Douyin promotion skills include shooting, editing, publishing videos, like skills, comment skills, account dynamics, attracting attention, promotion, tagging, and release time. 1. Shooting: Shoot directly using Douyin, without the function of adding subtitles. The video should be shot vertically as much as possible to facilitate recommendation. 2. Editing: It can not only increase the probability of being recommended, but also create a wave of popularity. 3. Publishing: Be careful when choosing a cover when publishing a video. Choosing a good cover will help attract more users to click and watch.
What are the promotion techniques for Douyin Dou?
1. Shoot videos
You can use other apps to shoot videos, such as Meipai, Xiaoying and VUE. After finishing, add the cover, subtitles, special effects, etc., and then publish the work on Douyin after processing. If you shoot directly with Douyin, there is no function to add subtitles. The video should be shot vertically as much as possible to facilitate recommendation.
When shooting videos, be careful not to have advertising-related backgrounds, LOGO text, etc. in the background; during the shooting and recording process, try not to have problems such as screen shaking due to hand shake and other reasons; take more interesting and positive shots and high-quality video.
2. Edit videos
Professionals commonly use PR software (short for Adobe Premiere) to edit videos; if you are a novice, you can use Douyin’s official tool - Cutting, It can not only edit and filter, but also add subtitles, background music, special effects, etc. The operation is very simple.
When shooting or editing videos, give priority to using the new stickers and special effects on Douyin platform, participate in official challenge activities, and help Douyin expose new video functions, which can not only increase the probability of being recommended, but also You can get some heat.
3. Publish videos
Be careful when choosing a cover when publishing a video. Choosing a good cover will help attract more users to click and watch; when choosing BGM, you can choose popular background music to increase the number of viewers. Recommended opportunities (the background music should be slightly lower, and do not cover the original sound of the video).
Publish a video and select your location to increase the chance of being recommended in the same city or area where you are.
4. Like skills
Like yourself
When you have a certain number of fans, you can give yourself likes appropriately, because what you like Liked videos will be recommended to interested groups among your fans, which will have a certain retroactive effect.
Like others
Like others of the same type, which can not only activate your own account (a way to maintain your account), but also increase the verticality of your account .
5. Commenting skills
Comment to yourself
After publishing a video work, you can leave a comment in the comment area first to guide fans or viewers to think and comment. , arouse everyone's shouting, and then get more views, comments, likes and reposts.
Comment on others
Comment on other people’s works of the same type, especially grab the first comment or the comment with the most likes, and then use the fame of other people’s works to give your own account Diversion not only activates your own account, but also plays a publicity role.
6. Account dynamics
In order to increase social attributes, the Douyin platform has added a dynamic function, which allows you to forward your own videos and comments, which is equivalent to letting your works be seen a second time in front of fans. exposure.
7. Attract attention
When there are few fans in the early stage, you can exchange more followers with others first, but do not maliciously increase your followers; people who follow you in the early stage should try to follow them as much as possible, except for those who are concerned about Buy followers/increase volume and other vicious marketing accounts; post the works to your own circle of friends and WeChat groups first to increase the basic play volume and attention.
8. Dou promotion
Dou is Douyin’s paid promotion function. It is similar to Taobao Express. You can get more recommended views by spending money. When using dou, you should choose original videos that you think are high-quality. If you are not sure, you can spend 100 to try the effect first, and then decide whether to continue spending money on promotion.
Using dou, video works will accumulate weight based on playback, likes, comments, and forwarding related data, and gain the opportunity to be recommended to a larger traffic pool.
9. Able to tag
Generally, the first 5 works of a new Douyin account must be reviewed manually. After manual review, the videos will be labeled (such as food, funny, travel) , beauties, etc.), the subsequent system uses the "tag recommendation mechanism" to make recommendations, in order to obtain the number of recommendations, views, fans, etc.
The places where Douyin accounts can be tagged include: personalized signature, video sound, video content, nickname, copywriting, cover, etc.
The more tags you add, the more accurate your video will be at harvesting users. In addition, share an effective formula for labeling: regional keywords, precise keywords, expanded keywords = keywords for precise potential customers!
10. Release time
Video work release time It can be about half an hour before the peak period of user usage. Because Douyin's recommendation algorithm is recommended layer by layer, after initially passing the first and second level traffic pools, there is a relatively high probability of obtaining the most views during the peak period.
Generally, it is released around 11 o'clock and around 5 o'clock in the afternoon. The video playback volume will be relatively high, but the specific time should be determined according to the peak usage period of your potential customers.