Don't cast a wide net, and keep up with the address. Bosses have their own clear targets when sending short messages in groups. You should know that short messages are not used to cast a wide net. If you aim at your own members, add a name like "Dear Member XXX" to your short messages, and the effect will be completely different.

because the bosses still remember their names, the members' affection for this enterprise has doubled. Avoid sensitive words, and use civilized language.

Marketing short messages for members are of course written around the content that members are concerned about, but civilized language is very important. Sensitive words like "changing money" should be used with caution and replaced with "changing vouchers" to make the language more written and let members not reject short messages from their hearts. Signature should be added to increase the sense of trust. Many customers will subconsciously think that this short message is not credible when they receive an activity short message pushed by an enterprise, and eventually the short message is shelved and nobody cares. Then when editing the content of marketing short messages, remember that the format of short messages can be formal text+signature or respectful name+content+signature. The attached signature makes the short message more formal and credible, and makes every short message show respect for customers. Implant URL links to optimize the service experience. After checking the SMS, members will eventually choose to give up, although they have a desire to buy. In order to reduce the loss rate of members, it is necessary to implant URL links in SMS. Even if members have no intention to buy, the chances of clicking on the link to learn about the product will greatly increase. The sending object is more targeted, and many enterprises have accumulated a lot of customers' mobile phone information in peacetime. In a membership-based enterprise, keep regular communication with members by SMS, such as sending birthday wishes and holiday greetings to members. Send relevant content according to the uniqueness of members, so that members can remember you firmly, keep a good impression on the enterprise, and think of you first when they have relevant consumption ideas, which will have a subtle influence on members.