a good topic
the content is consistent with the topic
attracting people to click and read
a bad topic
bland
the title party
the topic explains everything in the article
the topic is too long and wordy
the method of starting a good topic
1. Increase the sense of substitution
How to pretend to be a good mother
12 lessons of blood and tears were learned only after starting a company
Advertisers left moving tears after reading it
2. Compare with figures skillfully
How to train such children when they went to primary school at the age of 3 and got offer from 15 American universities at the age of 12
Jing Tian. However, it kills you tens of millions of dollars in cosmetics and face washing instruments.
How can you have a Japanese Maruno mite patch that removes mites 1% for less than 4 cents a day and keeps removing mites 24 hours a day?
3. Add emotional poke to the title. Pain points
It's not useless to study, it's useless to you
Never treat your colleagues as friends <
"Your biggest problem is not confusion, but ..."
"Don't imagine that you can meet a congratulatory letter when you divorce. It's good to meet Lao Jin, and most people meet Director Kevin and Bai Guang"
"Buying a house for wage earners" Your efforts are not for catering to anyone, but for yourself
"Do you think that Xiao S's crying late at night on his birthday is because of the difficulty of divorce? People who haven't cried in the middle of the night can't talk about life
5. The rule of being rich
I heard that Ma Yun opened an aquarium that was a monster, and all the adults in the city rushed over with their children
6. He was good at using rhetorical devices
What is the difference between a monthly salary of 3, yuan and a monthly salary of 3, yuan
White-collar Xiao Qingxin went to Tibet, and when she came back, she didn't know her mother <
I've worked in a hospital for 16 years, and I've never seen a family competing for filial piety.
8. Content comparison
Do you want to make money in a big city or stay with your children in a small city?
new york celebrities spend a lot of money to find this flower-armed guy, but he just loves to surprise the homeless.
Others will do anything like hanging up. You are blind no matter how hard you work like you are possessed.
9. Keep suspense < P > Your biggest concern is not confusion, but ... < P > A mother with a monthly salary of 3, can't afford the high cost of summer classes for her children, and the real reason behind the education that is pushed up by money is ... < P > 1. Create a sense of scarcity with numbers <
11, the rule of chasing hot spots
My first half of life: Don't fantasize about meeting a congratulatory letter when you divorce, but it's good to meet an old man. Most people meet director Kevin and Bai Guang
My first half of life: "You are responsible for making money to support my family, and I am responsible for being beautiful" before it comes into reality, it has already been slapped in the face by reality
12. I hate myself now.
Other companies hold annual meetings, but you only hold meetings.
Today you ignore me, and tomorrow I will make you unattainable.
13. Add prefixes and suffixes.
How do the more valuable people who quit their jobs do it? (Top Secret)
Seven years from layman to PR (running account in the workplace, be cautious)
"Some time ago, my friend went for a physical examination, and the physical examination came as a bolt from the blue ... (The content made you cry till you were soft)"
14. Conventional interests that everyone pays attention to
"In fact, men like this kind of woman best.
15. Plot reversal
The Road to Counter-attack of Married and Educated Middle-aged Women in Grade Four after Work
He resigned from a foreign company and dropped out of school at Peking University just to make a clean and pure Michelin-grade brown sugar for his favorite wife
16. Seize the curiosity
Since my family came for a wet, beautiful and capable month, I have brushed the three views of the whole person several times.
17. Different media platforms welcome different titles. < P > WeChat topic: "Billionaire cosmetics only use Maybelline from 2 yuan, and we don't understand the attitude of the rich towards money." < P > Today's headline: "Billionaire cosmetics are actually this one from 2 yuan. Is she Grandet or has a soft spot?
18. Use phrases to form long sentences.
19. Pay attention to both click-through rate and conversion rate.
Don't write too erotically, but pay attention to both click-through rate and conversion rate.
2. I don't know what to say after reading it.
Don't write too complicated articles, and it's best to be clear and concise at a glance.