We all know that it is the era of the Internet, and the development of the Internet era is very fast, so the acceptance of the Internet is also very high. For example, the online shopping platform is very convenient. We can browse all kinds of goods from all over the country without leaving home, and we wait for the goods to be delivered directly after placing an order. This sales method is very popular among consumers and businesses, and the competition is naturally very great. So, Shall we accumulate? Let's talk about it today Taobao shop promotion experience
Taobao promotion experience How does my Taobao promote Taobao promotion methods? It's been a long time. Summarize some experiences of Taobao promotion and share them with you:
Taobao promotion experience sharing 1. It's very important to carefully scrutinize the product name, and we can't be sloppy. Taobao stipulates that the product name is within 3 words, so we have to use these 3 words. Or add the store name in front of all your product names, so that buyers can browse your store name many times, even if they don't enter, they can at least leave a little impression, or add some eye-catching words, lowest prices, special offers and so on, and then describe the color and size of the products.
experience sharing in Taobao promotion II. Orange characters on Taobao homepage. After opening the homepage, you can see that there are a lot of orange small characters, which are very eye-catching among many blue fonts, and they will be replaced soon. I think buyers will definitely see these orange categories first. Then, we will see if our baby is related to these small characters. If so, we will not hesitate to recommend the window. Now, there is Kitty on the homepage. So I recommended all the things related to Kitty in my shop, such as plush toys, paper towel covers and Kitty handbags. There are many of them, but I recommended them all, which will increase their views. You can also pay attention to those small orange words.
experience sharing in Taobao promotion III. Submit your store to a shopping guide website like "One Net" by using a shopping guide type website, which can increase the traffic of your store, because once you submit the store, once it is included, you can post discount promotion information on "One Net" to let more buyers see the discount information you posted. However, it should be reminded that if you apply for inclusion in "One Net", the reputation of the store should be more than 3 diamonds. Everyone works hard to
share experience in Taobao promotion. Fourth, when using the signature file, you must show some pictures of your products, and it is better to be animated, which is more direct than some advertising words. Moreover, animated signature files are more attractive, and animation can show more content, so you must make full use of them, and maybe someone will be attracted to your shop by your signature files.
experience sharing in Taobao promotion 5. Use the status information on Want Want. This status information can also be a small advertisement for you. You can put information about your preferential activities or new goods on the shelves after the name. However, the number of words should not be too long, and it is best to be clear to people at a glance. The exact number of words depends on how long your name is.
experience sharing in Taobao promotion VI. Using other forums, we should not just soak in Taobao forum, but go out and try to leave advertisements of our store in other forums, but remember: advertising should not be so straightforward, otherwise it will not have a good effect, on the contrary, it will be offensive. Sharing experience in Taobao promotion VII. Make full use of personal space and store introduction Click on your user name, and the first thing you will see is personal space, so you must decorate it beautifully, so that people can know what you are selling in your store at a glance, and they will have the desire to see it in your store. Sharing Experience in Taobao Promotion: Using Evaluation to Promote Stores We sometimes see that the evaluation made by sellers is very simple, either "good buyer" or nothing at all. In fact, we can make full use of this opportunity to speak, because many buyers will first check the seller's credit when buying things, so we will take the opportunity to make an advertisement. As I have made now, the evaluation is: a good buyer, I hope to visit Youyou Toy Store again. Or: new products will keep coming on the shelves. Come and have a look when you have time. Today, let's sum up what's not complete here and discuss it in * * *. How to operate a new store in Taobao
1. Market research In any industry, it is necessary to do market research. If the budget is sufficient, you can buy a data cube, so that you can systematically analyze the overall market of the industry you want to enter in Taobao, including market analysis, buyer analysis, seller analysis, etc., and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.
2. Marketing positioning The marketing positioning of online stores is very important, which is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche goods will have a good long tail effect on Taobao.
3. The decoration of online stores is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.
4. Traffic strategy Many sellers like to complain, there is no traffic, so worry. In fact, it is not difficult to master the relevant skills and make rational use of the rules to obtain traffic. To open a physical store, you need to open it in a place where there are people. To open an online shop, you need traffic before someone comes in. Taobao traffic is divided into free natural traffic and paid traffic. Natural traffic basically comes from keyword search, so it is important to be familiar with the rules of Taobao search engine. Choosing words is very important to improve search traffic. Data Rubik's Cube has a good word-scouring function. Through the word-scouring function, the top 2 popular search words are printed out, and then the keywords that meet your baby are manually selected. The criteria for my keyword selection are: attribute relevance, high conversion rate, and the larger the value (search volume/total number of treasures), the better (this shows that there are many people looking for it, but the competition is small). After selecting the keyword handsome, you name your baby. The naming method has actually been introduced by many experts in Taobao Gang. My method is to combine the selected words into a readable title within a limited number of words. There are two rules for natural search pages, one is to prioritize according to the time when they were put on the shelves, and the other is to sort according to popularity. Sorting according to the shelf time reflects the fairness of Taobao search, so that all sellers in the whole network have the opportunity to show it, provided that the title keywords and category attributes are optimized and consistent with the search habits of buyers. However, to avoid illegal operations, we must also join services such as consumer protection.
the shelf time should be well controlled, and how to control the data of buyers' browsing time and purchasing time provided by the reference data cube. By optimizing the search optimization of shelf time, it should not be a problem for small sellers to earn small money to support themselves if their customer service and sales skills are ok. Popularity ranking is a ranking based on popularity factors such as baby's sales volume, page views, collection volume, etc., so many well-made online stores will try their best to create their own explosions, attract traffic by explosions, and drive the sales of other babies. There are many kinds of paid traffic, that is, advertising, which can be chosen according to your actual situation. At present, the through train and taobao guest should be suitable for all ages. The through train is an easy-to-operate promotion tool. You can use all the words you chose in keyword optimization before. Of course, you have to analyze the buyer's traffic time, payment time and geographical distribution through the data Rubik's Cube, and put it in a targeted way, and track the delivery effect every day and adjust the promotion plan reasonably. Upper bid limit of through train: baby profit x baby conversion rate. If necessary, you can mention it online and decide according to your own budget. Under normal circumstances, the promotion of through trains is only aimed at products that will cause explosions. The choice of explosions is very particular. Generally speaking, there are many styles to choose, and they are classic models, which will not be out of date for a long time and need to be in stock. And the related sales content of the baby details page should be optimized. The price system of online stores can basically be divided into four parts: publicity, profit, competition and brand. It's enough for small sellers to have the first three. Publicity products just play the role of attracting traffic, and the prices and styles are relatively acceptable, which can bring relatively large sales, thus further enhancing the position of "popularity" ranking on search pages. Profit-oriented products are products that make money. Every explosion page needs to optimize the content of related sales and guide buyers to buy high-profit treasures. Of course, customer service personnel also need to be guided when receiving consultation. Competitive products mainly enrich the choice of shop products. Taobao guest promotion sometimes needs to be done, and the commission ratio should be controlled well. If the specific know-how is new, we should go to Taobao's gang to have a look. What are the platforms for Taobao promotion
1. taobao guest promotion: At present, this method is more reliable, because it is a business that is promoted first and then paid. For example, Niudan, a well-known high-flow platform, is free to show and click, and the Taobao commission is paid only after the transaction is completed. This promotion method is widely used at present.
2. Gift promotion: Xiao Bian thinks this is also a good promotion method. When buying goods, he gives small gifts when reaching a certain amount. Many people like "giving" things. Although the gifts themselves are not valuable, they will satisfy many people's "vanity" and they will feel that they have earned it, so gift promotion is a good choice.
3. Taobao community promotion: As online shopping is still popular, many Taobao communities have sprung up. Both buyers and sellers like to soak in the community. Buyers want to find what they need, while sellers promote their own products here. Everyone may become your potential customers, but some community rules should be paid attention to when promoting.
4. Forum promotion: The forum is also the most widely used and popular place at present. For example, Tianya Forum is known as the largest exchange community for Chinese, and its large number and popularity can be seen. Of course, there are many forums with high popularity. It is appropriate to be a promotion place here. Of course, advertisements and water stickers are forbidden in forums like Tianya, so we should be skillful in posting and sign the forum can also play a promotion role.
5. QQ group promotion: QQ, as the most commonly used chat tool, is naturally a rare promotion tool. We can join some exchange groups of Taobao buyers or sellers to promote our products through chatting. Of course, don't overdo it, so it is likely to be kicked out of the group by the group owner.
6. Blog promotion: Nowadays, blog marketing is relatively popular. For example, well-known bloggers such as Han Han, who are widely known to us, all have links to online stores. If you can start a blog, hang a link to an online store in your blog, and the traffic will increase.
7. Through-train promotion: This is the most direct promotion method to increase store traffic. You only need to choose the baby that you think is more advantageous and competitive, and then hang up the through train. Because this is paid promotion and there is no guarantee that there will be a transaction, you are very particular about the choice of baby, price control, hanging channels and methods, etc. This kind of money-burning, so you must pay attention to the precautions.