A clever sales consultant should understand the consumer psychology of customers, and then prescribe the right medicine in sales to conquer customers. To sum up, the consumer psychology of customers mainly includes the following categories.
First, realistic psychology.
This is the common psychological motivation of customers. When they buy goods, they first require that the goods must have practical use value and pay attention to practicality. Customers with this motivation pay special attention to the quality and practicality of goods, emphasizing simplicity and durability, and do not overemphasize the novelty, beauty, color, lines and "personality" characteristics of goods. They are very careful when choosing goods.
Second, the psychology of seeking beauty
Everyone has a love of beauty. People who have the psychology of seeking beauty like to pursue the appreciation value and artistic value of goods, which is more common among young and middle-aged women and literary and art circles, and also among customers in economically developed countries. When they choose, they pay special attention to the beauty of the product's shape, color and decorative effect on the environment, so as to achieve the purpose of artistic appreciation and spiritual enjoyment.
Third, the psychology of seeking novelty.
The psychology of seeking novelty means that customers often like fashionable and novel goods when buying products, that is, the psychology of pursuing fashion. Customers get a kind of psychological satisfaction through the pursuit of fashionable products. Seeking novelty is the general psychology of customers. Under this psychology, customers show unique interest in new products.
Seeking novelty and novelty is a common psychology and behavior of people, and satisfying customers' novelty is also a key point of salespeople's sales promotion. Use novelty psychology, mainly for customers who pursue novelty. Of course, every customer pursues novelty to varying degrees, so curiosity can be widely used.
Fourth, profit-seeking psychology.
This is a psychological motivation of "doing more with less money", and its core is "cheap". Customers with profit-seeking psychology often carefully compare the price differences of similar goods when buying goods, and also like to buy discounted goods or deal with goods.
The main reasons for customers' profit-seeking psychology are:
1, the traditional thought of insufficient economic income and frugality. This kind of situation and thought is widespread in our country, which requires as much return as possible with as little economic effort as possible;
This is a habitual purchase. Because I used to be poor, and my requirements for products were quite low. As long as the product price is the lowest, the quality of the product does not matter. The only requirement of customers with this mentality is that the products should be absolutely cheap. But it is often this kind of customers who spend the most money, but can't buy the ideal goods.
Fifth, the psychology of seeking fame.
Name-seeking psychology means that quite a few customers like to choose familiar products when buying products, and among familiar products, they especially like to buy brand-name products.
In the eyes of customers, famous brands represent standards, high quality, high price, and the identity and social status of customers. Customers often choose brand-name products in order to pursue product quality assurance or make up for their lack of product knowledge. Of course, some customers buy famous brands to show off their wealth or show their unique identity and status in order to obtain psychological satisfaction.
People with this kind of psychology generally exist in all levels of society, especially in modern society. Due to the influence of famous brand effect, eating, wearing, living and using famous brands not only improve the quality of life, but also reflect a person's social status.
Sixth, herd mentality.
The conformity psychology of customers means that customers tend to buy products that conform to the understanding and behavior of most people.
Considering the subjective factors of customers, the main reasons are:
1, the customer's own personality. If he is a weak-willed and obedient customer, his herd mentality will be strong;
2. Lack of confidence caused by customer product knowledge;
3. From the perspective of interests, customers think that with the purchase of most people, they will always get benefits, and it is impossible for most people to make mistakes in judgment. Even if you are fooled, you will be fooled together to achieve a psychological balance.
Seven, preference psychology
This is a kind of purchasing psychology aimed at satisfying personal special hobbies and interests. People with preference psychological motivation like to buy a certain brand or model. This preference is often related to a certain major, knowledge, interest in life, etc. Therefore, the psychological motivation of purchasing preference is often more rational and stable, with the characteristics of regularity and persistence.
Eight, self-esteem psychology
Customers with this mentality not only pursue the use value of goods, but also pursue spiritual elegance. Before buying, they hope that his buying behavior will be welcomed and warmly received by the salesman. It is often the case that some customers enter the store hopefully, see the cold face of the sales consultant and turn to other stores to buy.
Nine, doubt psychology
This is a psychological motivation for shopping, the core of which is fear of being cheated and suffering. In the process of buying goods, I am skeptical about the quality, performance and efficacy of the goods, afraid of not being easy to use, afraid of being cheated, and full of doubts. So I repeatedly asked the sales consultant, I am very concerned about after-sales service. I'm willing to pay for it until my doubts are dispelled.
X. Safety psychology
People with this mentality must ensure the safety, quality and safety of the goods they want to buy without any problems. Therefore, we attach great importance to the warranty period of the car, whether there are defects or not, and whether the electrical appliances have leakage. After the sales consultant explains, you can buy with confidence.
Xi。 Secret psychology
People with this mentality often take "secret actions" because they don't want to be known when shopping. Once they choose a product and no one else is watching, they will make a deal quickly. This is often the case when young people buy goods related to sex.
Old people may live longer if they are mentally young.
How old do you think you are? For the elderly, the answer may predict how long they will live to some extent. A new study by University College London found that older people with younger psychological age usually live longer. ? ——.com
The researcher reported in the Journal of Internal Medicine of the American Medical Association on June 5438+05 that psychological age reflects the self-evaluation of the elderly on their future health status, physiological limits and happiness, while people who feel younger than their actual age may have a relatively low risk of death. To confirm this hypothesis, they analyzed the data collected from a study involving nearly 6,500 elderly people. ——
The average physiological age of these elderly people is 65.8 years, of which nearly 70% are three years or more younger than their actual age, about 25% are almost the same as their actual age, and nearly 5% are older than their actual age 1 year or more.
During an average of 99 months of follow-up, the mortality rate of the elderly with young mental age was 65,438 04.3%, that of the elderly with similar mental age was 65,438 08.5%, and that of the elderly with older mental age was 24.6%.
After considering the influencing factors such as baseline health status, physical disability and health behavior, the researchers found that the risk of death of elderly people who feel younger than their actual age is 465,438+0% higher than that of elderly people who feel younger than their actual age.
The researchers wrote in the paper: "Feeling older than the actual age is an important and independent predictor of death risk ... The analysis of different causes of death found that there is a strong connection between self-perceived age and cardiovascular death, but there is no connection between self-perceived age and cancer death."
The researchers also said that although the mechanism behind the association between mental age and death risk deserves further study, mental age can be changed through active intervention, which can encourage those elderly people who feel older than their actual age to face their old lives with positive behavior and attitude.
Four incorrigible playboys
Edison Chen and his Taiwan Province girlfriend Hong Wenan have been dating for more than two years. Their feelings are very sweet, and they love each other on the Internet from time to time. Edison Chen even took Ann as his marriage partner and passed on good things again and again. However, Hong Kong media reported today that 34-year-old Edison Chen was arrested for stealing certificates and broke up half a month ago. Edison Chen and Ann broke up in shock. According to Hong Kong media reports, their relationship has become traceable. For example, Ann used to be with Edison Chen, but Edison Chen hasn't seen her girlfriend since she returned to Hongkong. In addition to removing Edison Chen's attention, Ann Weibo deleted all the photos and even changed her instagram settings from public to private, making it clear that she wanted to cut with Edison Chen. Some fans even went to Ann Weibo to leave a message, begging her not to break up. ——
Even a weekly magazine broke the news that Edison Chen celebrated his 34th birthday last month and the young couple flew to Japan to celebrate it. But when they came back, Ann found Edison Chen's ambiguous conversation with other sisters. She was surprised that her boyfriend secretly met his mistress behind her back, and the relationship was not simple.
Ann was devastated by her boyfriend's infidelity. She thinks that she has always trusted Edison Chen. She is so stupid and naive. It turned out that she was cheated in the dark. Now she has decided to break off her relationship with Edison Chen for two years.
Addicted to love, it is easy for people to see the truth, especially when you are fascinated by him, you can't see his true psychology at all. Whether a man is too playboy to stop can be judged from the following four types.
First, the prodigal son's mood is like the wind.
The prodigal son is personable, witty, knowledgeable, well dressed and good at understanding women's psychology. He will take you for a walk at the seaside when you don't like the excitement, take you to a concert when you hate watching pop movies, and so on, so that you can't help liking him from the bottom of your heart. But this kind of man has a fatal weakness in love, that is, he likes the new and hates the old. He likes to pursue excitement constantly, otherwise he will suffocate. Therefore, this kind of man can easily hurt women and is not worth pursuing deliberately.
Second, energetic and easy to spend.
Usually, men are more curious about unknown or brand-new things, and they are not as nervous as women when facing these things. On the contrary, they tend to actively explore and want to know its true content. To put it to the extreme, men go to dance halls and restaurants to have fun in pursuit of excitement. Among men, people who are interested in all kinds of novelty have more hobbies than ordinary people. Seeing this kind of man, women are particularly easy to move, so this kind of man is more likely to have sex in the future. ?
Third, teach by example.
This type of man accounts for about 30-40% of all men. It should be said that this kind of man meets the requirements of women having sex with him. Their personal conditions (status, appearance, personal qualities, brains, manners, etc.). ) are very good, and it is easy to impress women. They have one thing in common: because of their good conditions, they are easy to show their abilities in front of their peers, including how many lovers they have. As the saying goes: good things don't go out, bad things spread thousands of miles. Their behavior will soon spread to their own women's ears and be easily seen by their girlfriends. This is not necessarily a bad thing for them, but it can attract their attention and take preventive measures as soon as possible. As long as you don't care about his infidelity, feelings can still be maintained.
Fourth, don't talk.
This kind of men account for about 10%, which is favorable for women. But they are relatively cunning and do things in a watertight way. My woman always thinks that her man is a good man and never defends herself until she has an accident.
Psychological factors are the key to sexual happiness. How to make the attraction never decline?
Before marriage, I was in love and inseparable; It is more gentle and sweet after marriage. However, after the honeymoon period, due to the return to reality from the intoxicated fantasy life, a certain sense of psychological fatigue, loss and emptiness has emerged. The combination of the two families has certain restrictions on each other. Coupled with the disillusionment of idols, confusion about new life, differences in economic views, continuous exposure of shortcomings, disharmony in sexual life, monotony of life and complex family interpersonal relationships, contradictions have diluted the passion in honeymoon and caused psychological obstacles after marriage.
In order to make marriage happier, we need to show our skills in all aspects. Timely psychological adjustment, so that the "attraction" between husband and wife will never decline.
1. Be honest with each other, and love is a force that makes people work hard. Husband and wife are first of all a kind of ideological and emotional harmony, a kind of mutual compensation in psychological activities, which makes both sides have a warm and coordinated healthy psychology. Therefore, it is more pleasant for husband and wife to treat each other honestly, respect each other and care for each other than giving gifts.
2, frequent exchanges between husband and wife should often sit down and exchange views, communicate ideas, talk about emotions. Especially in times of adversity, what is most needed is the comfort of relatives. A word of sympathy and an encouraging look will reduce the psychological pressure of the other party, enhance the confidence and strength to overcome difficulties and truly see the truth in adversity.
3. Respect each other's personality characteristics. A couple, even childhood friends, still have their own personality characteristics. Some husbands are sexually active and have been wandering outside for many years, so they can't stay at home. The wife is quiet and narrow-minded. I hope her husband will stay at home with her all day. Every time her husband comes back after getting well, his wife looks unhappy and sometimes loses a little temper. If the husband can't stand it, he may quarrel. An understanding wife or husband should respect each other's personality, don't impose his will on each other, leave some free space for each other and allow them to have their own social circle. In this way, marriage is not a kind of imprisonment, but not only giving full play to their individual characteristics, but also a warm family attached to each other.
4. Husband and wife should learn to be patient. Chekhov said: "The most important thing in married life is patience." When the other person loses his temper or sends out a provocative signal, it is best to take the form of patience and avoidance, or put yourself in the other person's shoes to help him get rid of it, instead of being influenced by the other person's emotions and making his mood very bad.
5, take the initiative to undertake housework after marriage, there are some big things to discuss, but more is the daily chores of daily necessities. The equal communication between husband and wife is manifested in sharing housework and taking the initiative to participate in housework, which is the concrete manifestation that the husband loves his wife and the wife understands her husband. If you need each other's help, you'd better change the mandatory "do it" into a kind "help".
6. influence each other with your own warmth. For example, on rainy days, the husband took the initiative to take an umbrella to pick up his wife at the station; The husband reads or writes under the lamp at night, and the wife quietly sends a cup of hot tea and hot milk. This practice of enhancing feelings often makes the other person's grievances disappear.
7. Hint method If the contradiction is really caused by your own fault, you might as well correct it the next day to send a concession signal to the other party and apologize.
8. Listen to each other patiently. When the other party confides or asks for advice, listen patiently, avoid being impatient or answering irrelevant questions, don't interrupt the other party's conversation, and don't lecture the other party in an ultimatum.
9. Don't find fault with everyone. Don't "find fault" in an ironic way, especially when guests are present, and don't embarrass each other. If the other party does have shortcomings and mistakes, it is better to persuade patiently.
10, don't mention each other's past love history, don't bring up the past again, and destroy letters and the like to avoid complications.
1 1. Humor method At an appropriate time, make a joke properly, make a funny action naturally, break the tension with laughter, and transfer bad emotions.
12, it is natural and reasonable for men and women to have a good sex life. The harmony of husband and wife's sexual life must be based on emotional harmony. We should understand each other and encourage each other, especially when the sexual life is not harmonious, don't worry, don't complain, don't ignore the exciting period and the fading period of sexual life, and strive to make both sides reach orgasm at the same time. Both husband and wife should have sex in an intimate atmosphere from beginning to end, so that both sides feel warm, sweet, happy and satisfied.
Psychological factors are the key to "sexual happiness"
People often attach too much importance to sexual skills. Once you find that you can't do it, you are used to blaming yourself or your partner's physical problems and improving your physical performance through various channels. Many times, they used their strength in the wrong place.
A study on the etiology classification of 628 patients with ed in China shows that psychological problems account for 39%. Experts say that among male ed patients, nervousness, stress, depression, anxiety and marital disharmony are common situations. In fact, they have no physical problems at all. Experts have encountered such an example in the outpatient clinic: a 40-year-old patient found himself repeatedly "defeated" in sex, coupled with some complaints from his wife, "unable to lift" became his nightmare. But at the same time, he found that when masturbating, he could "show his glory again". Later, when I went to see a doctor, I realized that ed was completely caused by psychological problems.
For women, psychological factors are more important. According to clinical statistics, the probability of women suffering from sexual dysfunction is three times that of men. Among them, frigidity, difficulty in awakening and vaginal spasm are all related to psychology. Experts point out that most women are emotional, emotionally cracked, insecure about their body shape, too much pressure in life and work, and anxious, which may make them lose interest in sex.
From the age point of view, a big "killer" of young and middle-aged people's sexual life is obviously work. A survey on the causes of "asexual marriage" shows that 33.4% people lack sex life because of too much work pressure. "Many young people have anxiety and depression due to the pressure of survival, and they never have time and energy to enjoy sex." Experts said.
Old people think that sex is a matter for young people, or they are afraid of their sexual dysfunction and avoid sex. If you are not sexually stimulated for a long time, various sexual dysfunction problems may be further aggravated.
When romance tends to be dull and the novelty begins to disappear, the importance of psychological factors appears, which can completely make the relationship between marriage and sex last forever. Major? Psychologists point out that communication is the best way to solve many problems in sex. Therefore, when you find that your husband is "no longer heroic" or your wife is "as quiet as water", don't complain or be sarcastic. You just have to tell each other, "I feel good, but I can be better." In this way, his self-confidence will be enhanced and he will appreciate your thoughtfulness. For the elderly, in addition to substantive sex, kissing and hugging are also good intimate means. In addition, because women are often passive in sex, they often lose the process of enjoying sex because of blindly accommodating their partners, which leads to sexual apathy. Experts believe that a woman can tell her partner frankly, "I don't like this way", otherwise he will think you are enjoying it.
Quotations from Xu Kaiwen
Quotation 1:
1, empathy is the repetition and reappearance of past emotional memories; 2. Injuries suffered in the relationship are repaired in the relationship; 3. When will you commit suicide because of falling in love? When his/her lost relationship is the only relationship in his/her life; 4. Parents of preschool children have been away for more than two weeks? Please save the money for future psychotherapy; A person's self-confidence comes from a stable and good relationship with his parents. ——
Quote 2:
1, suicide is because of despair, and despair is because of loneliness; The antidote to despair is hope, and the antidote to loneliness is safe attachment; 2. Even visitors with bad hands and wounds should have positive inner strength; 3. The nurturing environment provided by psychotherapy under the standard setting can stabilize visitors; We can't change the visitor's past, but we can change his present and future.
Quote 3:
1, change is pressure, including good changes. Suicide is an unnecessary choice. It's just a wrong choice made by people under narrow cognition and extreme emotions. No one will die. 3. All freedoms, human rights and democracy are based on the right to life. People have no absolute freedom to commit suicide. The beginning of the threat to public safety is the end of individual freedom.
Quote 4:
1. Crisis intervention is like pediatric emergency, and the first step is always accurate evaluation. You can't save lives if you dare not look directly at death. 3. The psychologist's skill is to see the problem, and the psychologist's skill is to find out the resources. Don't despair of the projected identity of visitors. 4. The biggest resistance in treatment is not from visitors, but from therapists.
Let the right person take the initiative to chase you.
It is said that men chase women's barrier mountains and women chase men's barrier yarns. But it is hard to say what this layer of yarn means in men's eyes. As a woman, I still enjoy the feeling of men pursuing. If he doesn't feel anything, then you have to do something to make him feel something. Make him realize that he likes you, and he wants to have you aboveboard. In this way, he will act. ? ——.com
Is it a good thing that women like each other before men? Bad things? You have been immersed in love, but he seems so unconscious. Do you want to put down women's reserve and take the initiative to catch up? How to make the person you like chase you actively? Love tells you. ——
5 strokes Let the man you like pursue you as the highest realm. In the counter-measure of love, women silently grasped all the characteristics of a man, grasped his weakness, and prescribed the right medicine. It only takes five moves to make a man chase you willingly.
First, show a different you.
People often say "stand out from the crowd". Standing out from the crowd is static on the surface, but in fact it contains a static development and change. After all, you have to make him think you stand out from the crowd. Only in this way will he notice you and be willing to get close to you. Of course, the difference between a crane and a chicken is not just the difference in appearance and coat color. There are actually many differences between the two. The key is whether you have the intention to show your target a different you, and this difference must be superior to this group, and it is also very easy for him to identify and recognize.
So we suggest you find out what kind of clothes he likes women to wear through your existing online platform, such as hairstyle, clothes style and fragrance. Of course, you shouldn't dress up like neither fish nor fowl because of his preferences. At least, you have to be generous and decent, but you might as well pursue a higher position in color and style.
Second, deliberately reveal some flaws.
Flies don't bite seamless eggs. Although you are not the rotten egg, he is not the one who likes smelly flies, but the metaphor is not rough. In any case, you should give him a crack and let him see the light through it. There is no need to always wrap yourself up and act like you have no desire.
Therefore, in the process of chatting with him, you might as well inadvertently and naively reveal that you are close to him (which requires you to be good at guiding, seize the opportunity and stop), or let him go through logical reasoning by "ignoring some details" and come to the conclusion that you also like him. Even when necessary, you can let him know that you know his college classmates and so on. Of course, this step is risky, and it is often difficult to grasp the balance between truth and details. This requires you to be a little talented, at the same time, don't show flaws and don't lose your "sincerity".
Third, make full use of the resources at hand.
Generally speaking, according to the situation between you, you can at least use the following resources: first, the elevator meets at least twice a week, and how to make these two times more, or improve the effectiveness of these two times, which is an important point for you to think about; Secondly, your brother in the same unit is his college classmate. How to play the intermediary role of this person in the middle may become the key point of your development.
Of course, a smart woman will not just let this person act as a microphone, but let him take the initiative to be a spy and password cracker with a sense of accomplishment; Third, you and he have a good network communication platform, and it is progressing well. How to make it play a greater role and how to grasp his psychological trends may be the key resources you need to master.
Fourth, playing hard to get, sexual separation.
If he gets close to you, don't think you will succeed soon. Because men and women are different, when a woman approaches a man, she probably likes him a little, but what about men? For me, maybe I just started to notice you. So at this time, it is still necessary for you to maintain a moderate reserve. Don't show your attitude easily through actions. You can treat it with a silent but detached attitude.
On the other hand, you should continue to stick to your strategy of "giving steps" and separate lines from colors, that is, there are certain differences in movements and expressions. On the one hand, exercise restraint in action and wait and see. On the other hand, we should continue to show expectations and friendliness in our expressions. If you can really grasp these, you can speed up the "biting" speed of the other party to a certain extent.
Fifth, play it by ear and send more wheels.
There are many men who are always suffering from no better opportunities when pursuing women. On the one hand, this is due to the lack of experience of men, on the other hand, it also reflects the attitude of women. If a woman has a little affection for a man, or can acquiesce in the pursuit of the other person, she will probably send some wheels to the other person moderately. However, how to make these wheels and how to make them easier to be caught has become a great knowledge for women to make wheels. Hair rounds should be natural, be aware of current events, improvise and ensure smooth channels. If these points can be achieved, the chances of successful transmission of these wheels will be greatly improved.
For example, there are several possibilities: if you know through some hidden channels that he will go somewhere at a certain time, you may not want to tell him that you may go somewhere to do something at a certain time; When he is in a bad mood, you might as well express your same bad mood naturally by Weibo, QQ signature or other ways where he can see it. Show your shortcomings and needs in some areas he is proficient in? Need help and so on. Even, you might as well use the trick commonly used in TV series, when there is no one else, "accidentally sprained your foot", can't stand up, need his help, or be sent to the hospital (haha, this trick is a bit bad).
Women "chase" men, they should know the strategy. Hard pursuit can only scare your "Prince Charming" into riding a "White Horse" and running away from you. It is necessary to learn some skills about how to make men catch up with you.
It is said that men chase women's barrier mountains and women chase men's barrier yarns. But it is hard to say what this layer of yarn means in men's eyes. As a woman, I still enjoy the feeling of men pursuing. If he doesn't feel anything, then you have to do something to make him feel something. Make him realize that he likes you, and he wants to have you aboveboard. In this way, he will act.
What if you think he's funny, but he doesn't act? That means he doesn't love you enough, or he enjoys being chased.
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