1. Market changes: The jewelry market is a constantly changing industry, and the needs and preferences of consumers will also change with time. The design style or product features of Chow Tai Fook Chun Xue series no longer meet the current market trend and consumer demand, and the company will decide to stop production of this series to adjust the product line to meet the market demand.

2. Production cost: Production cost is one of the important considerations in business operation. The production cost of Chun Xue series is too high, resulting in low profit rate or unprofitable. Chow Tai Fook will decide to stop producing this series to reduce costs or redistribute resources.

3. Brand image adjustment: Brand image is very important for jewelry enterprises. Chow Tai Fook decided to adjust its brand image to make it more in line with the times or the target consumer groups, and Chun Xue series will no longer meet the new brand positioning and image requirements, so it will stop production.