Bank-securities co-branded card: Co-branded card is an accessory product of bank card jointly issued by commercial banks and profit-making institutions. Co-branded cards have the same function as credit cards, but unlike co-branded cards, co-branded cards are jointly issued by issuers and general enterprises, which are more commercial for specific ethnic groups and have more additional functions given back to cardholders by enterprises than general credit cards, such as China Airlines credit cards and department store co-branded cards.
Co-branded cards are operated in the form of a card jointly issued by the issuing bank and profit-making institutions such as airlines, telecommunications companies and shopping malls. Cardholders can enjoy a certain percentage of discounts provided by merchants when spending in these institutions. For example, CITIC Star Golf Co-branded Credit Card issued by CITIC Bank.
At present, the most common is the joint debit card, that is, the bank card with joint nature developed on the basis of debit card. In this way, cardholders naturally become the most direct beneficiaries, and they can spend less money when shopping with co-branded cards, thus attracting consumers to swipe their cards.