(1) What courses and textbooks are there for e-commerce majors?

Brief introduction of advanced vocational certificate scheme for e-commerce

I. Examination Courses and Credits

Serial Number Course Code Course Name Credit Remarks

Introduction to e-commerce 4

00897 Introduction to E-commerce (Practice) 2 Online working hours shall not be less than 24 hours.

2 00900 Web page design and production 2

0090 1 Web Design and Production (Training) 3 The online working time shall be no less than 36 hours.

3 00906 e-commerce website design principles 3

00907 e-commerce website design principle (practice) 3 online working time is not less than 36 hours.

4 00908 Network Marketing and Planning 3

00909 Network Marketing and Planning (Practice) 2 Online working hours shall be no less than 24 hours.

5 009 10 network economy and enterprise management 6 choose one from the other

6 009 1 1 internet database3

009 12 internet database (internship) 3 online working time is not less than 36 hours.

E-commerce and finance

009 14 E-commerce and Finance (Practice) 3 The online working hours shall not be less than 36 hours.

8 009 15 e-commerce and modern logistics 3

009 16 E-commerce and Modern Logistics (Practice) 3 The online working time shall not be less than 36 hours.

Total credits 46

Second, explain

In the self-taught e-commerce major and Sino-British cooperative business administration major, through the introduction to e-commerce (including practice), the results of the course of web design and production (including practice) can replace the test results of the course of the same name in this plan.

Third, the study bibliography

1. Design principles of e-commerce websites

Principles of E-commerce Website Design, edited by Yu Miao, China Financial and Economic Press (2007).

2. Web design and production

Web Design and Production, edited by Yu Miao, Renmin University of China Press (2006).

3. Network marketing and planning

Network Marketing and Planning, edited by Chu Fuling, Economic Science Press (2007).

4. Network economy and enterprise management

Network Economy and Enterprise Management, edited by Li Fengyun, Liaoning Education Press (2007).

5. Electronic commerce and finance

Electronic Commerce and Finance, edited by Jin Chen and Xie Huaijun, Liaoning Education Press.

6. E-commerce and modern logistics

Electronic Commerce and Modern Logistics, edited by He Mingke, China Financial and Economic Publishing House (20 10 edition).

⑵ The undergraduate e-commerce major scored high in the freshman and senior courses.

The courses of Shanghai University of Finance and Economics can be referred to.

Training plan for information management and information system (e-commerce) undergraduates majoring in information management and information system in the School of Information Management and Engineering, Haicai University.

Legal basis of 1

2 College English Ⅱ

3 College English Ⅲ

CET-4

5 College English 1

6 philosophy

Introduction to 7 *** Theory

8 Contemporary world economy and politics

9 Introduction * * *

10 college students' ideological and moral cultivation

1 1 College Chinese

12 sports 1

13 sports Ⅱ

14 sports Ⅲ

15 sports Ⅳ

16 medical care

17 military theory

18 political economy Ⅰ

19 political economy Ⅱ

20 Western Economics I

2 1 western economics Ⅱ

22 advanced mathematics (below)

23 Introduction to Economic Law

24 International Trade Theory and Practice

25 management

26 Accounting 1

27 Accounting Ⅱ

28 statistics (mathematical statistics)

29 management information system

30 Programming Basis (*)

3 1 linear algebra

32 probability theory

33 Advanced Mathematics (1)

Supply chain and logistics management

35 principles of electronic commerce

36 e-commerce system construction

37 e-commerce management

38 database technology

39 data structure increment

40 Information System Analysis and Design

4 1 computer network increment

42 Information Technology Foundation

43 network marketing

44 Project Management (*)

45 company strategic management

46 business management simulation

47 themes of e-commerce

48 E-commerce Economics

49 data mining

50 operation and operation management

5 1 corporate finance

52 multimedia technology

53 Enterprise Resource Planning System (*)

54 information system resource management

55 database foreground development tool△

56 business communication

57 financial electronic engineering

Decision Support System and Expert System

59 accounting information system

Quantitative methods in 60 management

6 1 E-commerce Case Analysis

62 e-commerce security

63 network application tools

There are other universities, most of which are

1. Politics (120 class hours, including 32 class hours of legal basis)

Teaching Marxist theory, * * thought, * * theory, * * important thought, current affairs and politics, ideological and moral cultivation, professional ethics and legal knowledge. Establish a scientific outlook on life and the world, and firmly believe in taking the road of Socialism with Chinese characteristics. It is required to clarify the main positions, viewpoints and methods in theoretical teaching.

2. Sports (96 hours)

Teach the basic theory of sports and the basic knowledge of sports, and train the basic skills of sports. Understand the normal development law of human body, learn scientific physical exercise methods, form physical exercise habits, improve the level of sports technology, and reach the "College Students' Physical Education Qualification Standard".

3. Advanced Mathematics (96 hours)

It mainly teaches the basic knowledge of unary calculus and ordinary differential equations, introduces some contents of engineering mathematics, lays the necessary mathematical foundation for subsequent courses, and cultivates students' abstract thinking, logical reasoning and engineering calculation ability, especially the ability to solve practical problems by using mathematical knowledge.

4. English (148 class hours)

On the basis of middle school English, systematic study is carried out to cultivate students' necessary and practical language knowledge and skills. Have the ability to read and translate English materials related to this major, know about 3500 English words and a certain number of phrases (including those mastered in middle school), and have the ability to identify new words according to basic word formation. In teaching, students' reading comprehension, listening and speaking ability and English writing ability should be strengthened.

5.c language (1 16 class hours)

This course mainly aims at application, and introduces the basic knowledge of programming to students, so that students can master the basic methods and skills of programming in high-level languages and have the ability of computer application. Pay attention to training students to master the thinking method of computer processing problems.

6. Web page making (64 class hours)

This course pays equal attention to both theoretical and practical skills. Based on the triple system of "web design method, production technology and tools", the course content teaches students the language, methods and skills of web production from a systematic, practical and easy-to-learn perspective. It mainly includes: the basic knowledge of Web, the design and layout method of web page structure, the syntax of hypertext markup language, the technology of cascading style sheets (CSS), the use of web page making tools (Dreamweaver, Fireworks, Flash), website management and web page publishing technology.

7. Computer network technology (64 hours)

This course mainly introduces the basic knowledge of computer network and mainstream network technology. Computer network technology involves data communication, network theory, various network standard protocols and many related technologies, so as to facilitate students to fully understand and master network technology knowledge.

8. Database technology and application (80 class hours)

Database technology is the latest technology of computer data processing. This course introduces the basic principle, theory and technology of database system and the design and method of relational database.

9. Multimedia technology (64 hours)

From the perspective of application, this course comprehensively tells the basic knowledge of multimedia application and multimedia application design technology. Mainly includes: multimedia foundation: the software and hardware support environment needed for multimedia application; Collection methods of multimedia data such as sound, image and video; The use of commonly used software, such as Photoshop；; Principles of multimedia application design; Multimedia communication and network technology.

10.Java technology (96 hours)

This course mainly introduces the development history, characteristics and basic grammar of JAVA language, and introduces the programming foundation of JAVA language, the basic class library provided by JAVA, the graphical user interface of JAVA, and the exception handling, event response, file operation and thread of JAVA from the perspective of object-oriented programming.

1 1. Introduction to e-commerce (64 hours)

This course introduces all aspects of knowledge in the field of e-commerce comprehensively and systematically. Starting with the basic concept and system framework of e-commerce, this paper mainly introduces the network technology, EDI technology, security technology, electronic payment technology, logistics technology and website architecture technology related to e-commerce. Taking several mature industries in the field of e-commerce application as examples, this paper introduces the industrial application of e-commerce to enhance students' perceptual knowledge.

12. Fundamentals of Management (48 class hours)

This course is the basic course of economic management. It is a science that studies the process and laws of management activities and a scientific summary of management practice activities. The specific contents include: management and management science, the formation and development of management theory, planning, objectives, prediction, organizational overview, organizational structure, staffing, leaders, incentives, control and coordination, basic control theory, control technology and methods, and coordination.

13. Electronic payment and settlement (48 hours)

On the basis of introducing the related concepts, structures and functions of online finance, this course systematically expounds the contents of electronic payment, online banking, online securities, online insurance and online financial innovation, discusses the technical basis of online finance, and analyzes and expounds the security mechanism and risk management of online finance.

14. e-commerce system design (64 hours)

On the premise of introducing the basic concepts, technologies and principles of e-commerce system design, this course focuses on the overall picture of e-commerce system, IT technologies involved and some important business processes.

15. E-commerce case analysis (64 class hours)

By introducing famous e-commerce websites and system examples, this course analyzes the purpose, strategic conception, positioning, system structure, development process, technical characteristics, operation characteristics, successful experience and failure lessons of various e-commerce systems, and strives to enable students to further master the basic principles, development skills and operation process of e-commerce, with special emphasis on the effective combination of organizational management and information technology, as well as the influence of e-commerce systems on organizational structure and operation mode and efficiency, market structure, competition and society. In the learning process of this course, students are required to develop an e-commerce simulation website or a subsystem of a practical website in groups according to their actual background. Enable students to have the basic skills of analyzing, designing, implementing, maintaining and operating the actual e-commerce system.

16. E-commerce security technology (64 hours)

This course mainly focuses on ensuring the security of e-commerce activities. The first part is the basis of computer network security, including: the basic concept of network security, common network attacks and preventive measures; The second part is the basis of cryptography, including: the basic concept of cryptography, modern encryption technology, key management technology and identity recognition and authentication; The third part is the website security strategy and computer network security tools in e-commerce, focusing on firewall, computer virus prevention, security protocol, system intrusion detection and computer software protection, and combining with system examples, it explains the measures that should be taken to ensure its security in specific e-commerce applications.

17. Modern logistics management (64 hours)

This course is one of the main courses of e-commerce specialty. Starting from the relationship between e-commerce and logistics, this paper systematically introduces how to carry out modern logistics management under the environment of e-commerce. The course first introduces the basic knowledge and functions of logistics, and comprehensively introduces logistics, logistics management, logistics system, enterprise logistics, logistics process and logistics cost. On this basis, modern logistics information technology is introduced, including GIS, GPS, bar code technology, EDI technology and so on. Combined with cases, it introduces logistics center, logistics distribution, logistics mode, third-party logistics and international logistics. Finally, the concept of supply chain management with e-commerce characteristics is introduced. This course aims to fully understand logistics and its related theoretical knowledge and application methods, and realize modern logistics management with scientific management methods.

18. Network Marketing and Planning (48 class hours)

This course is one of the main courses of e-commerce specialty. Introduction, definition, characteristics and development of network marketing; Macro and micro environment analysis of network marketing; Online consumer behavior; Customer management; Online survey; Network market segmentation and target market; Establish a marketing-oriented website; Outward marketing; Online products and pricing strategies; The function of online channel, the length of channel, the relationship between channel partners and online retail; Online communication; Online relationship marketing strategy; Network marketing plan includes planning, environmental analysis, object identification, goal setting, marketing strategy, action plan, budget and evaluation plan.

19. enterprise informatization and e-commerce (48 hours)

This course introduces the problems of enterprise informatization construction and management from the dual perspectives of information system development and information resource utilization. This course first introduces the basic knowledge of information management, including information, information resources, information resources development and management, informatization and informatization management, enterprise informatization construction and management tasks, etc. Through the understanding of the above basic knowledge, the content of enterprise informatization construction is introduced. Including computer network construction, website construction, database construction, office automation system construction, manufacturing enterprise production and operation information management, invoicing business information management, financial information management, human resource information management, knowledge management system, ERP, BPR, DSS, CRM, etc. Finally, this paper introduces the development methods of enterprise external information resources, specifically involving the development of customer information resources, market information resources, network information resources and competitive information resources. The purpose of this course is to convey a sense of information to students, give the overall knowledge framework system needed to implement enterprise informatization, and have a better framework understanding of the functions, products and realization of some important software systems.

20. E-commerce regulations (32 hours)

E-commerce law is one of the main courses of e-commerce specialty. The main contents of this course include: 1. Fundamentals of e-commerce law, mainly discussing what is e-commerce law, websites and their responsibilities and e-commerce subjects; The second is the basic legal system of e-commerce, including data message legal system, signature authentication legal system, electronic contract legal system and its different types of online transactions; Three, e-commerce related legal issues, mainly involving consumer protection, personal data protection, unfair competition, legal relief and other legal issues closely related to e-commerce.

2 1. E-commerce project operation (32 hours)

Based on the basic principles of project management, this course introduces the basic principles of project management, the organizational form of information technology project management, the determination of staffing and its corresponding responsibilities, and the responsibilities and rights of project managers. Make students have a comprehensive and clear understanding of information technology project management, which can be used in the company's project management and project management informatization construction. The main contents are: the present situation of international and domestic project management, the main methods and technologies of project management; Time management methods and techniques of IT projects; Estimation technology of scale, labor, cost and defect of IT project; Quality assurance technology of IT projects; Integrated control technology of IT projects; IT project configuration management technology.

Practical links are:

1.c language training (two weeks)

Through two weeks of training in C language, I have mastered the grammar rules, common algorithm design ideas, environment and debugging technology of C language, and reached the national second-class C examination requirements.

2. Microcomputer assembly and maintenance training (one week)

Through computer system assembly, master the basic methods of computer assembly, maintenance and fault repair, and be skilled in installing common software, and make various system configurations and software settings.

3. Basic computer application training (one week)

Practice teaching is carried out around the national computer level B. Through practical training, students can master common office automation software such as operating system, word processing system, spreadsheet software and Inter operation. Meet the requirements of the national first-class B examination.

4. Web page production training (one week)

Master the design and planning of web pages; The structural layout and flow of the home page; Edit documents, images and tables; Create tables, links, and layers. The use of time axis; Make interactive pages. Scene; Role; Framework; The concept of layer; Process design of animation; Insertion and editing of sound; The use of masks; The application of action. Brush, the use of texture filling, big picture cutting, animation generation, mouse events, graphic optimization conversion output.

5. Database course design (two weeks)

Further consolidate and master the design method of relational database and master the development method of SQL Server database.

6. Object-oriented curriculum design (two weeks)

Master the basic principles and methods of object-oriented, master the basic knowledge of engineering programming, and gradually cultivate the basic quality of engineering programming.

7. E-commerce simulation system training (three weeks)

Through the simulation environment study of "Electronic Commerce Teaching Experiment Simulation System", I am familiar with all links in the process of electronic commerce operation and master the organization and management of electronic commerce operation.

8. Comprehensive practice of e-commerce specialty (8 weeks)

In order to cultivate students' ability to comprehensively apply professional knowledge, eight weeks of professional comprehensive practice is offered after the end of professional courses, and students are required to complete a small-scale project research. The subject is highly targeted, and the required professional skills and knowledge cover a wide range, thus cultivating students' strong comprehensive application ability.

9. Production (graduation) internship (24 weeks)

Through production (graduation) practice, on the one hand, students can participate in professional production practice for a long time, cultivate independent operation ability, troubleshooting ability and problem-solving ability, organize, manage and direct the production site, reflect the characteristics of applied and technical talents in higher vocational colleges, on the other hand, they can collect the required graduation design materials and related data.

10. Graduation design (graduation thesis) (10 week)

Graduation design is a summary and practical teaching form. Through the comprehensive application of various theoretical knowledge and skills, the graduation project carries out basic ability, comprehensive, systematic and strict training according to the business requirements stipulated by the training objectives. The design topic can be a realistic design combined with production tasks or a hypothetical topic, but each student must independently complete certain tasks and get comprehensive exercise.

⑶ What courses are offered in the e-commerce major of universities?

Courses for e-commerce majors in universities;

1) Basic courses:

Introduction to e-commerce, economics, management, accounting, operational research, statistics, English, marketing, modern enterprise operation, computer foundation and application, C language, network and data communication technology, database principle and network database technology, and e-commerce principle.

2) Specialized courses:

E-commerce system analysis and design, network marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, Dreamweaver webpage design and production, web standards and website reconstruction, FlashAction.

Script animation design, UI design, Asp；; E-commerce website construction, e-commerce management pragmatism, accounting computerization, Photoshop, economic law, ERP and customer relationship management.

I hope it helps you!

(4) What courses should the e-commerce major take?

Main courses: computer network principle, introduction to e-commerce, network marketing practice, e-commerce website promotion, e-commerce customer service, e-commerce website construction and maintenance, introduction to international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, web page color matching, web page design, data structure, Photoshop, Adobe Dreamweaver, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experiment e-commerce English, news gathering and editing basic skills, network marketing, online database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, Photoshop image processing technology, Access database, marketing, enterprise operation and management, network consumption psychology, illustrator, illustration creation skill foundation, Web development technology, RIA application development, data warehouse and mining, workflow, server management, database application, e-commerce and international trade, network marketing foundation and practice, exhibition marketing, e-mail marketing, telephone marketing, telephone English, foreign trade oral English, E-commerce international trade course design, network marketing course design, publication proofreading training, introduction to e-commerce (professional basis), XML, NLP super success, information resource retrieval, network information security, network economics, network law.

(4) Extended reading of e-commerce curriculum design: E-commerce majors train professionals with knowledge and basic skills in management, economy, law and network technology, computer technology, marketing, e-commerce technology and e-commerce management, who can engage in practical management, planning, research, consultation and investigation in various enterprises and institutions, financial institutions and * * * departments.

5] What courses do you mainly study in e-commerce?

Photoshop image processing, commodity video shooting and post-processing, explosion production process and operation (practical), Dreamweaver WEB design, Tmall commercial advertisement beautification, online shop decoration, mobile page decoration and details page, HTML5+CSS3, Web and mobile interface business cases, e-commerce security and online payment, network SEM, SEO optimization and promotion, network marketing and comprehensive practice.

[6] What courses are there for e-commerce majors?

E-commerce service professional courses:

Network science self-study guide, computer application foundation, computer network course, e-commerce law course, C language programming, introduction to e-commerce, logistics and supply chain management, software technology foundation, network marketing and comprehensive practice, website construction and operation management of marketing enterprises,

Management information system, e-commerce technology foundation, consumer psychology, online advertising design, e-commerce and modern logistics, database principle and application, network enterprise management, e-commerce security and online payment, java language, web page and website design, etc.

Specialized in training innovative and compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using network, improve enterprise management methods by using computer information technology and modern logistics means, and improve enterprise management level and ability.

(6) Extended reading of e-commerce curriculum design:

Employment prospects:

Can be engaged in enterprise website design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), enterprise commodity and service marketing planning and other professional work, or engaged in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, and engaged in e-commerce teaching in various schools at all levels.

What are the main courses of e-commerce?

Computer network principle, introduction to e-commerce, network marketing foundation and practice, e-commerce and international trade, e-commerce special letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, e-commerce experiment, etc. Network marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, photoshop photo processing technology, access database, marketing, enterprise operation and management, enterprise informatization, and online consumer psychology.

As a junior college student majoring in e-commerce, e-commerce curriculum design is urgently needed! ! !

There are e-commerce introduction, web page making, C language, international trade and practice, supply chain management, online payment and settlement, software analysis, and so on.

How to write the network design report of e-commerce professional course?

I am a network marketing training course designer.

⑽ What courses should I take in e-commerce?

I. Professional courses

Online study guide, calculus, economics foundation, economic law, marketing, accounting foundation, monetary finance, international trade, introduction to e-commerce, international business negotiation, application and development of internet software, organizational behavior, website design and management, etc.

Second, undergraduate courses

Online learning guide, calculus, microeconomics, macroeconomics, enterprise financial management, international finance, management, operational research, production and operation management, network marketing, modern logistics and supply chain management, electronic finance and payment security, strategic management, etc.

Third, professional courses

Network learning guide, computer application foundation, computer network course, e-commerce law course, C language programming, introduction to e-commerce, logistics and supply chain management, software technology foundation, network marketing and comprehensive practice, website construction and management of marketing enterprises, management information system, e-commerce technology foundation, consumer psychology, network advertising design, e-commerce and modern logistics, database principle and application, network enterprise management, e-commerce security and online payment, java

(10) The specific differences between the extended reading diploma and the self-taught diploma in curriculum design of e-commerce specialty are as follows:

1. In all courses of diploma, one third takes the national unified examination, one third takes the provincial unified examination, and one third takes the examination organized by the school; All the courses of the self-study exam are organized by the state. Two-thirds of the courses are the same, but each major has about four more courses than the self-taught major.

2. Different seals. As mentioned above, the diploma is stamped by the provincial examination committee and institutions; The graduation certificate of self-study examination shall be sealed by the provincial examination committee and the examiners' colleges. Both have two seals, but the units covered are different, so the gold content of the self-taught diploma will be higher. Nevertheless, there are differences between self-taught diplomas and unified recruitment in most domestic enterprises.

3. Different degrees of recognition. The self-taught diploma is very famous overseas. Universities in 26 countries, such as Britain, the United States, Canada and Southeast Asia, have recognized China's self-taught diploma, and the previous undergraduate degree threshold has been reduced to the current junior college degree, so they can apply for studying abroad.

Self-taught students in China can study in universities in these designated countries without taking the exam, and self-taught graduates can study for degrees directly. The graduation certificate of unified recruitment is not recognized abroad, and candidates need to take the entrance examination of foreign universities and pass it before they can study for a degree.