The development trend of e-commerce includes six aspects:

1. In-depth development. ?

The infrastructure of e-commerce will be improved day by day, the supporting environment will gradually become more standardized, the depth of corporate development of e-commerce will be further expanded, and e-commerce companies will unite upstream and downstream stakeholders to form a more efficient strategy Alliance, working together to seek greater interests.

2. Personalization trend. ?

The demand for personalized information will become stronger and stronger, and the in-depth participation of personalized products will become inevitable. The demand for personalized customized information and the demand for personalized products have become the development direction, and consumers will involve their personal preferences in the design and manufacturing process of products.

3. The trend of specialization.

The trend of specialization has two aspects. One is the trend of specialization for individual consumers, which requires meeting the personalized requirements of consumers and providing professional products and professional services. The second is the trend of specialization for corporate customers.

4. Globalization trend.

China’s e-commerce is bound to go global and will also face severe challenges from the world’s strong e-commerce players. E-commerce has opened up the international market for my country's small and medium-sized enterprises, and foreign e-commerce companies will also work hard to open up the Chinese market. ?

5. Regionalization trend. ?

Adopting a focused regional strategy based on China's national conditions is the inevitable way to effectively expand the scale and efficiency of online marketing. The regionalization trend of China's e-commerce is not inconsistent with the internationalization trend.

6. Integration trend.

E-commerce websites are gradually moving towards new integrations, including similar mergers, complementary mergers and strategic alliance collaborations.

One is the merger between similar websites. At present, a large number of websites are "duplicate construction", with the same or similar positioning and convergent business content. The result of fierce competition is that only a few companies will eventually win, and websites in a weak state will inevitably be swallowed up or eliminated.

The second is the complementary merger between different categories of websites. Although those leading e-commerce companies have great advantages in many aspects, these websites with basic foundation and development prospects must adopt acquisition strategies in the process of expansion.

The third is strategic alliance. Due to the two major trends in the development of e-commerce, as well as the fact that each website has limited resources and the needs of customers are all-round, it is inevitable for different types of websites to cooperate with each other in the form of strategic alliances. ?

Extended information:

The overall characteristics of the current global e-commerce market development:

1. The first characteristic is the trend of agglomeration. In the past 10 years, the development of the global e-commerce market has gradually focused on leading players. I believe that there may be only two or three very large players in the world in the future.

As a form of the retail industry, e-commerce has not escaped the basic laws of the industry. Over the past 100 years, the retail industry has gradually concentrated towards the head. That is to say, the larger the industry, the higher the efficiency and the higher the cost. If it is lower, the social value and consumer experience it brings will be better.

2. The second characteristic is that all e-commerce companies around the world must become international in the future. It is difficult for players in a single market to survive for a long time. After you succeed in China, if you cannot quickly internationalize and do e-commerce well around the world, it may be very dangerous in 5 or 10 years.

For example, "unbounded retail" has transcended the concept of online and offline. Everything returns to the original point, returning to the consumer-centered approach and in-depth insight into consumer needs.

3. The third feature is the deep integration of e-commerce with various offline industries. It is not a general sense of online and offline diversion, not O2O, but a deep integration and complementarity of business models.

Unbounded retail hopes to face the complex and changeable scenario-based consumption in the future, and integrate the back-end supply chain, brand integration, price integration, and service integration, so that consumption can be satisfied anytime and anywhere. or different complex needs.

Reference: Baidu Encyclopedia-E-commerce Development