Authentic. Jordan bought 263 sweaters in Taobao, a special store, but bought 149 clothes, all of which are genuine. Because it belongs to the era of e-commerce, businesses are trying to sell online, and hesitant outlets have no rent compared with physical stores, so they are cheaper to sell. Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003.