Five articles on Chinese Valentine's Day event planning
Purpose of the event:
To promote the atmosphere of the Chinese Valentine's Day, promote the promotion of chocolates and other valentine's items, and enhance the affinity of the Xinhuadu brand.
Activity slogan
Valentine’s Day, are you ready?
Event time
August 15th (the seventh day of the seventh lunar month, commonly known as the Chinese Valentine's Day)
Event content
1. " Chinese Valentine's Day Plan"
Create a Valentine's Day column outside the mall to introduce the mall's Chinese Valentine's Day activities and encourage target customer groups to come to the mall to buy chocolates. Rag dolls, etc. are used to express their love, and provide them with a platform to express their love and promote the sales of related products in this mall.
For example: "In fact, it is not easy to say that I love you. It takes too much time." What courage!" Then you should do this - go to Xinhuadu Shopping Mall to buy a box of chocolates for her to express your love; take her to Xinhuadu Shopping Mall to watch the "Xinhuadu Lover's Theater"; secretly go to the Xinhuadu Service Counter Fill out a playlist and let the sweet voice of the mall announcer express your feelings for you; finally, take a photo of yourself as a souvenir.
Relevant support: Content, production - Marketing Department
2. Lover photo taking
Joint promotion with "Paitiele" at the entrance of the first floor, every day Lovers who spend over NT$39 can take a set of free "Packing Fun" photos for two people worth NT$20 with their shopping receipt.
Related support: Joint Promotion Negotiation - Marketing Department
3. Mood Song Request
On the day of Chinese Valentine's Day, you can go to the service desk to fill in a free song request list , the broadcast will bring your "heart".
Chinese Valentine's Day song list
The name of the singer, Mr. and Mrs., the name of the person you are confessing to, Mr. and Ms.
Confession content
Song content: "Say I Love You", "Love Confession", "Deep Love", "The Moon Represents My Heart", "Limited Time Delivery", "Love" White Paper" "Nine Hundred and Ninety-Nine Roses" "Love Like Tide" "Faith" "Love You Ten Thousand Years".
Related support: playlist production - marketing department, broadcast support - front desk department.
4. Valentine’s Day Chocolate Exhibition
1. Make a chocolate pile on the second floor;
2. You can also write POP in front of other related products. Incite target customer groups to purchase. Such as: stuffed toys, family planning supplies.
Related support: product selection - purchasing department, pile layout - marketing department, POP - marketing department.
5. "Lovers' Theater"
The theater on the third floor is scheduled to broadcast two classic romance films on August 15, such as: "Flying Dance" and "Titanic" .
Related support: film selection - marketing department, theater layout - marketing department, POP - marketing department, broadcast support - front desk department.
Club Chinese Valentine’s Day event plan July 31st is the traditional Chinese festival - Chinese Valentine’s Day. According to ancient legends, Valentine's Day falls on July 7 of the lunar calendar. It has become a special festival for contemporary fashionable men and women to pursue fashion and express their love. It is similar to Valentine's Day on February 14. In order to create the operating characteristics of the ** club and fully reflect the "luxury and fairy mirror", the PARTY department has made the following activity planning based on the current company's operating conditions and **.
1. Activity theme Chinese Valentine's Day* *New fashion theme party event Love Shockwave to find the goddess in your heart
2. Event time July 30th and 31st
3. Purpose of the event
1 . Through this activity, improve the brand appeal of ** Club in the surrounding markets of the same industry;
2. Increase the average daily turnover by 20% (After the activity, the Finance Department will report the activity to the Board of Directors. Results)
4. Activity concept, entertainment venue activity experience, planning and integration based on the current consumer psychology of fashionable urban men and women who like to find sex and fresh sex. The activity uses a large-scale dating method to encourage. "Guests who come to ** entertainment try their best to talk to strangers", and through our careful and strict control of the dating program, I believe we will be able to create a cheerful and fresh night bar life model.
(For specific control methods, see the sixth wave of love impact in the plan)
5. Activity methods
1. Integrate customer resources from various departments of the company, and send messages to customers uniformly in the form of short messages Publish activity information to guests;
2. Publish activity information, content, and activity methods to guests who have recently visited the company through outdoor advertising, DJ booths, LED displays, private room computers, etc.;
3. Carefully arrange the event venue and strive to create a romantic and beautiful festival atmosphere;
4. This event uses the PASSION hall as the activity center, supplemented by KTV private rooms;
5. All female guests who come to ** on the 31st can receive a rose at the reception desk
6. Two chocolates will be given as a gift at the opening of the lobby.
6. Activity content The first wave of love impact: "Find the goddess in your heart" (pay attention to consideration)
①. Activity slogan: Speak firmly to strangers;
②. The company designs its own friendship cards, male (green) and female (pink); the content of the friendship card is: name), age, hobbies, work, and requirements for him/her;
< p> ③. After the guest opens the table/card, the guest will be given a friendship card along with the snacks and snacks for the guest to fill in;④. The guest can observe and then entrust the waiter to give the friend card to the guest. The person you like;
⑤ If both parties are interested, they can start dating after communicating with the waiter.
⑥. In order to activate the business atmosphere of the hall during the event, the company may consider arranging for DJ waiters who have not entered the room to wear casual clothes to participate in the event. (The specific implementation arrangements will be decided separately)
The second wave of love impact: "show off yourself, ***MM call order" (This plan includes halls and private rooms) The company director and superior cadres will inspect the women present that night Observe the guests. If you find a young and beautiful girl, you can notify your subordinates to invite her to perform a simple performance on stage at a specific time in the company (the host and performance time will be arranged separately). After the performance, you can receive a company-made cocktail card. You can get it with your wine card. Go to the cocktail bar to get a designated cocktail. The selection of this activity shall be subject to the signature and approval of the general manager or director of the company.
The third wave of love impact: "True Confession" For all lovers who visit ** on the night of Chinese Valentine's Day, the company can provide them with the opportunity to step onto the DJ stage and express their love loudly. You will also receive a complimentary bottle of Tanghui champagne. (How can a special sincere confession on a special day not move her/him)
The fourth wave of love impact: "Romantic***" (This plan includes halls and private rooms) Event period: July 30 From July 31st to 31st, anyone who consumes more than a dozen beers or spends RMB 300 will receive an on-site lottery ticket at 0:00 on July 31st, and so on.
Use the raffle ticket to win the prize on the spot. First Prize: Three people will receive a deluxe room in a ** hotel for one night with romantic decoration and a bottle of champagne. Check-out time will be postponed until 4 p.m. Second Prize: Three digital MP4 players each; Third Prize: Ten chocolates each One box (specific implementation arrangements will be decided separately)
7. Scene layout
1. Gate:
① Opposite the gate: 3.5 meters * 2.5 meters advertising Two cards, indicating event information; (Full guide for 20xx Valentine’s Day activities: PASSION invites you and your partner to participate in the **Qixi Valentine’s Day Party, and speak your love out loud so that everyone can witness your love. , bring your sweet love together, dance and express love on the spot)
②. Door glass: heart-shaped and rose pattern;
③. Door: pink balloons. embellishment.
2. Lobby:
①. Use wooden boards to make a heart-shaped signature wall in the middle of the lobby, surrounded by roses;
②. Aim at the fence on the second floor of the gate The marble walls are spray-painted and engraved with words: Chinese Valentine's Day** Brand new fashion theme party event Love shockwave to find the goddess in your heart;
③. The stair handrails are decorated with red roses;
3 , Hall:
①. DJ booth: The front panel is decorated with multi-color roses and engraved with foam: "You are my rose, you are my flower";
②. The walls surrounding the hall are engraved with silver reflective characters. Different sizes: Tang Poetry 1: The umbrella in front of the begging house is clear, the crescent moon is mixed with the twin stars; the girls next door all imitate each other, and fight for the golden pot to predict his future. Tang Poetry 2: On July 7th, in the Hall of Eternal Life, in the middle of the night when no one is whispering. I wish to be a winged bird in heaven, and a twig on earth. Song Dynasty Poetry 3: The slender clouds make tricks, the flying stars spread hatred, the Milky Way is far away and dark. There are countless people in the world. Tender as water. The good times are like a dream, can you bear to look at the Magpie Bridge on your way back? If the love lasts for a long time, how can it last day and night? ③. Each pillar in the hall is decorated with roses and heart-shaped patterns.
4. KTV private rooms:
①. Place a rose on each table in each private room;
②. Place activity plans in each private room and A copy of the details.
8. Activity arrangements
①. The planning department will modify the plan according to the opinions of the general office and the board of directors and prepare for implementation;
②. The engineering department will follow the drawings Complete the production and installation of advertising stands before the 20th;
③. The lobby department and KTV department will allocate manpower to cooperate with the artists to complete the layout work on the 29th, and place orders for cosmetics on the 31st. The waiter does simple makeup;
④. The Finance Department makes arrangements for raffle tickets and prizes, distributes them, and purchases event cards;
⑤. Arrangements for the DJ station and program department in the lobby Adjustment of music routes and programs during the event, 29th Board of Directors program list;
⑥. The general office should contact the advertising location and ** hotel before the 20th to make room and catering arrangements. It is best to contact Jewelry The event will be held jointly by the merchants and wine merchants (if feasible, another activity cooperation plan will be provided to the partners)
9. End
Event time:
< p> August 16, xx, 7:07Activity theme:
Theme elements:
Classical Valentine’s Day discount service
Activity location:
xx Village, in all directions, next to the Tibetan Mastiff Base on the mountain opposite xx
Activity target:
xx young single men and women aged 18-35
Appeal elements:
Warmth, romance and carnival.
Activity fee
100 yuan for men and 50 yuan for women, including event prizes, props, venue fees, buffet barbecue fees, drinks, etc.
Activity content
1. On-site activities:
1. Please paste the numbered cards received by each participant on the top of the left chest; (Put the prepared numbered pieces of paper into the game box, and proceed (used during games)
2. The site is divided into several areas a (for men) and area b (for women). Please follow the volunteers to lead you to sit down when entering;
3. The host will be brief Introduce, and ask each guest to say what you want to say most as a "true confession";
4. Encourage male and female guests to freely combine on stage to play romantic games. Liven up the atmosphere through small games.
Mini Games
Toss the hydrangea. The host will randomly select 5 ladies from the game box to throw the hydrangea. (All guests stood up to liven up the atmosphere) The five temporary couples produced on the scene were tested for their tacit understanding. (Needle in Balloon) There are prizes and penalties, and 1-3 people will receive small gifts. 4-5 people receive the punishment that everyone comes up with together. (It can’t be too outrageous)
5. On-site popularity competition. Applicants can present roses to the person they like, or write your number on the rose and ask your matchmaker to hand it over to the other person.
Roses can be purchased at the on-site work area (2 yuan each);
6. The buffet barbecue begins, with 3-4 pairs of male and female guests sharing the delicious food together.
7. Some interactive programs will be arranged on site, and everyone is welcome to actively participate; (see the program list for details)
The content of the program list is determined by the registration of guests participating in the event. (There is no limit to songs, dances, and poetry recitations. If you need music, please contact qqxx in advance)
8. The conference encourages you to boldly show yourself and perform on stage. Present flowers to the person you like on the stage and show With your true self, you can attract the attention of the opposite sex and find your perfect match.
9. Encourage male and female guests to freely combine on stage to play romantic games. Liven up the atmosphere through mini-games (those with the highest applause and cheers will be rewarded) and select the 3 best couples. (Small gift)
10. Free communication time.
11. The host gave a closing speech and the event ended successfully.
2. How to leave a message to the other party:
1. Applicants can browse all the information boards on site;
2. The conference provides a free registration for everyone Three wish stickers are provided. If you are interested in someone's information, you can write your own contact information on the wish sticker and paste it on the other person's information board.
3. If you don’t have enough wish stickers, you can purchase them at the on-site work area;
4. The conference is only responsible for the applicants who participated in this blind date meeting and did not use this The conference is not responsible for the authenticity of the messages posted on the conference’s wish list.
3. Registration:
1. Those who have registered should collect the number plate with the registration form receipt at the registration office;
2. After registration, please go to the designated area Take a seat;
3. Please keep order when entering and do not rush;
4. After entering, please actively participate in various socializing activities and abide by the arrangements and arrangements of the on-site staff. Game rules;
1. Activity theme
"Romantic Chinese Valentine's Day, rich love" "Romantic Chinese Valentine's Day, beautiful love"
2. Activity method ;
1. Integrate the customer resources of various departments of the company and release event information to guests in the form of short messages;
2. Through outdoor advertising, LED displays, private room computers, etc. Publish event information to guests who have recently visited the company;
3. Carefully arrange the event venue and strive to create a romantic and beautiful holiday atmosphere;
4. Every August ** Female guests who visit KTV can receive a rose at the front desk;
5. When you come to the store to open a private room, you will receive two chocolates as a random gift.
6. 23% discount on all room rates.
3. Lucky Draw:
1. Anyone who spends 77 yuan in the supermarket that night can get a lucky draw ticket. The more you buy, the more you get, and so on.
2. First prize: a room in a Home Inn for one night;
Second prize: a bottle of champagne for three persons;
Third prize : One box for each of the five chocolates;
IV. Scene layout 1. Gate:
①. Door window: two billboards with event information;
②. Door glass: heart-shaped and rose patterns;
③. Door: decorated with pink balloons.
④. Rent 4 wedding Roman columns in the lobby on the first floor. Add white gauze and roses.
2. Lobby on the second floor:
⑴ A heart-shaped pattern is used in the center of the front desk of the lobby, surrounded by roses;
⑵ The aisle is decorated with balloons.
⑶Scatter rose petals under the glass of the coffee table in the private room, and place a number of balloons randomly in the private room.
④Hold a heart-shaped pattern under the box chandelier or projection.
5. Lucky Draw Time: 23:00 on the evening of August **
6. Lucky Draw Location: ***
1. Event Background
Chinese Valentine's Day is a traditional Chinese Valentine's Day. As Chinese people increasingly cherish China's traditional culture and folk festivals, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the must-celebrate festivals for couples. As the traditional festival approaches, this event will cooperate with the organizer to create a strong festive atmosphere and create a warm and cheerful friendship experience for guests participating in the event.
2. Purpose of the event
Mainly to exaggerate the atmosphere of the Chinese Valentine's Day, enhance the affinity of the organizer, and promote guest interaction and cooperation through the event, thereby achieving good development.
3. Organizational Structure
Organizer: Binjiang Trade Union
Co-organizer: Kaiai Alliance
Participating Units: To be determined
4. Participating media
City Express, Youth Times, Business Daily, Zhejiang Business Magazine, etc.
TV media reports of Zhejiang Guangzhou Group and Hangzhou Guangzhou Group
< p> 5. Activity informationActivity name: Looking for "Love" Chinese Valentine's Day (reference, to be determined)
Activity date: August 24, 20xx
Activity Venue: Paradise Software Park
Number of participants: about 100
6. Activity plan
a. Early preparations
Preparatory Committee: Responsible for party preparation and smooth running.
Composition of the preparatory committee: The Kaiai Alliance is mainly responsible, and the main person in charge of the organizer is invited to assist and supervise.
The organizer collects the information of the guests and fills in the relevant party participation form (used for the first experience game of making love for the first time)
Ask the guests to prepare a favorite small gift (success in holding hands) For exchanging gifts or giving to the person you like)
b. Activity overview process (time reference)
17:00
Guests will sign in
17:00-18:00
Dining time for guests
18:00 - 18:05
The emcee announces the opening, introduces the guests present, participating guests and Activity Overview
18:05 - 18:10
Speech by the organizer's guests
18:10 - 20:00
Guests participating Interactive time (participate in guest interaction)
20:00 - 20:15
End of party
Setting of event highlights
In order to achieve the party For those who have successfully held hands, three collective sessions are set up:
The first experience of love (preliminary pairing on the projection based on the guest information fed back during the preparation period, selecting party partners for the guests, playing games and various games link)
A small exchange of love (guests bring their favorite gifts to be exchanged and delivered, and then proceed to the second step to independently choose the party partner and start a party)
Cupid of Love (All girls who have a crush are asked to cover their eyes, and the boys will perform a kissing ceremony to further identify the person holding hands, and win the grand prize of a candlelight dinner for couples (to be determined), starting a party***)
A small game area is set up on site
(Chinese lantern riddles area, psychological games area, DIY favorite gift area, wishing and lantern area, etc.)
A small game area is set up to provide guests with a preliminary understanding , creating a variety of relaxing atmospheres. Through the combination of home party and away garden activities, the enthusiasm of the participants is mobilized and the sense of participation of the guests is enhanced.
Chinese Studies Lantern Riddles Area: The event venue has a Chinese Valentine's Day lantern riddles area, where guests can interact and guess lantern riddles in this area. The riddles are related to the Chinese Valentine's Day theme. Guests who guess correctly will receive corresponding small gifts. Give away.
Psychological game area: The event venue has a psychological testing area, where psychologists are arranged to do simple psychological tests for the guests, and
provide test analysis for them. At the same time, the experts can communicate with the guests. Relieve stress at work and other aspects.
DIY small gift area: The activity venue has a DIY handicraft area. In the DIY handicraft area, you can make lotus lanterns and write down wishes. You can also learn to make Chinese knots, origami, tie flowers, balloons, etc. After completion, you can give it to your favorite person or keep it as a souvenir.
Wishing and lighting area: There is a wishing and lighting area in the pool of the event venue. Guests can make their own lotus lanterns and write down their wishes in the DIY handicraft area. They can place lanterns in the lighting area. After nightfall, the pool will be filled with water. Candlelight, the scene is warm and romantic.