. The more opportunities to be browsed, the higher the transaction probability of other products. Many people are afraid of losing money. But if the new store wants to increase its popularity, it still needs to auction some things that are not very expensive. Even if you lose money, you won't lose much, and buyers may buy something else by the way. Doesn't that make up for it? Be sure to add more links to other goods on the auction page, and try to attract a large number of buyers who do not participate in the auction to other things. If you can sell one or two, isn't this auction worth losing money?

● One-dollar spike The so-called spike: spike means instant killing. On Taobao, goods are registered in related forums or gangs. If the goods are registered at a specified price (usually one yuan, one yuan without postage, several discounts, etc.) ), will be released by the manager to the popular shopping forum for everyone to buy. If the goods are good, they will be snapped up in a few seconds!

Seconds will lose money, but it will bring a lot of views, popularity and credibility. It's good to browse thousands of spikes at a time, and at the same time increase the trading opportunities of other products, but it's best to choose products with low prices, and don't get a laptop spike unless you have too much capital!

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