From the actual situation, the accuracy of the above prediction is confirmed. The collapse of new car-making enterprises such as Lindsay and Bojun has once again triggered the reflection of the whole industry. In contrast, the successful listing of Ideality and Tucki in the United States won the favor of capital, further increasing their survival chips. At the end consumer level, it can be seen from the monthly sales ranking of new energy vehicles published by the Federation that more and more top ten C-end models are shortlisted. As for the strength of Tesla, needless to say, domestic models? The delivery volume has exceeded 10,000 for many months, which has already opened a big gap with the pursuers behind.
On the other hand, the new energy market must be the Tesla model? The first showdown between Y and Weilai EC6 will be very interesting. According to the latest news, the EC6 show car has arrived at some NIO? In the exhibition hall of the house, the number of potential consumers who come to see the car recently has increased significantly. According to foreign media reports, responsible for modeling? Y domestic production line factory project has entered the final stage, and this model will be delivered in Q 1 quarter next year.
Therefore, war seems to be on the verge. "Weilai spent three years doing Tesla from establishment to mass production to delivery of models? S always something that took nine years to complete. This is what Li Bin said in an interview recently, which is more like a movement and a "declaration of war".
Towards a completely different "technology tree"
For a long time, the outside world has always been willing to model Tesla and Weilai, the two main sales models. 3, ES6 endless comparison. Although this practice is easy to understand, after all, as a representative product of new cars made in China and the United States, it has shouldered an extremely important mission since its birth and naturally gained a lot of attention. However, no matter from the perspective of vehicle positioning or product size, it is completely irrelevant in essence, and such a comparison is of little significance.
However, when Tesla announced that it would launch the fourth production Model Model? 3 coupe SUVs on the same platform-models? y； NIO in 20 19? On the same day, Li Bin was followed by EC6, a coupe SUV on the same platform as ES6. It can be seen that maybe this is the beginning of real competition, and there will be a fierce battle between them. What about the domestic model? With the upcoming release and mass production of Y, Weilai will feel the strongest threat from Tesla.
Before this, it is necessary to take stock of the advantages and disadvantages of the two models from the product strength level. Externally, EC6 inherits the design language of Weilai family as a whole, and it is homogeneous with ES6 except for the overall shape of the slip back. However, there are obvious differences in details, and the visual effect of EC6 is more full, highlighting the sports attributes. Models? Y is better understood and can be regarded as a Model more simply and rudely? 3 Pull up the Plus version without adopting a similar mode? X's gull wing door design.
In terms of interiors, the two models are almost the same as the previous models, but they have improved in color matching and details. Only in terms of the most direct sensory luxury and working materials, EC6 is obviously ahead of Model? Y. Performance and endurance are the most important parts of electric vehicles. EC6*** is available in two power versions. The sports version is equipped with dual 160kW permanent magnet synchronous motors, with a total power of 320kW, a total torque of 610n m and an acceleration time of 5.4s per 100km..
The performance version and the signature version are equipped with a front 160kW permanent magnet synchronous motor and a rear 240kW AC asynchronous motor, with a total torque of 725n·m and an acceleration time of 4.5s per 100 km. As for batteries, EC6 is equipped with a 70kWh ternary lithium battery pack by default, and the battery pack with a battery life of 430/440km in NEDC mode can be selected, and the battery pack with a battery life of 100kWh in NEDC mode can be increased to 605/6 15km.
Looking back at the model? Y, judging from the vehicle selection given by official website at present, China * * * has a long battery life version and an all-wheel drive version, both of which use two independent motors, with an acceleration time of 5.1/3.7s. Under stricter battery life standards, Model? The Y-dual-motor all-wheel drive long-life version WLTP has an estimated battery life of 505km, and the high-performance version WLPT has an estimated battery life of 480km.
In all fairness, since EC6 is better than Model? Y's body size is larger, and when it gets relatively abundant internal space, it is followed by greater vehicle weight. So in terms of battery life, performance and even handling, Model? Y has some advantages. But on the practical level, EC6 is obviously more popular with end consumers.
In addition, in terms of autonomous driving and vehicle intelligence, there is no doubt that Tesla's technical barriers in the previous sector are temporarily insurmountable like Weilai's, and its assisted driving system gives drivers and passengers a very mature feeling in the specific use process, while Weilai is slightly backward. However, as far as the intelligentization and localization of locomotive system are concerned, from the accumulated user feedback, Weilai is obviously superior to Tesla, and this has just become another long board of EC6.
Finally, the terminal price link that everyone is very concerned about. At the Chengdu International Auto Show held two months ago, EC6 officially announced the selling price and began to pre-sell. From now on, Weilai App and official website will start matching, and the first batch of vehicles will be delivered in late September, with prices ranging from 368,000 to 468,000. And models? The price of Y remains at 488,000-535,000 yuan, and it seems that EC6 is more cost-effective.
But please don't forget that last year's model? The repeated "official demotion" of 3 has triggered a large-scale public opinion crisis, but it also reflects from the side that the localization rate of spare parts is constantly improving, as well as its horrible gross profit margin and cost control ability. So I can't help but guess that Model3 has a 75% part commonality? Y, there will be huge room for price reduction after domestic production. This is also unmatched by Weilai, which has just achieved positive gross profit margin. However, the "BaaS" vehicle-electric separation model launched last month has become the "bottom card" of the latter.
Therefore, only from the specific performance of the products, the two have moved towards a completely different "technology tree." EC6 is more focused on configuration and luxury, models? Y has always been a geek and avant-garde. Under each other's advantages, which is strong and which is weak can only be left to time and the market to examine and judge.
Energy supplement system? The next decisive point?
With the high-speed iteration, the shortcomings of specific models will be continuously repaired by mature new car companies. There is no doubt that this conclusion is placed on Wei Lai and Tesla. So how to seize more shares in the terminal market and gain the recognition of users, the "energy-supplementing system" has become the next decisive point.
In fact, not long ago, Li Xiang, the founder of Li, expressed his opinion in his personal circle of friends: "I feel that most of my peers will seriously underestimate Tesla's self-built super charging station, because it promotes sales by building charging stations and charging systems. Otherwise, a 445-kilometer model? The 3,420km ES6 is expensive and has a short battery life. How can I become a sales champion? With the popularity of C-end electric vehicles, more and more buyers of new energy license plates do not have the installation conditions for household charging piles. As the number of electric vehicles increases, the experience of fast charging will continue to decline. Being able to stably solve the most basic charging experience is the foundation of the sales core. The most basic competition of three meals a day has actually won. Good products and good services are all extra points. "
As he said, sometimes I always wonder what kind of electric car I need. Is it blind to compete for comprehensive cruising range to see who can travel further on a single charge? Or try to distinguish it from traditional fuel vehicles in terms of car experience, energy supplement system and ecological model construction? At this stage, the latter may be the real answer.
So, compare EC6 and Model? Y. Resources in the past year and a half, although Tesla's overcharge construction has seriously lagged behind the sales growth, the former has made great efforts this year, according to the 2020 plan? Compared with the sum of the past five years, the annual overcharge will double. As for Weilai, according to the latest data, 14 1 power station has been built, covering 64 cities.
In the general direction, investing heavily in the construction of energy supplementary facilities has become the development direction of both sides. For this reason, after providing users with a better charging experience, the cruising range becomes less important after reaching the average level. At the same time, convenient charging facilities sometimes really prompt potential consumers to make the final decision to buy a car. Only from the number of Tesla overcharge stations and Weilai power exchange stations, the former is still in the leading position. At the same time, service is also the key to determine whether the two models can sell well. In this part, Weilai has established a strong reputation among users, and Tesla is obviously unprepared.
Finally, this paper expounds the concept and model of EC6. Behind Y are the spears and shields of products, energy supplements and services, but what needs to be paid attention to is their role in the brand. As we all know, Weilai chose China high-end pure electric SUV as the starting point at the beginning of its establishment, and then successfully "hatched" two models, namely ES8 and ES6, so the arrival of EC6 is more icing on the cake. On the one hand, continue to supplement the product line, on the other hand, give users more "younger" choices.
And models? As a Tesla SUV with more cost-effective advantages, Y is destined to be with Model? 3 gradually change the model? Like S, it has become the "main sales responsibility" of Tesla brand SUV models. At that time, in the domestic market, Tesla B-class pure electric cars will continue to be shouldered by Model3, while the heavy responsibility of the intermediate pure electric SUV market will be carried out by Model? You hold the stick. Therefore, from the perspective of the tasks and specific roles, the main points of the two have begun to form differences.
In short, what can be guaranteed is, "Tesla mode? The listing and delivery of Y has been imminent, and there is not much time left for Li Bin and EC6 to prepare for the war. " As for how to choose? I still want to hear your answers.
Text/Cui
-
Wechat searches for "Car Commune" and "One-sentence Comment" to follow the official account of WeChat, or visit the Daily Auto News Network for more industry information.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.