6.18 is coming soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The labels not only indicate the name, specifications, models, original prices, etc. of the goods, but also mark the activity price to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:

1. Set the label background color

Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In the document settings-canvas, set the background color and check the printing background, and then click OK.

2. Set the header part of the promotion label

1). Click the "Draw Rectangle with Rounded Corner" button on the left side of the software to draw a rectangular box on the canvas. Double-click the rectangular box, and set the fill type to "solid", the background color to "red" and the line thickness to in Graphic Properties-Basic, and click OK.

2). Click the "Insert Bitmap Picture" button on the left side of the software to draw a bitmap object on the canvas, double-click the bitmap, click the "+"button in the graphic properties-data source, select "Manual Input" as the data object type, click "Browse" in the lower left corner, and select the picture to be inserted-open editing-OK.

3). Click the "Solid A" button on the left side of the software to draw a common text object on the canvas, double-click the common text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.

in the text, set the color to white, and click ok.

4). Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.

in basic, set the fill type to "solid" and the background color to white. Set the alignment methods under the Text window, such as: left alignment, right alignment, center alignment, etc.). Here, take the center alignment as an example.

3. Set the main content of the promotional product label

First, refer to step 2-1), draw a rectangular box, and set the filling type as solid, the background color as white, the line thickness as , and the rounded corner as 2 in "Graphic Properties-Data Source", as shown in the figure:

Secondly, use ordinary text objects to add the product attribute content in the white rectangular box: product name, model, specification and original price. The method of drawing ordinary text is shown in 2-3), which is not described in detail here.

To draw a line, click the "Line Segment" button on the left side of the software, and press and hold the shift key to draw a line on the canvas, as shown in the figure:

4. Set the active price filling position

Click the "Draw" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, and double-click the vector text. Set the font type to Haettenschweiler and the font size to No.26 in the Graphics Properties-Text window, and then click Modify in the Data Source to delete the default data. In the status box below, manually enter the information to be added and click Edit.

in basic, the filling background color is white and the thickness is .2. Click OK.

after setting, you can click the "print preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing. How to design promotional posters?

determine the theme

before designing a promotional poster, you must first determine the theme and the text information and content to be promoted. The promotion theme must be highlighted, and the promotion information of the whole picture is ideally placed in the middle row. The font should be large enough, and the promotional text should be appropriately layered, so that the visual effect will be better.

font size of auxiliary information should be small

For example, some remarks about platform activities, any restrictions and precautions, auxiliary information should be in font No.12, which is more suitable at the bottom of the poster, and the auxiliary information does not need to be too prominent.

The promotion time should be highlighted

If it is a spike or something, the time must also be highlighted, or Gif can be used as an animation effect to make the time jump, which will make people feel a sense of urgency and make it easier for customers to place orders. The promotion time should also be placed near the promotion theme.

Subtitle-to-Stop

There must be a justified promotion reason for a promotion activity, so that it can become famous. This is the promotion subtitle, which does not need to be too prominent in the promotion poster. After all, it is just a gimmick. Our promotion poster should highlight the preferential information of the promotion theme, and the promotion subtitle can be placed near the promotion theme.

People are more attractive than commodities

People's eye scanning habits are from left to right and from top to bottom. It is easier to attract people's attention by putting a character in a proper position in a promotional poster than by putting a commodity, but it is necessary to remember that you should not let the figure steal the limelight, and you should understand that what you want to highlight is the promotional information. If you are selling a certain product, you can try to use pictures of people and products, and the effect will be better. How to write the poster?

writing:

1. Title: The title should focus on the content, so that people will be attracted at a glance.

be eye-catching, bright, novel and concise. The font must be large, accounting for half of the poster paper, and the brighter the color, the better.

2. text: clearly state the nature of the activity, introduction, commodity sales and so on, and clearly state the price and promotion.

if it's a performance poster, you should write clearly about the actors, operas, plays and so on.

3. Time: place, fare. The time and place of the event must be clear.

4. End: Start a new line and write the signature. Write the year, month and day under the name.

Extended information:

Poster design skills:

Composition skills, besides the contrast skills in color application, also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.

1. Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition.

some of this contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.

2. The comparison of composition skills, in the composition of traditional Chinese painting landscapes, explores the close-range and middle-range perspective, while in the design of packaging patterns, the composition levels of several pictures in the near and far directions should be respectively based on the same principle.

The so-called "near" is the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui used the first time. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the word "Shuanghui" with a huge white variety in a dark red square background (that is, close shot).

In turn, there are several main characters of the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), then the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo and so on.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important themes in turn. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which tightly pulls the line of sight of the salesman.

3. contrast of composition skills: speaking of contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or diffuse all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness.

at the same time, the theme is outstanding. I have seen that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify the products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or around the title of a packaging theme, or a few crazy thick lines that look careless, but are actually deliberately smeared, or ribbon-shaped English or patterns, all of which show a feeling of "".

The theme name is dignified and steady, and the background is light and calm, which is the contrast between static and dynamic. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.

5. Contrast between China and the West in composition skills. This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design.

It's also a common way to draw lessons from a picture of a westerner or a picture in a realistic way, which often appears in the packaging of children's products, women's socks, clothes or cosmetics.

6. Comparison between ancient and modern composition techniques: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the composition of packaging design, which is most clearly shown in the packaging of wine.

For example, the wine and Taibai liquor in the Twelve Ladies of a Dream of Red Mansions, as well as the Mid-Autumn moon cakes and black peanuts in food, are all reflected and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.

References:

- Posters